In this episode of The Outdoor Biz Podcast, we dive into the world of adventure travel with Michael Hodgson and Therese Iknoian from HI Travel Tales. Therese and Michael share their many adventures with us and how HI Travel Tales came to life!
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Show Notes
00:00 Podcast series explores thrilling adventure travel journeys and shares captivating stories from guides, outfitters, and destinations. It ignites wanderlust and inspires outdoor adventures.
07:45 Studying in Germany had a profound impact, broadening the individual's perspective on life and travel, as the experience of living in a different culture opened their eyes to the big world and the multitude of wonderful experiences it offers. This influenced their understanding of how cultures and people interact to shape the reality we experience, ultimately leading to a much broader perspective on life and travel.
10:38 Therese's Italy visit, amazed by David statue's impact on her perception of art.
19:06 Michael discusses the transition from writing creatively to incorporating journalism and SEO keywords. They express a realization that personal experiences and deeper connections resonate most with readers. They emphasize the importance of telling stories in a unique, non-traditional way to create reader engagement.
25:17 Michael discusses his interest in AI for research, mentioning their upcoming panel at a travel writers' conference and their use of AI for story ideas. They express both fascination and unease with AI's capabilities, sharing an anecdote about using it to generate a specific request.
26:38 A program can generate requested photos, but the accuracy may not always be guaranteed, as real-life details may be overlooked.
33:12 Success in content creation can be achieved by focusing on a niche audience rather than trying to appeal to everyone. It references the concept of "1,000 True Fans" by Kevin Kelly, who argues that having 1,000 dedicated supporters who consistently pay for your content can lead to a sustainable income. The text suggests that creators don't need to have a broad following to thrive in today's world.
39:59 People value authenticity, but the shallowness of social m
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