Leading Strategies to Engage Customers to Promote Environmental Sustainability

In this new episode, we are joined by David Tay, Asia Pacific Senior Director and Head of Client Engagement at Visa, who shared valuable insights alongside Richard Hartung, Research Director for Payments Consulting Network. Together, they delved into how financial institutions are proactively engaging customers on environmental sustainability.  
 
The conversation centred on driving awareness, engagement, and loyalty among consumers, with a focus on actions taken by FIs in each of these areas.

The podcast zooms in on the realm of cards and payments, specifically exploring features that catalyse behavioural shifts by individuals and companies, ultimately contributing to efforts to mitigate climate change. Rather than traditional incentives like rewards or cashback for donations to non-profits, or the use of alternative materials for card production, the discussion delves into how cards and payment programs can actively influence the adoption of eco-friendly behaviours.