Many marketers focus solely on driving traffic but overlook the critical step that follows: the landing page. In this episode, Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares how landing page optimization (LPO) and leveraging first-party data can drastically increase the ROI of your marketing campaigns.
With over 20 years of experience, Andrew has helped countless B2B businesses maximize their conversions by optimizing their post-click experience. We explore the game-changing role of AI tools like Google’s AI Max and how they’re reshaping the future of online marketing.
You’ll also learn how to bridge the gap between AI-driven ads and optimized landing pages for different target audiences to attract better leads and achieve higher conversions.
In This Episode:
- SEO in the age of AI
- Content quality and distribution strategies
- How AI Max has impacted Google ads
- The future of media buying and data flow
- Optimizing landing pages and the post-click experience
- Why aligning marketing and sales is critical
- How to optimize data flows & micro conversions for better leads
- Targeting the right customers with AI
- Case study on the impact of dedicated landing pages
- How to get in touch with Andrew Miller
Mentioned In the Episode:
Google AI Max: https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/
Use the code "PT10off" at the end of your trial to get 10% off: https://unbounce.com/pt/
Previous episodes on landing page optimization:
Listen to This Episode on Your Favorite Podcast Channel:
Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491
Follow and listen on Spotify:
https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK
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Visit our website: https://perpetualtraffic.com/
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Connect with Andrew Miller:
- Website - https://www.workshopdigital.com/
- LinkedIn -
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