April 17, 2024 • 38 mins
This final episode of our live at SXSW series isn’t one you’ll want to miss.
First, Heather is joined by Mattia Verzella from Spreaker, where the two discuss:
Concerns with programmatic ads
Why programmatic ads allow you to scale
The importance of transparency
Advancements in technology and what this means for podcast advertising
Finally, Lindsey Jara Wald and Shweta Nalawade from Tinuiti round out our SXSW conversations by discussing:
The advantages of having everything in-house
Podcast ads as middle-of-funnel marketing
Running an advertising campaign that isn’t just podcast ads
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More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
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You can also follow us on social
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LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook
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