April 24, 2024 • 40 mins
“If you talk to a lot of younger folks, they say, ‘Yeah, I’ve been watching that podcast.’ They don’t say listening. If you notice, ‘Oh yeah, I watched that the other day.” They don’t say listened.”
The increasing overlap between audio and video is a constant conversation we have on The Podcast Advertising Playbook, but our guest today provides new insight. Craig Jordan, SVP of Podcasts & Brand Partnerships at Studio71, peels back to the curtain to reveal what's really happening in the video world.
Tune in to hear him and Heather discuss:
The current state of simulcasting
The importance of intentional listening in podcasting
Secrets to a successful advertising campaign
The future of direct results in podcast advertising
Why video attribution is the biggest thing missing from the industry
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More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
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