February 14, 2024 • 28 mins
“[Podcast ads are] a way to get them to the site, which then allows us to initiate all other communication.”
In today’s episode of The Podcast Advertising Playbook, Heather Osgood is joined by David Dahle, the Chief Operating Officer at Tanasi. David’s advertising strategy is a bit different than most since his company deals with CBD - which means the rules of advertising are much stricter.
Tune in to hear Heather and David discuss:
Advertising challenges with CBD
Why some podcasts work better than others for advertising
The importance of gifting product samples to your hosts
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More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
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