444: B2B CMOs Deploying GenAI to Win

GenAI has moved past the “what if” stage. Now it’s more like, “what else can we use this for?” And that change in mindset is reshaping the day-to-day—from big-picture strategy to the smallest tasks.

In this episode, Drew Neisser talks with Karen Feldman (Iron Mountain), Adriana Gil Miner (Iterable), and Jeff Morgan (Elements), three marketing leaders who’ve made GenAI part of their daily toolkit. They’re applying GenAI to content engines, campaign strategy, customer journeys—and they’re seeing results that are hard to ignore. 

Here’s what you’ll hear:

• How IBM used Adobe Firefly to produce 10x more content and beat campaign benchmarks by 26x.
• The Iterable ad challenge that doubled demo requests and surfaced unexpected creative talent.
• Why GenAI is showing up in customer journeys, sales enablement, and day-to-day ops.
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