Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

Renegade Thinkers Unite provides weekly inspiration from and for the most effective marketers in the world. Ad Age CMO columnist, author, and award-winning agency founder Drew Neisser keeps these conversations interesting and insightful, providing on the spot analysis for bigtime CMOs and those who want to be. For more info visit http://renegade.com/podcasts... Show More

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April 17, 2020 46 min

Now more than ever, people want simplicity. They’re looking for simple solutions to complex problems, simple language to describe complex ideas, and simple experiences in an increasingly complex world. That’s why this week’s episode, recorded pre-COVID, is so poignant. Mika Yamamoto, the CMO and CXO of F5, joins us to share the ways she has transformed how they do business by asking one simple question: “Does this remove friction or add delight?”

Mika discusses the advantages of combining the CMO and CXO roles, they’ve given her a unique end-to-end perspective that has ultimately led to innovative, measurable changes for F5’s employees, customers, and prospects. With the battle cry “code connects us all,” tune in to hear all about how to best measure customer satisfaction (spoiler, it’s not NPS) and how to align your employee’s day-to-day interactions with the larger goals of the organization.

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