+ Better pricing, and leveraging the close to get referrals.
Lightning Round: Top 10 Ways to Get Out of the Price War
Question: Giusseppee from Milan asks, “Heard you speak in Milan two years ago, and have been following the show ever since. In Europe we are feeling the shift in the marketplace—things are slowing. My team is getting a lot of meetings, first and second, but we can't close the deal. Ideas?”
Book: The Experience Mindset by Tiffani Bova
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