Fostering Strong Agency Client Communication to Navigate Hard Times with Anatoliy Labinsky | Ep #637

Do you want to learn strategies for overcoming obstacles and fixing mistakes? Interested in fostering strong agency client relationships through communication? Today's guest shares his journey discovering e-commerce and the strategies that helped him scale his agency under extreme circumstances. He recalls some of his struggles identifying and fixing mistakes. He also shares his gratitude for clients who recognize the process of enhancing an online business requires time and effort. Overall, he encourages communication and education between agencies and clients to foster a mutual understanding of the work being undertaken and the value it brings.

Anatoliy Labinsky is the founder of Golden Stream Media, an e-commerce growth agency that helps generate 6 and 7-figure results for their clients. In just five years, he went from waiting tables to being a successful business owner. As part of his model, he gives away some of his secrets and shares his formulas and ad templates so anyone can plug and play his winning ads.

In this episode, we'll discuss:

• The importance of mentorship learn from early mistakes.
• How clear client communication and understanding leads to success.
• How radical transparency can fuel your agency's growth.

 

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Sponsors and Resources

E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.

 

How Mentorship Helped Turn Failures into a Multi-Million Dollar Agency

Anatoliy has had his share of failures early in his career. His journey is certainly not one of overnight success. In fact, finding the right path was initially challenging and he felt lost. In August 2017 living in Dubai and actively seeking opportunities, he had an "aha moment" after discovering the potential of e-commerce and Facebook advertising. Intrigued by this concept, he wanted to dive deeper into these areas and understand how they could be leveraged in business. This is where his journey in e-commerce and his first failure both began.

He launched his first store and soon lost everything he had, from his main job to his part-time jobs and savings. Nothing seemed to work. Looking back, he wasn't really looking at KPIs and tracking didn't understand what wasn't working and why.

Luckily, in January 2018 he met his mentor. By this time, he owned money and had several part-time jobs, but kept investing in his dream. "I was addicted" he admits. He invested $47 on each coaching call with his mentor and quickly started to realize everything he was doing wrong.

Following his coach's advice, he made his first $8,000 in the first fifteen days of working together.

When Client Communication & Trust Trumps Early Struggle

Anatoliy's successes started with My Kitty Cat Store and some fashion, health, and beauty stores. He was one of the first to make a health product store to alleviate back pain, which presented the opportunity to scale without much competition. From the ad perspective, it was super simple. They got results without doing any detailed research and found an audience. There was no need for storytelling and long copy explaining its benefits. A picture of the product and a short and to-the-point headline did the trick.

On the other hand, he also had some difficult campaigns that took up to seven months to start showing results. It's been one of the hardest projects they've done considering there were zero results for the first months. They tried several creative solutions without seeing many sales. The most surprising thing for Anatoliy was seeing the client stuck with his agency throughout the