Should Your Agency Fear AI or Leverage It? with Tim Condon | Ep #821

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With clients increasingly expecting their agencies to leverage AI, are you waiting for client direction, or leading the way on how to use it? Today’s featured guest has a unique vantage point on this shift. He runs a platform that connects clients with credible agencies while helping agencies showcase their expertise, giving him a front-row seat to what clients truly want and what agencies fear about AI.

With hundreds of thousands of agencies on his platform, he’s seen firsthand that the agencies standing out are the ones leading the AI conversation, not waiting for permission to start it. He’ll share why educating your clients on the possibilities of AI is now a competitive advantage and how his company’s new verification layer aims to bring trust and clarity to an increasingly crowded agency marketplace.

Tim Condon is the Chief Revenue Officer at Clutch, the largest B2B service provider marketplace online, boasting over 300,000 agencies. Tim helps agencies showcase services, collect reviews, and attract qualified buyers. With a front-row seat to the challenges and wins of agencies across industries, Tim sees exactly how the best adapt—and how others risk falling behind.

Tim has been on the show before with advice on how agency owners can separate from the pack and position their agencies for success.

In this episode, we’ll discuss:

• Is AI coming for your agency?

• Document your AI processes before it gets expensive.

• How you should be starting the AI conversation.

• The power of documented proof.

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Is AI Coming for Your Agency? It Depends

The elephant in every agency Slack channel: Will AI replace us?

Tim sees a spectrum. Some agencies think they’re immune (“We only serve local dentists, so we’re safe.”), while others are already using AI to transform delivery, productizing what used to be manual labor into scalable SaaS products for other agencies. Most agencies are stuck in the middle - unsure where to begin and afraid to fall behind.

Basically, if your clients are tech-savvy DIYers, yes, you’re at risk. But 99% of clients aren’t like that. They want the results AI brings, but they don’t want to build or manage it themselves.

Hence, those who adopt AI to streamline delivery and elevate their positioning—not those who ignore it or just dabble, will win.

AI Isn’t a Threat. It’s Your Edge

AI is already making agencies faster, leaner, and more profitable if they leverage it correctly:

• Custom GPTs for marketing, sales training, and operations

• Automated research and lead qualification

• Speeding up delivery while maintaining quality

Tim shared an example of a San Francisco agency using LLMs to automate internal processes. It wasn’t complicated: structured folders, an AI model to search and output organized results. Simple, but powerful.

If your agency isn’t at least experimenting with AI to remove repetitive manual work, you’re falling behind—not because AI will replace you, but because other agencies will outpace you by using AI to do wha