June 10, 2025 • 33 mins
Discover the prevalent LinkedIn scams and warning signs that can harm your brand and business. Coach Michelle J Raymond and guest Scott Aaron, discuss the dangers of these tactics, the signs to spot them, and the repercussions they can have on your LinkedIn presence.
Key moments in this episode -
00:00 Intro Guest - Scott Aaron
01:47 The Problem with LinkedIn Engagement Pods
05:06 Spotting Fake Engagement on LinkedIn
12:28 The Temptation and Pitfalls of Buying LinkedIn Followers
20:14 The Dangers of Rented Accounts and Data Scraping
25:39 Risks of Automation Tools on LinkedIn
31:22 Final Thoughts
The Power of LinkedIn Company Pages - Networking and Marketing Made Simple
CONNECT WITH MICHELLE J RAYMOND
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- Book a free intro call
- https://socialmediaforb2bgrowthpodcast.com/
- B2B Growth Co newsletter
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:17):
G'Day everyone.
It is Coach Michelle J Raymond,your trusted guide for building
your brand and your business onLinkedIn and listeners this week,
I have brought a guest on the show.
The reason that I brought a guest on thisshow is 'cause just a few weeks ago I
was a guest on his podcast and we justkept talking forever and ever and ever.
(00:40):
Scott Aaron, we got onto the topic of allthe red flags that we've seen from our
experience on LinkedIn, so I appreciateyou coming on sharing your experience.
Welcome to the show.
Grateful to be here.
I'll say this.
It was my longest podcast episode.
Mine are typically bite-sized,either 15 minute solo episode
(01:02):
or 35 minute interview episode.
Ours was close to an hour.
We kept going, because thesad thing is there's more red
flags than ever on LinkedIn.
You and I have been on the platformfor probably the same amount of time.
And there, there was a a, a day and an agewhere there weren't too many red flags.
But it just seems like the more thattechnology continues to advance in
(01:26):
social media, there's more and morespam that we need to be aware of.
Yeah, there absolutely is.
And I wanna talk about.
These LinkedIn scams that are goingon because they are getting smarter.
And if you don't have the wisdom thatcomes with experience and amazing
networks that you and I have, it canreally impact your personal brand.
(01:47):
I'm gonna start with the most obvious one.
And I call them cheaters.
It just infuriates me.
But let's talk about engagement pods.
Do we have enough time for this?
You know, I didn't even prepare alist of questions on this one 'cause I
thought there's no way we're gonna getto everything, even though I want to.
I want you to explain what an engagementpod is to people and how can we spot them.
(02:11):
So an engagement pod.
There are two types.
Some are free, some are paid.
And it's crazy to me that peoplepay 2, 3, 4, I've heard up to
$500 a month to be a part of that.
And basically they were formed and Iwill preface this by saying LinkedIn does
not support LinkedIn engagement pods.
(02:32):
They do not support it.
They've written articles on it.
They are trying to crack down on them.
It's when a conglomerateof people come together.
20, 30, 40 upwards of a hundred people andthey agree to all post on the same time,
on certain days and like, and commenton each other's stuff regardless of any
(02:59):
relation to each other's industry, any.
Any form of relatability to theperson's content, to quote unquote
"beat the LinkedIn algorithm".
Now, I will say this, there's14 LinkedIn algorithms.
There's a gentleman by the name ofChris Penn who, if you guys are not
following him on LinkedIn, do it.
He studies algorithms and he justreleased, uh, his mid year report on
(03:25):
the unofficial LinkedIn algorithm,and there's 14 of them now.
And he said basically there's no beatingthe LinkedIn algorithm 'cause there's 14.
So this notion of getting peopleto like, and comment, like, and
comment, it's, it, it's, it'scheating the system, number one.
Number two, it's what I callforced inorganic engagement.
(03:47):
It's not genuine, it's not authentic.
It's basically becoming a job.
And Michelle.
I ended up talking to a colleague theother day and I said, how much time
are you spending on LinkedIn every day?
And they said, around five hours.
I, that was my reaction.
(04:08):
Well, for those that are listening on theaudio podcast, my eyes just popped out of
my head, if you can't see it, five hours.
Wow.
I said, what?
God's Green Earth are you doingfor five hours on LinkedIn?
And they said, well, about threeand a half of those are engaging
(04:28):
in other people's content.
And I said, whoa, pumpthe brakes on that one.
I said, are you by anychance an engagement pod?
And they said, yes.
And I said, well, number one, I don'tknow who gave you that advice, but
get out as quick as you can because.
The number one priority that everysingle person should have on LinkedIn
(04:51):
is their business reputation.
And if people find out that you'reparticipating in one of these
things, your reputation is gone.
There's no getting it back.
Once it's done, it's done.
So it brings up this secondaryconversation, well, how?
How can I tell that someoneis in an engagement pod, which
is a great follow up question.
(05:12):
So I always use benchmarks orKPIs, key performance indicators to
measure whether someone is or is not.
So i'll, I'll cut to the chase.
Gary Vaynerchuk, which many ofyou are probably familiar with.
I use him as my benchmark.
And just to let you guys know, he hasunder 6 million followers on LinkedIn.
(05:34):
If you look at his engagement, itis completely compatible with what
LinkedIn says, you should get.
LinkedIn says, anywhere between oneto 3% of your network will engage,
sometimes even less than that.
And if you look at his content,6 million followers, some of
his posts have 2000 likes.
(05:55):
Some of his posts have 200 likes.
Some of them have under ahundred likes, which tells me
he's got an organic audience.
Now if you look at some other accountswhere someone maybe has 4,000 followers,
5,000 followers, and every singlepost they put out is straight fire.
(06:18):
No matter what.
It's straight fire like it's 500likes, 40 comments and I'm just gonna
be honest with you, you should havea quote unquote dud post once a week.
You should have a postthat just doesn't hit.
That's normal with social media.
But if you look at someone's postand every single thing, I think
(06:42):
Michelle, I shared this with you.
I was looking at someone's post and Itotally knew they were an engagement
pod because it was a poll question.
Now for any of you listening orwatching that have ever done a
poll question, the main object ofa poll is to get people to vote.
It's for market research.
So this poll.
(07:03):
Had about 40 or 50 votes and70 comments, and I'm like, well
warning, add up.
Warning.
Warning
There should be more votes than comments.
Not the reverse.
So the other way that youcan spot an engagement pod.
(07:25):
If you really kind of dig a littlebit deeper and just pull back some
of the layers of the onion further,if you see the same people commenting
over and over and over it, yousee the same seven, eight names.
Seven, eight names, seven, eight names.
They're an engagement pod, and I will tellyou right now, outside looking in, yes, it
(07:48):
sounds great to have all that engagement.
I guarantee you, because I've talkedto multiple sources, Michelle,
it's all vanity, meaning it neverturned into any monetary result.
No one was booking calls, no onewas getting taken to the dms.
No one was getting hired.
(08:09):
So now you've created a job foryourself where your responsibility
on LinkedIn is to scratch theback of 380,000 other people just
because they've scratched yours.
And that is my definitionof LinkedIn insanity.
It is the world's biggest Ponzi scheme.
Really, the people that this benefitsare the people at the top, the
(08:31):
people that are getting your money.
Now, I'm gonna go back a littleminute and just share my view on this.
I understand when you are startingon the platform and you haven't built
your network or your community and youhaven't found your people around you
that are interested in your commentsand are interested in your content.
When you are starting out and youlook around and everybody else feels
(08:54):
like that they're getting huge numbersbecause you know, we immediately
go and start comparing ourselves toeverybody else, what the attraction
is, to things like engagement pods.
And just so you know, listeners,they don't call them engagement pods.
Quite often they'll have fun andfancy names like communities.
Of course, I love community.
I would want to be a part of a community.
(09:17):
I've heard ones called Beehives,you know, I love that idea.
It's a great marketing name.
The idea of coming together tohelp and support each other.
I've got both hands in the air.
That to me is the dream.
That is one of my favoritethings about LinkedIn.
That is when we're actually reallyaligned, not that we are paying each
(09:38):
other for pretend alignment, thatessentially what happens is you are
supporting by liking and commentingother people's posts in that pod, and
ultimately you are just showing up tothe wrong audience and you are going to
go really fast in the wrong direction.
And then one day you're gonna getdown the track three weeks roughly
(10:02):
to three months, depending how longit takes you to figure out, hang
on a minute, what's going on here?
You then have to turn around, come allthe way back and start again and hope
as you said, that you haven't burnedthe trust of those people that valued
you in the first place, who have nowworked out that you are cheating.
(10:24):
It's no different to, if I turn up tothe Tour de France and I'm on my high
speed motorbike, and I go flying up thehill while everyone else is pedalling.
Do I really win?
Absolutely not.
So, you know, engagement pods, I lovethe idea, and this isn't where you have
a small group of friends and you're allsupporting each other 'cause maybe you're
small business owners, I'm not anti that.
(10:45):
We need some help in the beginning.
You need that support.
I'm really a strong advocate for thisand raising these red flags and follow
a friend of mine, Daniel Hall, heis posting about this all the time.
He shows you examples ofhow these things work.
It's amazing, but I don'twant people to give up.
And you and I are absolutely in alignmentfor this, and I don't want the whole
(11:08):
podcast to become about engagement pods.
Mm-hmm.
Because there's way more otherred flags that I wanna talk about.
So engagement pods beware.
They're against the user agreement.
We're just gonna all agree that if youlisten to this podcast, you are not
going to be part of an engagement pod.
If you are, you should unfollow thispodcast right now because I'm not
the right LinkedIn teacher for you.
(12:28):
I wanna talk about something else thatyou've probably seen on the platform,
and that is, can we talk about how cheapit is to buy followers in general to
buy newsletter subscribers on LinkedIn?
Can you talk people through that?
Because I don't think peopleunderstand that you can literally buy.
What, 10,000 followers?
(12:49):
I think the last time I lookedwas about 350 US dollars.
Like it's nothing that temptation is real.
I'll share a couple things with you.
So number one, people may look at my,my LinkedIn profile and they'll see
that I have close to 35,000 followers.
But what they don't recognize is i'vebeen doing the same thing every day
(13:15):
since 2013, so you're looking at 12 anda half years of success in a glimpse.
So it's been steady growthup until this point.
So there's a tipping point.
That's the first thing I want to say.
So don't compare my chapter12 to your chapter two.
We're all on the same path.
(13:36):
Some of us are just a few steps ahead.
In regards to the, thebuying of followers.
So this, this trend and this service, andI'm gonna call it a service 'cause that's
what it is, came about through Instagram.
So Instagram fame and Instagrampopularity, everything was measured
on how many followers do you have?
(13:57):
How many followers do you have?
So as it came to be,you could buy followers.
Now I will be very open and transparent.
I had a business coach back in 2018that told me if I really wanted to
be credible on Instagram, I neededover 10,000 followers, and I had
(14:17):
maybe three or 4,000 at the time.
And he said, here's a linkbuy this service and they're
gonna dump about seven or 8,000followers right into your account.
I'm like, okay.
So I did it.
Yeah.
One of the biggest mistakes I ever made.
Not only did my engagement tank, but
(14:39):
the running backwards, as youmentioned, I had to hire another
company to undo everything that ithad been done because all of these
followers, they were all fake accounts.
They're literally bots.
Now, as other companies have came about,you can do the same thing on YouTube.
(15:04):
You can do the same thing on Facebook.
You can do the same thing onTikTok, and unfortunately you can
do the same thing on LinkedIn.
So this is where the problem of allthis comes into play, just as Michelle
said, it sounds like a great idea to bean engagement pod because you can have
all this, the vanity metrics galore.
It sounds great to spend $350and automatically have 10,000
(15:29):
followers or all these subscriberson my, on your newsletter.
It sounds great, but using the sameanalogy, Michelle, that you just said.
The amount of backtracking thatyou're gonna have to do, because
here's the thing about LinkedIn.
What people don't understand isthat you have to so carefully curate
(15:52):
the right audience because it'snot a numbers game on LinkedIn.
I love what you saidin Chris Do's podcast.
It's a slow burn.
That's exactly what it is.
You need to be so methodicalwith everything that you do.
So any connection request that Isend, there is a reason for that.
(16:14):
I I sense some sort ofbusiness relatability between
myself and that other person.
Anyone that subscribes to my newsletter.
My, my newsletter is calledLinkedIn Tips and Updates.
Someone is gonna subscribe to that,that once LinkedIn tips and updates.
Your follower count will grow the morealigned you are with the content that you
(16:36):
create and the presence that you have.
Just because someone has a lot offollowers doesn't mean they did it A
the right way, or B, they have the rightfollowers, because here's a clear sign of
someone that may have bought followers.
You see, they have a ton of connections,a ton of followers, and then you
go and look at their engagement.
(16:56):
Well, A, they don't have any becausethey haven't created content.
And B, their engagement isabsolute crickets, meaning.
No one, not even one person is likingor engaging in their stuff, which means
they have bought followers just togive the vanity metric that they're a
(17:17):
quote unquote, some micro influencerin some industry that they're in.
But the real influence comes fromproviding that value added content
to the network of connections thatyou've built over time, not with
the press of a button to hit pay.
That's the real measureof success on LinkedIn.
It's how you're leaving peoplebetter with the thought leadership
(17:38):
content that you provide, which isexactly the strategy that you follow.
It's the exact strategy thatI follow, and we encourage
everyone to follow this strategy.
If it sounds too good tobe true, it most likely is
.Amen.
I am sitting here the whole time goingpreach because this is exactly why
(17:59):
you and I are having this conversationso that people understand like, how
do I spot these types of accounts?
Number one.
They pop up their overnight sensations.
There is no such thing anymore onLinkedIn as an overnight sensation.
If you think that everybodyaround you happens to be a unicorn
and you are the only one that'snot, nope, they're cheating.
That is the only way.
(18:20):
They've bought their way becauseLinkedIn restricts how many people
that you can connect with every week.
So I've been maxing out.
I think it's around ahundred or something.
I don't count, but it's not a big number.
I remember when I. Firststarted being pretty active on
LinkedIn about 10 years ago.
I used to sit there on a Saturdaynight connect, connect, connect,
connect, connect, connect.
(18:41):
And it didn't have a limit.
So, nope.
The longer that people have beenon the platform, the more advantage
we had back in the earlier days.
So again, if you are just starting now,you are limited to around, let's call it
a hundred, and LinkedIn is saying it popsup with all of these messages and says.
Hey Michelle, uh, do you reallywanna connect with these people?
(19:01):
Like it actually pushes back asyou work your way through those
hundred invites and says, hang on aminute, do you really wanna connect?
Do you know this person?
And it's giving you warning signssaying That's not what we're about.
And you know, I'm absolutely the same.
And I wish that we didn'tget judged on numbers.
As much as I agree with you that itshouldn't work out, that the higher the
(19:25):
number where they buy these numbers, thatlife doesn't turn out great for them.
I unfortunately disagree with that.
'cause there are some people that aremaking a ton of money off other people
buying their crappy services becausethey look like they've got these
huge numbers, had overnight success,and who doesn't want a shortcut when
Michelle and Scott are sitting heregoing, Hey, LinkedIn takes time.
(19:47):
It's gonna take months, years.
Build your reputation, build your brand.
Or.
Person B, look what I did overnight.
You could have this in the next six weeks.
Like which one are you gonna be drawn to?
Especially if your business is in trouble.
I get why these are so attractive topeople and I understand that for the most
part, they will burn people, but there aredefinitely people profiteering off this.
(20:11):
Now, there is one other type ofthing that I've seen pop up recently.
Maybe you've done somemore research into this.
I keep getting emails frompeople asking me do I want to
rent other people's accounts?
And I assume that it's likeessentially I then control my own pod.
So I've got my own fake rented accountsthat I've now got commenting on my stuff.
(20:34):
Is that how rented accounts work?
'cause I honestly, they make me so angry.
I just hit delete as fastas I can on those emails and
resist the urge to write back.
You are the scourge of LinkedIn.
I hate you.
Like that's what I wanna write.
But have you come across those?
'cause that seems to be arelatively new thing for me.
It is.
(20:55):
Luckily I haven't receivedany of them yet, but that was
popularized before LinkedIn.
So a lot of the strategies and a lotof the spam tactics originated on Meta.
Um, they also originated,on YouTube as well.
Instagram also became big for this whenpeople would do account takeovers and
(21:18):
a lot of big brands would do this, anda lot of these people picked up on it.
And now you are seeing the same thingunfortunately happen on LinkedIn.
Again, I'm just gonna go backto the adage that I said a few
minutes ago that if it sounds toogood to be true, it probably is.
Michelle, for, for me, I amso protective of my LinkedIn
account for a number of reasons.
(21:38):
Number one, I honor and appreciateevery single connection I have, because
it's my due diligence to protect them.
So I don't want to give any spammer accessto my connections because if they're
spamming me, they're gonna spam them.
The other thing as you mentioned
I, I really wanna be, quoteunquote, the good guy on LinkedIn.
(22:01):
Like just being very honest, openand transparent with people that to
build a sustainable and successfulbusiness, it's not supposed to take six
days, six weeks, or even six months.
It may take six years.
And if you don't have the time,energy, effort, and patience for that.
LinkedIn may not be the best fit for you.
(22:23):
It, it just, it reallyisn't because mm-hmm.
Any, anytime you take a shortcut.
I believe in shorteningthe learning curve.
Now, shortening the learning curvecould be working with someone like
you, working with someone like me.
Anyone else out there that'sshortening the learning curve.
You're, you're investing in yourselfthrough someone else to learn something
quicker so you don't have to go throughall the patchwork quilting and the
(22:46):
failure in forward, you're, you'repaying that person who failed forward
for you to show you what they need to do.
Anything that is taking a shortcut,it means you're trying to build
a boat with wood that is rotted.
Eventually, as soon as that wood,that boat hits the water, it's gonna
(23:06):
spring a leak and you're gonna sinkfaster than you can ever imagine.
So the one thing that I am seeing,so in, in regards to getting these
emails, I personally have notseen the email that you mentioned.
But what I do get is I get these emailsfrom my LinkedIn connections and somehow
I ended up on their email list service.
(23:28):
It's almost like I opted in forsomething of theirs, when I never did.
So now you're seeing this uptickin what are called data scrapers.
Meaning people are using thesescraping tools and not actual scraping
for people listening or watching.
It's literally a service that youattach to your LinkedIn account
(23:50):
that extracts all of the emailaddresses attached to your account.
Via connection wise and imports them intoan email listserv that you have, like
MailChimp or Constant Contact or Kartra orKajabi, and then you start getting emails
from these people and you're wondering,I. How the heck did that happen?
(24:11):
Now, words of the whys.
If you end up seeing that you'vedone nothing wrong, it's not on you,
they, they basically have invadedyour account, stolen your email, and
put them into your email listserv.
My recommendation, as soon as you getthat type of email, you report it as spam.
And the reason why that's important isbecause their spam score will increase
on their email listserv, and theycould get in trouble and they could
(24:34):
be removed from their email listservplatform because if they've done it
to you, they've probably done it tohundreds, if not thousands of others.
Oh, it makes me so angry.
I was sitting there listening, I don'teven remember where now because I, I
switched off and tried to block it out.
I was listening to a strategy aroundgrowing emails and, you know, that
whole email marketing type of thing, andit's why it took me so long to actually
(24:57):
get my own email newsletter started.
'cause they're like, Idon't wanna be like this.
These people were sitting theretalking about, so we have our warmup
email address and when that one burns,'cause we've scraped out details from
here there and everywhere, bombardedpeople gone against all the GDPR and
all that kind of stuff over in Europe.
Bombarded people, they didreport them like you said.
Then we've got our backup email,which we'll start sending.
(25:19):
Then we'll do this.
And I was like.
How is this something that youthink is honestly gonna work and
build relationships with people?
And I've noticed that a lot recently.
Now.
I don't wanna go down that pathtoo much because you know, we've
only got a few minutes left.
Yeah, totally.
But
I also wanna talk about automation toolsand there are so many of them right now.
(25:44):
And I have to say on the surface and,and these are tools, I'm gonna call one
out, like Taplio is probably one of themost popular ones that are out there.
And I don't normally like namingnames, but I think it's important
that the listeners understand thatthese tools exist on the surface
who wouldn't want a tool to do thegrunt work that happens on LinkedIn?
(26:06):
These tools are super capable.
I love them on the outside, butthen we're automating relationships.
You're putting your account at risk.
You're against the user agreement.
Like there is red flag afterred flag, after red flag.
And some of these tools, DanielHall has done the research,
which scared me even more.
(26:26):
They then use your account tocomment and you don't even know
what's happening because you gavethem access to your LinkedIn cookie.
That scares the bejesus out of me andthat's why I wanna talk about this.
Do you have anything you wanna add?
Yeah.
So.
I'm a rule follower, so one of thefirst things that I did is read the
(26:46):
user agreement on LinkedIn and the, thetwo biggest red flags that gets people
kicked off of LinkedIn is using scrapingsoftware, uh, that that exports data into
an email listserv and also any automationthat connects in messages for you.
You for mentioned this.
You're only allowed to connectwith a hundred people a week.
Right now on LinkedIn.
(27:06):
When Michelle and I first gotstarted on LinkedIn, you could send
thousands of connections a day.
And so there was this game that peopleplayed called the Race to 30,000.
So it was to see how quickly couldyou get the 30,000 connections because
in theory you could probably do itin a month if you send, you know, a
ton of connections every single day.
And a lot of these softwares.
(27:27):
Would do that, they would send10,000 connections in one day.
So overnight, someone looked like theyhad a ton of followers and connections.
So the thing is this,LinkedIn always claps back.
So in, as in, in regards to the connectingand messaging, they limited the amount
of connections to a hundred per weekbecause of this reason, and I, I shared
(27:50):
this with Michelle when she was on mypodcast, that there were, at the time
that we were recording a few weeksago, there were two highly, highly
accredited softwares that were completelyblackballed from LinkedIn forever.
seamless.io.
Apollo.
Ai.
Now, these were two of the most popularsoftwares that had presences on LinkedIn
(28:12):
that were basically automating processes,scraping data, and what I mean,
blackballed LinkedIn just kicked them off.
It was like literally thelights were turned off.
And you know what?
Not only did that obviously affectthose two companies, but all of
the users that were using thatplatform, they lost everything.
The fact of the matter is, is that if youcan't organically just block out about
(28:36):
15, 20 minutes a day to send some genuineconnections, genuine messages, really good
content, and you're gonna just fall intothat trap of hitting that easy button,
which one does not exist on LinkedIn?
It's not worth your time.
Read your user agreement.
Michelle, I don't know about you.
I get emails every weekfrom people saying, help me.
(28:57):
I'm restricted.
I'm in LinkedIn jail.
I can't get out and I have to reply.
I don't work for them.
But if you broke the user agreement,you're not getting it back.
So do not play in that sandbox.
Do not take the risk because onceyou lose it, you never get it back.
It's a slow burn, as Michelle always says.
Take your time.
Do your due diligence.
(29:18):
Build your businesslike a retirement fund.
You have to treat it like a marathon.
It's small steps every day thatcompound over time to create
the result that you want.
It absolutely is compounding all the way.
Small actions pay off, but you haveto show up and do them no matter
how many disclaimers you see onthe websites of all of these tools.
(29:42):
So yeah, probably, maybe we won't get youraccount restricted 'cause yeah, we kind of
play the game 'cause they know about allthe rules that LinkedIn has internally.
Ultimately, if it is going to takeincome away or the integrity of the
LinkedIn platform for all its faults.
The fact that LinkedIn is a placewhere we can come and there is
(30:05):
a certain level of integrity andsometimes it's up to us to call it out.
So be mindful of the types ofpeople that you're working with.
If it seems to good tobe true, it probably is.
If that person has a huge amount offollowers, especially if they come from
a small country and all of a suddenthey have hundreds of thousands of
followers, and it's the same peoplecommenting every time immediately,
(30:30):
as soon as that person posts.
They come from third world countriesbecause you have to remember, this
is happening because there arepeople in third world countries
that are sitting in awful conditionsdoing a lot of this stuff.
Not all of it is automated, andthat's like a whole other side of
this conversation that we need to bemindful of these farms that are going
(30:50):
on out there to make this happen.
And so from this perspective, workwith people that are showing up,
adding to conversations, showinggenuine thought leadership, not things
that can just be pumped out on mass.
And this is the thing people you aregoing to fall into times on LinkedIn
(31:14):
where you wonder if it's all worth it.
Do not jump in the laneof trying to shortcut that
success as we've shared today.
I am going to wrap this conversationup because I want people to think
about, who is it that you've beenengaging with in your community that
perhaps you may need to disconnectwith after this conversation?
(31:38):
My mum gave me some greatadvice as a teenager, which
I will leave everyone with.
If you hang out withgarbage, you smell like it.
If you hang out withgarbage, you smell like it.
And the two of us are here to protectyour brand on LinkedIn, help you grow it.
Now Scott, I want to make sure thatpeople listen to your podcast as well.
(32:02):
What's it called, and what's thebest way to get in contact with you?
Thank you, Michelle.
So my podcast is called Networkingand Marketing Made Simple.
Uh, it is a LinkedIn themed podcast.
You can find it on all themajor platforms, Spotify,
iTunes, everywhere else.
Uh, also if you wanna connect with me,obviously gimme a follow on LinkedIn.
(32:22):
And you can also find moreon my website, Scott Aaron.
Love it.
Thank you for all of those, and thankyou to everyone that joined this podcast
was recorded LinkedIn live, uh, whichI forgot how much I love doing those.
So thank you to everyone that joined us.
Until next week, cheers.
G'Day everyone.
It is Coach Michelle J Raymond,your trusted guide for building
your brand and your business onLinkedIn and listeners this week,
I have brought a guest on the show.
The reason that I brought a guest on thisshow is 'cause just a few weeks ago I
was a guest on his podcast and we justkept talking forever and ever and ever.
(00:40):
Scott Aaron, we got onto the topic of allthe red flags that we've seen from our
experience on LinkedIn, so I appreciateyou coming on sharing your experience.
Welcome to the show.
Grateful to be here.
I'll say this.
It was my longest podcast episode.
Mine are typically bite-sized,either 15 minute solo episode
(01:02):
or 35 minute interview episode.
Ours was close to an hour.
We kept going, because thesad thing is there's more red
flags than ever on LinkedIn.
You and I have been on the platformfor probably the same amount of time.
And there, there was a a, a day and an agewhere there weren't too many red flags.
But it just seems like the more thattechnology continues to advance in
(01:26):
social media, there's more and morespam that we need to be aware of.
Yeah, there absolutely is.
And I wanna talk about.
These LinkedIn scams that are goingon because they are getting smarter.
And if you don't have the wisdom thatcomes with experience and amazing
networks that you and I have, it canreally impact your personal brand.
(01:47):
I'm gonna start with the most obvious one.
And I call them cheaters.
It just infuriates me.
But let's talk about engagement pods.
Do we have enough time for this?
You know, I didn't even prepare alist of questions on this one 'cause I
thought there's no way we're gonna getto everything, even though I want to.
I want you to explain what an engagementpod is to people and how can we spot them.
(02:11):
So an engagement pod.
There are two types.
Some are free, some are paid.
And it's crazy to me that peoplepay 2, 3, 4, I've heard up to
$500 a month to be a part of that.
And basically they were formed and Iwill preface this by saying LinkedIn does
not support LinkedIn engagement pods.
(02:32):
They do not support it.
They've written articles on it.
They are trying to crack down on them.
It's when a conglomerateof people come together.
20, 30, 40 upwards of a hundred people andthey agree to all post on the same time,
on certain days and like, and commenton each other's stuff regardless of any
(02:59):
relation to each other's industry, any.
Any form of relatability to theperson's content, to quote unquote
"beat the LinkedIn algorithm".
Now, I will say this, there's14 LinkedIn algorithms.
There's a gentleman by the name ofChris Penn who, if you guys are not
following him on LinkedIn, do it.
He studies algorithms and he justreleased, uh, his mid year report on
(03:25):
the unofficial LinkedIn algorithm,and there's 14 of them now.
And he said basically there's no beatingthe LinkedIn algorithm 'cause there's 14.
So this notion of getting peopleto like, and comment, like, and
comment, it's, it, it's, it'scheating the system, number one.
Number two, it's what I callforced inorganic engagement.
(03:47):
It's not genuine, it's not authentic.
It's basically becoming a job.
And Michelle.
I ended up talking to a colleague theother day and I said, how much time
are you spending on LinkedIn every day?
And they said, around five hours.
I, that was my reaction.
(04:08):
Well, for those that are listening on theaudio podcast, my eyes just popped out of
my head, if you can't see it, five hours.
Wow.
I said, what?
God's Green Earth are you doingfor five hours on LinkedIn?
And they said, well, about threeand a half of those are engaging
(04:28):
in other people's content.
And I said, whoa, pumpthe brakes on that one.
I said, are you by anychance an engagement pod?
And they said, yes.
And I said, well, number one, I don'tknow who gave you that advice, but
get out as quick as you can because.
The number one priority that everysingle person should have on LinkedIn
(04:51):
is their business reputation.
And if people find out that you'reparticipating in one of these
things, your reputation is gone.
There's no getting it back.
Once it's done, it's done.
So it brings up this secondaryconversation, well, how?
How can I tell that someoneis in an engagement pod, which
is a great follow up question.
(05:12):
So I always use benchmarks orKPIs, key performance indicators to
measure whether someone is or is not.
So i'll, I'll cut to the chase.
Gary Vaynerchuk, which many ofyou are probably familiar with.
I use him as my benchmark.
And just to let you guys know, he hasunder 6 million followers on LinkedIn.
(05:34):
If you look at his engagement, itis completely compatible with what
LinkedIn says, you should get.
LinkedIn says, anywhere between oneto 3% of your network will engage,
sometimes even less than that.
And if you look at his content,6 million followers, some of
his posts have 2000 likes.
(05:55):
Some of his posts have 200 likes.
Some of them have under ahundred likes, which tells me
he's got an organic audience.
Now if you look at some other accountswhere someone maybe has 4,000 followers,
5,000 followers, and every singlepost they put out is straight fire.
(06:18):
No matter what.
It's straight fire like it's 500likes, 40 comments and I'm just gonna
be honest with you, you should havea quote unquote dud post once a week.
You should have a postthat just doesn't hit.
That's normal with social media.
But if you look at someone's postand every single thing, I think
(06:42):
Michelle, I shared this with you.
I was looking at someone's post and Itotally knew they were an engagement
pod because it was a poll question.
Now for any of you listening orwatching that have ever done a
poll question, the main object ofa poll is to get people to vote.
It's for market research.
So this poll.
(07:03):
Had about 40 or 50 votes and70 comments, and I'm like, well
warning, add up.
Warning.
Warning
There should be more votes than comments.
Not the reverse.
So the other way that youcan spot an engagement pod.
(07:25):
If you really kind of dig a littlebit deeper and just pull back some
of the layers of the onion further,if you see the same people commenting
over and over and over it, yousee the same seven, eight names.
Seven, eight names, seven, eight names.
They're an engagement pod, and I will tellyou right now, outside looking in, yes, it
(07:48):
sounds great to have all that engagement.
I guarantee you, because I've talkedto multiple sources, Michelle,
it's all vanity, meaning it neverturned into any monetary result.
No one was booking calls, no onewas getting taken to the dms.
No one was getting hired.
(08:09):
So now you've created a job foryourself where your responsibility
on LinkedIn is to scratch theback of 380,000 other people just
because they've scratched yours.
And that is my definitionof LinkedIn insanity.
It is the world's biggest Ponzi scheme.
Really, the people that this benefitsare the people at the top, the
(08:31):
people that are getting your money.
Now, I'm gonna go back a littleminute and just share my view on this.
I understand when you are startingon the platform and you haven't built
your network or your community and youhaven't found your people around you
that are interested in your commentsand are interested in your content.
When you are starting out and youlook around and everybody else feels
(08:54):
like that they're getting huge numbersbecause you know, we immediately
go and start comparing ourselves toeverybody else, what the attraction
is, to things like engagement pods.
And just so you know, listeners,they don't call them engagement pods.
Quite often they'll have fun andfancy names like communities.
Of course, I love community.
I would want to be a part of a community.
(09:17):
I've heard ones called Beehives,you know, I love that idea.
It's a great marketing name.
The idea of coming together tohelp and support each other.
I've got both hands in the air.
That to me is the dream.
That is one of my favoritethings about LinkedIn.
That is when we're actually reallyaligned, not that we are paying each
(09:38):
other for pretend alignment, thatessentially what happens is you are
supporting by liking and commentingother people's posts in that pod, and
ultimately you are just showing up tothe wrong audience and you are going to
go really fast in the wrong direction.
And then one day you're gonna getdown the track three weeks roughly
(10:02):
to three months, depending how longit takes you to figure out, hang
on a minute, what's going on here?
You then have to turn around, come allthe way back and start again and hope
as you said, that you haven't burnedthe trust of those people that valued
you in the first place, who have nowworked out that you are cheating.
(10:24):
It's no different to, if I turn up tothe Tour de France and I'm on my high
speed motorbike, and I go flying up thehill while everyone else is pedalling.
Do I really win?
Absolutely not.
So, you know, engagement pods, I lovethe idea, and this isn't where you have
a small group of friends and you're allsupporting each other 'cause maybe you're
small business owners, I'm not anti that.
(10:45):
We need some help in the beginning.
You need that support.
I'm really a strong advocate for thisand raising these red flags and follow
a friend of mine, Daniel Hall, heis posting about this all the time.
He shows you examples ofhow these things work.
It's amazing, but I don'twant people to give up.
And you and I are absolutely in alignmentfor this, and I don't want the whole
(11:08):
podcast to become about engagement pods.
Mm-hmm.
Because there's way more otherred flags that I wanna talk about.
So engagement pods beware.
They're against the user agreement.
We're just gonna all agree that if youlisten to this podcast, you are not
going to be part of an engagement pod.
If you are, you should unfollow thispodcast right now because I'm not
the right LinkedIn teacher for you.
(12:28):
I wanna talk about something else thatyou've probably seen on the platform,
and that is, can we talk about how cheapit is to buy followers in general to
buy newsletter subscribers on LinkedIn?
Can you talk people through that?
Because I don't think peopleunderstand that you can literally buy.
What, 10,000 followers?
(12:49):
I think the last time I lookedwas about 350 US dollars.
Like it's nothing that temptation is real.
I'll share a couple things with you.
So number one, people may look at my,my LinkedIn profile and they'll see
that I have close to 35,000 followers.
But what they don't recognize is i'vebeen doing the same thing every day
(13:15):
since 2013, so you're looking at 12 anda half years of success in a glimpse.
So it's been steady growthup until this point.
So there's a tipping point.
That's the first thing I want to say.
So don't compare my chapter12 to your chapter two.
We're all on the same path.
(13:36):
Some of us are just a few steps ahead.
In regards to the, thebuying of followers.
So this, this trend and this service, andI'm gonna call it a service 'cause that's
what it is, came about through Instagram.
So Instagram fame and Instagrampopularity, everything was measured
on how many followers do you have?
(13:57):
How many followers do you have?
So as it came to be,you could buy followers.
Now I will be very open and transparent.
I had a business coach back in 2018that told me if I really wanted to
be credible on Instagram, I neededover 10,000 followers, and I had
(14:17):
maybe three or 4,000 at the time.
And he said, here's a linkbuy this service and they're
gonna dump about seven or 8,000followers right into your account.
I'm like, okay.
So I did it.
Yeah.
One of the biggest mistakes I ever made.
Not only did my engagement tank, but
(14:39):
the running backwards, as youmentioned, I had to hire another
company to undo everything that ithad been done because all of these
followers, they were all fake accounts.
They're literally bots.
Now, as other companies have came about,you can do the same thing on YouTube.
(15:04):
You can do the same thing on Facebook.
You can do the same thing onTikTok, and unfortunately you can
do the same thing on LinkedIn.
So this is where the problem of allthis comes into play, just as Michelle
said, it sounds like a great idea to bean engagement pod because you can have
all this, the vanity metrics galore.
It sounds great to spend $350and automatically have 10,000
(15:29):
followers or all these subscriberson my, on your newsletter.
It sounds great, but using the sameanalogy, Michelle, that you just said.
The amount of backtracking thatyou're gonna have to do, because
here's the thing about LinkedIn.
What people don't understand isthat you have to so carefully curate
(15:52):
the right audience because it'snot a numbers game on LinkedIn.
I love what you saidin Chris Do's podcast.
It's a slow burn.
That's exactly what it is.
You need to be so methodicalwith everything that you do.
So any connection request that Isend, there is a reason for that.
(16:14):
I I sense some sort ofbusiness relatability between
myself and that other person.
Anyone that subscribes to my newsletter.
My, my newsletter is calledLinkedIn Tips and Updates.
Someone is gonna subscribe to that,that once LinkedIn tips and updates.
Your follower count will grow the morealigned you are with the content that you
(16:36):
create and the presence that you have.
Just because someone has a lot offollowers doesn't mean they did it A
the right way, or B, they have the rightfollowers, because here's a clear sign of
someone that may have bought followers.
You see, they have a ton of connections,a ton of followers, and then you
go and look at their engagement.
(16:56):
Well, A, they don't have any becausethey haven't created content.
And B, their engagement isabsolute crickets, meaning.
No one, not even one person is likingor engaging in their stuff, which means
they have bought followers just togive the vanity metric that they're a
(17:17):
quote unquote, some micro influencerin some industry that they're in.
But the real influence comes fromproviding that value added content
to the network of connections thatyou've built over time, not with
the press of a button to hit pay.
That's the real measureof success on LinkedIn.
It's how you're leaving peoplebetter with the thought leadership
(17:38):
content that you provide, which isexactly the strategy that you follow.
It's the exact strategy thatI follow, and we encourage
everyone to follow this strategy.
If it sounds too good tobe true, it most likely is
.Amen.
I am sitting here the whole time goingpreach because this is exactly why
(17:59):
you and I are having this conversationso that people understand like, how
do I spot these types of accounts?
Number one.
They pop up their overnight sensations.
There is no such thing anymore onLinkedIn as an overnight sensation.
If you think that everybodyaround you happens to be a unicorn
and you are the only one that'snot, nope, they're cheating.
That is the only way.
(18:20):
They've bought their way becauseLinkedIn restricts how many people
that you can connect with every week.
So I've been maxing out.
I think it's around ahundred or something.
I don't count, but it's not a big number.
I remember when I. Firststarted being pretty active on
LinkedIn about 10 years ago.
I used to sit there on a Saturdaynight connect, connect, connect,
connect, connect, connect.
(18:41):
And it didn't have a limit.
So, nope.
The longer that people have beenon the platform, the more advantage
we had back in the earlier days.
So again, if you are just starting now,you are limited to around, let's call it
a hundred, and LinkedIn is saying it popsup with all of these messages and says.
Hey Michelle, uh, do you reallywanna connect with these people?
(19:01):
Like it actually pushes back asyou work your way through those
hundred invites and says, hang on aminute, do you really wanna connect?
Do you know this person?
And it's giving you warning signssaying That's not what we're about.
And you know, I'm absolutely the same.
And I wish that we didn'tget judged on numbers.
As much as I agree with you that itshouldn't work out, that the higher the
(19:25):
number where they buy these numbers, thatlife doesn't turn out great for them.
I unfortunately disagree with that.
'cause there are some people that aremaking a ton of money off other people
buying their crappy services becausethey look like they've got these
huge numbers, had overnight success,and who doesn't want a shortcut when
Michelle and Scott are sitting heregoing, Hey, LinkedIn takes time.
(19:47):
It's gonna take months, years.
Build your reputation, build your brand.
Or.
Person B, look what I did overnight.
You could have this in the next six weeks.
Like which one are you gonna be drawn to?
Especially if your business is in trouble.
I get why these are so attractive topeople and I understand that for the most
part, they will burn people, but there aredefinitely people profiteering off this.
(20:11):
Now, there is one other type ofthing that I've seen pop up recently.
Maybe you've done somemore research into this.
I keep getting emails frompeople asking me do I want to
rent other people's accounts?
And I assume that it's likeessentially I then control my own pod.
So I've got my own fake rented accountsthat I've now got commenting on my stuff.
(20:34):
Is that how rented accounts work?
'cause I honestly, they make me so angry.
I just hit delete as fastas I can on those emails and
resist the urge to write back.
You are the scourge of LinkedIn.
I hate you.
Like that's what I wanna write.
But have you come across those?
'cause that seems to be arelatively new thing for me.
It is.
(20:55):
Luckily I haven't receivedany of them yet, but that was
popularized before LinkedIn.
So a lot of the strategies and a lotof the spam tactics originated on Meta.
Um, they also originated,on YouTube as well.
Instagram also became big for this whenpeople would do account takeovers and
(21:18):
a lot of big brands would do this, anda lot of these people picked up on it.
And now you are seeing the same thingunfortunately happen on LinkedIn.
Again, I'm just gonna go backto the adage that I said a few
minutes ago that if it sounds toogood to be true, it probably is.
Michelle, for, for me, I amso protective of my LinkedIn
account for a number of reasons.
(21:38):
Number one, I honor and appreciateevery single connection I have, because
it's my due diligence to protect them.
So I don't want to give any spammer accessto my connections because if they're
spamming me, they're gonna spam them.
The other thing as you mentioned
I, I really wanna be, quoteunquote, the good guy on LinkedIn.
(22:01):
Like just being very honest, openand transparent with people that to
build a sustainable and successfulbusiness, it's not supposed to take six
days, six weeks, or even six months.
It may take six years.
And if you don't have the time,energy, effort, and patience for that.
LinkedIn may not be the best fit for you.
(22:23):
It, it just, it reallyisn't because mm-hmm.
Any, anytime you take a shortcut.
I believe in shorteningthe learning curve.
Now, shortening the learning curvecould be working with someone like
you, working with someone like me.
Anyone else out there that'sshortening the learning curve.
You're, you're investing in yourselfthrough someone else to learn something
quicker so you don't have to go throughall the patchwork quilting and the
(22:46):
failure in forward, you're, you'repaying that person who failed forward
for you to show you what they need to do.
Anything that is taking a shortcut,it means you're trying to build
a boat with wood that is rotted.
Eventually, as soon as that wood,that boat hits the water, it's gonna
(23:06):
spring a leak and you're gonna sinkfaster than you can ever imagine.
So the one thing that I am seeing,so in, in regards to getting these
emails, I personally have notseen the email that you mentioned.
But what I do get is I get these emailsfrom my LinkedIn connections and somehow
I ended up on their email list service.
(23:28):
It's almost like I opted in forsomething of theirs, when I never did.
So now you're seeing this uptickin what are called data scrapers.
Meaning people are using thesescraping tools and not actual scraping
for people listening or watching.
It's literally a service that youattach to your LinkedIn account
(23:50):
that extracts all of the emailaddresses attached to your account.
Via connection wise and imports them intoan email listserv that you have, like
MailChimp or Constant Contact or Kartra orKajabi, and then you start getting emails
from these people and you're wondering,I. How the heck did that happen?
(24:11):
Now, words of the whys.
If you end up seeing that you'vedone nothing wrong, it's not on you,
they, they basically have invadedyour account, stolen your email, and
put them into your email listserv.
My recommendation, as soon as you getthat type of email, you report it as spam.
And the reason why that's important isbecause their spam score will increase
on their email listserv, and theycould get in trouble and they could
(24:34):
be removed from their email listservplatform because if they've done it
to you, they've probably done it tohundreds, if not thousands of others.
Oh, it makes me so angry.
I was sitting there listening, I don'teven remember where now because I, I
switched off and tried to block it out.
I was listening to a strategy aroundgrowing emails and, you know, that
whole email marketing type of thing, andit's why it took me so long to actually
(24:57):
get my own email newsletter started.
'cause they're like, Idon't wanna be like this.
These people were sitting theretalking about, so we have our warmup
email address and when that one burns,'cause we've scraped out details from
here there and everywhere, bombardedpeople gone against all the GDPR and
all that kind of stuff over in Europe.
Bombarded people, they didreport them like you said.
Then we've got our backup email,which we'll start sending.
(25:19):
Then we'll do this.
And I was like.
How is this something that youthink is honestly gonna work and
build relationships with people?
And I've noticed that a lot recently.
Now.
I don't wanna go down that pathtoo much because you know, we've
only got a few minutes left.
Yeah, totally.
But
I also wanna talk about automation toolsand there are so many of them right now.
(25:44):
And I have to say on the surface and,and these are tools, I'm gonna call one
out, like Taplio is probably one of themost popular ones that are out there.
And I don't normally like namingnames, but I think it's important
that the listeners understand thatthese tools exist on the surface
who wouldn't want a tool to do thegrunt work that happens on LinkedIn?
(26:06):
These tools are super capable.
I love them on the outside, butthen we're automating relationships.
You're putting your account at risk.
You're against the user agreement.
Like there is red flag afterred flag, after red flag.
And some of these tools, DanielHall has done the research,
which scared me even more.
(26:26):
They then use your account tocomment and you don't even know
what's happening because you gavethem access to your LinkedIn cookie.
That scares the bejesus out of me andthat's why I wanna talk about this.
Do you have anything you wanna add?
Yeah.
So.
I'm a rule follower, so one of thefirst things that I did is read the
(26:46):
user agreement on LinkedIn and the, thetwo biggest red flags that gets people
kicked off of LinkedIn is using scrapingsoftware, uh, that that exports data into
an email listserv and also any automationthat connects in messages for you.
You for mentioned this.
You're only allowed to connectwith a hundred people a week.
Right now on LinkedIn.
(27:06):
When Michelle and I first gotstarted on LinkedIn, you could send
thousands of connections a day.
And so there was this game that peopleplayed called the Race to 30,000.
So it was to see how quickly couldyou get the 30,000 connections because
in theory you could probably do itin a month if you send, you know, a
ton of connections every single day.
And a lot of these softwares.
(27:27):
Would do that, they would send10,000 connections in one day.
So overnight, someone looked like theyhad a ton of followers and connections.
So the thing is this,LinkedIn always claps back.
So in, as in, in regards to the connectingand messaging, they limited the amount
of connections to a hundred per weekbecause of this reason, and I, I shared
(27:50):
this with Michelle when she was on mypodcast, that there were, at the time
that we were recording a few weeksago, there were two highly, highly
accredited softwares that were completelyblackballed from LinkedIn forever.
seamless.io.
Apollo.
Ai.
Now, these were two of the most popularsoftwares that had presences on LinkedIn
(28:12):
that were basically automating processes,scraping data, and what I mean,
blackballed LinkedIn just kicked them off.
It was like literally thelights were turned off.
And you know what?
Not only did that obviously affectthose two companies, but all of
the users that were using thatplatform, they lost everything.
The fact of the matter is, is that if youcan't organically just block out about
(28:36):
15, 20 minutes a day to send some genuineconnections, genuine messages, really good
content, and you're gonna just fall intothat trap of hitting that easy button,
which one does not exist on LinkedIn?
It's not worth your time.
Read your user agreement.
Michelle, I don't know about you.
I get emails every weekfrom people saying, help me.
(28:57):
I'm restricted.
I'm in LinkedIn jail.
I can't get out and I have to reply.
I don't work for them.
But if you broke the user agreement,you're not getting it back.
So do not play in that sandbox.
Do not take the risk because onceyou lose it, you never get it back.
It's a slow burn, as Michelle always says.
Take your time.
Do your due diligence.
(29:18):
Build your businesslike a retirement fund.
You have to treat it like a marathon.
It's small steps every day thatcompound over time to create
the result that you want.
It absolutely is compounding all the way.
Small actions pay off, but you haveto show up and do them no matter
how many disclaimers you see onthe websites of all of these tools.
(29:42):
So yeah, probably, maybe we won't get youraccount restricted 'cause yeah, we kind of
play the game 'cause they know about allthe rules that LinkedIn has internally.
Ultimately, if it is going to takeincome away or the integrity of the
LinkedIn platform for all its faults.
The fact that LinkedIn is a placewhere we can come and there is
(30:05):
a certain level of integrity andsometimes it's up to us to call it out.
So be mindful of the types ofpeople that you're working with.
If it seems to good tobe true, it probably is.
If that person has a huge amount offollowers, especially if they come from
a small country and all of a suddenthey have hundreds of thousands of
followers, and it's the same peoplecommenting every time immediately,
(30:30):
as soon as that person posts.
They come from third world countriesbecause you have to remember, this
is happening because there arepeople in third world countries
that are sitting in awful conditionsdoing a lot of this stuff.
Not all of it is automated, andthat's like a whole other side of
this conversation that we need to bemindful of these farms that are going
(30:50):
on out there to make this happen.
And so from this perspective, workwith people that are showing up,
adding to conversations, showinggenuine thought leadership, not things
that can just be pumped out on mass.
And this is the thing people you aregoing to fall into times on LinkedIn
(31:14):
where you wonder if it's all worth it.
Do not jump in the laneof trying to shortcut that
success as we've shared today.
I am going to wrap this conversationup because I want people to think
about, who is it that you've beenengaging with in your community that
perhaps you may need to disconnectwith after this conversation?
(31:38):
My mum gave me some greatadvice as a teenager, which
I will leave everyone with.
If you hang out withgarbage, you smell like it.
If you hang out withgarbage, you smell like it.
And the two of us are here to protectyour brand on LinkedIn, help you grow it.
Now Scott, I want to make sure thatpeople listen to your podcast as well.
(32:02):
What's it called, and what's thebest way to get in contact with you?
Thank you, Michelle.
So my podcast is called Networkingand Marketing Made Simple.
Uh, it is a LinkedIn themed podcast.
You can find it on all themajor platforms, Spotify,
iTunes, everywhere else.
Uh, also if you wanna connect with me,obviously gimme a follow on LinkedIn.
(32:22):
And you can also find moreon my website, Scott Aaron.
Love it.
Thank you for all of those, and thankyou to everyone that joined this podcast
was recorded LinkedIn live, uh, whichI forgot how much I love doing those.
So thank you to everyone that joined us.
Until next week, cheers.
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