On this week's show, we talk to Brooke Sellas from B Squared Media chatting with Alan about Defining Customer Care Online. The Social Media Talks Podcast is created to help business owners who want to learn more about Social Media Marketing, presented by Alan Hennessy.
Brooke B.Sellas Biography.
Brooke B. Sellas is the CEO & Founder of B Squared Media, an award-winning done-for-you social media management, advertising, and customer care agency.
She recently joined Mark Schaefer as new Co-host on the top-rated Marketing Companion podcast. Brooke’s marketing mantra is “Think Conversation, Not Campaign”
Topics covered in this episode:
The Difference between Customer Care and Customer Experience
Using AI and Social Listening to learn more about Customer Care
Defining Customer Care
How to create an Action Plan for Customer Care
Developing Your Customer Care Channel
The War for Attention, Staying Top of Mind
Understanding and focus on helping instead of selling
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