All Episodes

October 24, 2022 15 min

I get a lot of questions about edgy copy because it’s popular today - for all the wrong reasons. Business owners want content that startles and grabs attention. And there’s a lot of pressure to write like you talk…and make that talk informal...sometimes with words that can get you in trouble with the content filters.

But…is that always a good thing? We want copy that’s bold … but is this the way to stand out?

The answer is "Absolutely yes!" for some businesses...but not for most.

The truth is, the best edgy copy is relatable to your audience. For some businesses, that means using language that would make a sailor (or a Tony Soprano) blush with shame. For others, it might be ultra-feminine language, so sweet it might as well be written in pink. 

This episode shows you how to give your content the edge so you become irresistible to your ideal audience. You sort out your best followers and the others realize, "Hey, this isn't my scene." And that's a good thing. 

Related podcasts: Episode #30. 
Apple.
Spotify
FREE download. Discover what *really* motivates your market. Click here.

Mark as Played

Advertise With Us

Popular Podcasts

Dateline NBC
Crime Junkie

Crime Junkie

If you can never get enough true crime... Congratulations, you’ve found your people.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.

    Connect

    © 2023 iHeartMedia, Inc.