We’re talking sales and growth again with Cassandra Gholston (CEO & Co-Founder) and Autum Grimm (CRO & Co-Founder) of PartnerTap, the new online platform for sale professionals to make B2B partnerships, drive growth and get results. In “Missionary to Mercenary,” they share their big vision to grow in their sales cycle from missionaries that educate and then sell the solution to mercenaries with such brand awareness there are endless leads and effortlessly closed deals. Cassandra and Autum also offer tips on how to choose a co-founder (same criteria as your spouse) and how to keep your new normal all in balance.
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