You may be wondering, what do emotions have to do with simple, everyday decisions? It turns out, quite a lot!
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A 2023 Wine Glass Marketing (WGM) blog post points to Harvard Business School professor Gerard Zaltman’s findings that 95% of our purchase decisions comes from our subconscious, emotional brain.
Leveraging common psychological triggers in your marketing can help drive more sales!
In this Marketing Tip, we’ll help you identify how your brand elicits positive emotions, and what you can do with that information.
Positive Emotional Triggers in Marketing
Think about some of the things that give you positive emotions:
From a marketing perspective, these can be achieved by:
Can you think of more ways to elicit positive emotions from your members and visitors?
A Personalized Approach
Since every wine club is unique, how you use these tips must be tailored to your specific brand.
Start by gathering data: How do people engage with your brand?
Then, ask yourself if you can infer their possible motivations. Are your guests looking for:
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