While the tradition of wine is still important to how we connect with customers, the way that we communicate has changed. David Avrin, President of The Customer Experience Advantage explains why brands must have an omnichannel approach to their customer communication. Identify which channels are most valuable to your business by defining your core audience. Then find out what they watch, what they read, and where they recreate. Use these insights to harness the technology that your customers use whether its snail mail or TikTok. David reminds us that there is no shame in not being comfortable with technology but there is no excuse to not work with a technology native who does understand the platforms that best reach your audience.
Resources:
- 82: Getting to Know Your Wine Customer
- 85: It‘s Time for New Wine Sales Strategies
- 98: Selling Wine in Non-Traditional Channels
- 161: Use Storytelling to Sell More Wine
- David Avrin Website
- David Avrin Books
- David Avrin LinkedIn
- David Avrin YouTube
- Social Media: Facebook | Instagram
Vineyard Team Programs:
- Juan Nevarez Memorial Scholarship - Donate
- SIP Certified – Show your care for the people and planet
- Sustainable Ag Expo – The premiere winegrowing event of the year
- Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace
- Vineyard Team – Become a Member
Get More
Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources.
Learn more at www.vineyardteam.org.
Transcript
Craig Macmillan 0:00
Our guest today is David Avrin. He is president of the customer experience advantage. Today we're going to talk about a little bit about the business side, and how that applies sustainability in the wine industry. Thanks for being on the podcast.
David Arvin 0:14
Thank you very much for having me.
Craig Macmi
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.