Beyond doing good by the environment and your community, your sustainably certified wine grapes differentiate your brand in today’s oversaturated wine market.
But do you know how much of a value-driver your certification really is?
Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.
In this Marketing Tip, get insight into the significance of sustainably grown grapes in the larger market from Gregg Hibbits, who has nearly 30 years of experience selling wine grapes.
Over this course of his career, he has experienced a shift in what his grape-buying clients are looking for. Keep reading for highlights from his interview on Episode #83 of the Sustainable Winegrowing Podcast.
Each client, Hibbits says, has different interests.
But he notes a change in his clients over his career.
Hibbits tells Sustainable Winegrowing, “There’s absolutely no question that people are more demanding on every front now.”
Buyers are demanding sustainability. Now, the topic comes up early in conversations with buyers – something, Hibbits says, was not the case 15 years ago.
But he has been able to fulfill those demands, and has been rewarded in the form of premiums.
“Sometimes it’s as simple as being able to sell your grapes when nobody else can – that’s a premium. And then sometimes when the market is in a different place, the premium is a true premium: I can get $200 - $300 a ton more for my sustainably certified or organic grapes.”
And this is something we hear from SIP Certified growers time and time again:
“Buyers are looking for wines that have responsible farming practices, are aware of environmental issues, and, of course, are of high quality.
The SIP Certified program has added value to our wines allowing us to demonstrate our ability to fulfill all of the desired criteria that buyers look for.”
“More and more, we’re being asked about our sustainability efforts in the vineyard and winery.
Being SIP Certified is an easy way for us to quantify our practices and tell the consumer and trade about how we run our operation in a way that’s better for the land, the wine and the community”.
“For us, having our wines SIP Certified is easily the best way to let our entire audience know we are sincere about doing the right thing for the health of our vineyards, customers, and employees...
I know for a fact that this is a HUGE selling point for our wines.”
… it’s easier now than ever to put the SIP Certified logo on your wine bottles.
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