#675: Being true to customers and your values with Phyllis Rothschild, CMO at Pete & Gerrys

Consumers today aren’t just buying products, or even experiences—they’re buying into values. As more people align their shopping habits with brands that reflect their personal beliefs, how can companies authentically connect with their audience without coming across as performative? Joining us today is Phyllis Rothschild, Chief Marketing Officer at Pete & Gerry’s, pioneers in humane egg production. Phyllis, a recently awarded “Woman in Marketing,” is on a mission to bring clarity to the egg aisle by educating consumers on animal welfare and sustainability. With a deep understanding of brand authenticity, consumer trust, and marketing innovation, she’s here to share how brands can build real connections in a world where consumers demand transparency. Phyllis Rothschild has been the Chief Marketing Officer at Pete & Gerry’s, LLC for just shy of two years, with a storied career prior to her recent position. With over 30 years of experience in marketing and branding consulting, she joined Pete & Gerry’s with the goal of aligning the marketing strategy with the business strategy, growing strong brands, building brand love, and prioritizing consumer education, awareness and engagement.Since joining the Pete & Gerry’s team (with its family of brands Pete & Gerry’s and Nellie’s Free Range), Phyllis has supported the company’s mission of producing healthy, delicious eggs by setting a higher standard for humane animal care and sustainable farming practices across the industry, and has been the driving force behind the brand’s thought leadership efforts. By leading the entire marketing function, she oversees the implementation of creative campaigns, strategic partnerships, social media marketing, content creation, product and packaging design, shopper marketing, and innovation. RESOURCES Pete & Gerry's: https://www.peteandgerrys.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company