April 29, 2024 • 35 mins
In this episode of "Before We Hit Record," we are joined by Tracie Patterson and we get into a candid and insightful conversation about our backgrounds, experiences, and journey into entrepreneurship.
Watch Authentic Sales Strategies for Those Who Prefer to Stay Out of the Spotlight with Tracie Patterson (releases May 1st)
Tracie, offer & sales coach, shares her unconventional approach to sales, drawing from her corporate and consulting background, where she observed patterns and frustrations that led her to advocate for a more empathetic and effective sales strategy.
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Links mentioned in this episode:
- Connect with Tracie Patterson
- DM Tracie: https://www.instagram.com/thetraciepatterson
- Learn more about HSP
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
- Subscribe to The Art of Online Business’s YouTube Channel
- Book a strategy call with Kwadwo!
- Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
- Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
- Visit Kwadwo’s website for Facebook Ads help
- Say hi to Kwadwo on Instagram
Tracie's Links:
Timestamps:
0:00 Before We Hit Record Podcast Introduction
11:13 Corporate Dropouts Transforming Work Culture
21:01 Understanding Neurodivergence and Entrepreneurship
31:46 Episode outro
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So welcome to another episode of Before we Hit Record
with me and Tracy, as she'sstraightening up and sitting
straight.
If this is the first Before youHit Record episode that you
listen to.
The whole concept here is we,us online business folks.
(00:20):
Before we hit record to record,like the typical guest expert
podcast, we have these greatconversations just getting to
know each other, and I thoughtand enough of you listeners and
other people that I asked,including my wife, thought with
me that what if I made a newsegment called Before we Hit
Record?
So will this be long or will itbe around for a year?
(00:42):
I don't know, but right nowit's a thing, and you can expect
that all of the future guestson the podcast will have two
episodes one where we're gettingto know each other, and thus
you, the listener, are gettingto know both of us as we banter
and have exciting fun, which Icould already tell with Tracy.
This episode will be prettycool and full of random facts.
(01:04):
We've already been chatting, asI've been, as you, graciously,
graciously or gracefully both.
I'll take both, I'll give youboth.
You've let me input my datainto my weekly check-in for this
body transformation challengethat I entered and am doing
quite well, and I should add,and will add, to toot my own
(01:25):
horn, I'm quite proud of myself.
But, tracy, welcome to theepisode.
How would you introduceyourself?
Speaker 2 (01:34):
Oh, I always hate that question.
A misfit, a rebel curmudgeontake your pick.
I mean, that's the title part,right, you know, you said myself
, not my job.
Speaker 1 (01:48):
Okay, I invited you here because I found you on
Instagram and you are a salescoach.
Speaker 2 (01:55):
I am yes.
Speaker 1 (01:56):
And I was thinking of the people that I do like
consulting calls with.
It seems to be a frequentquestion like, oh, how do I
improve my conversion rates onthe webinar, or how do I improve
, like, my close rate on adiscovery call sales, and I
thought it would be great foryou to speak to our audience,
but we'll get to that in thenext episode.
Speaker 2 (02:19):
Yes, In the proper formal side right.
Speaker 1 (02:23):
In the proper formal side, because now we're just
going to know each other.
You asked me how I found you onInstagram.
Do you want to start there?
Speaker 2 (02:30):
Sure, yeah, yeah, cause I, I'm, I'm curious, cause
we have so many connections,right, and now, you know, we're
even in like a pure mastermindtogether.
But before I was like, hmm,curious, curious, cause I'm, I'm
not one who you, you know,tells the whole world where I am
, what I'm doing, I, I love tothink of myself as, as a I'm
like I'm a speakeasy, not an LAnightclub, right, like people
(02:54):
who, who need me, they know howto get to me and everybody is
invited, everybody's welcome.
But it's just kind of this yeah, when you need me, you find me.
Speaker 1 (03:03):
I feel like I have to before I talk about that.
I didn't know what speakeasywas until was it we're in 2024,
so fall of 2022 when I went toEurope to visit my sister and
then we both went to Paris andthat's where I went to like my
very first speakeasy bar and itwas so cool, but it was like a
restaurant but then we had toqueue up in line and we had to
(03:26):
wait and then we could go inthrough, like this kitchen, and
it was like down a set of stairsand then we were in this whole
another like secret spot.
I was like this is and it wasone of the coolest.
They just had a really cool dj,really cool drinks and yeah.
Speaker 2 (03:40):
So now I know what speak easy is yes, yeah, yeah,
you know, and you can get inright Like you're welcome.
You just kind of have to, youjust kind of have to know you
know and if you start askingaround, people will tell you
there's tons of them in LasVegas.
They're in most large cities.
You know a lot of hotels willhave extra bars and places that
you can go to if you ask peopleRight.
(04:06):
Ask people right, and that'sjust kind of how I've always
seen what I do.
You know I'm there if you'reseeking.
I just don't make giantbillboards of myself and all
that kind of good stuff.
So yes, I was very curious.
I was like how did you find.
Speaker 1 (04:17):
So it was part of the 100 days to 100k month
challenge.
Finding you wasn't part of thatchallenge, but one of the things
that I had to do was reallyreally dial in on activities in
my business that could generaterevenue, and so for me, one of
those activities is findingpeople to be on the podcast, and
(04:41):
so I was on Instagram and all Idid was I figured, if I'm gonna
have to DM people to like getto know people, right, because
it's, it's weird, it feels weirdand contrived contrived might
not be the right word onlinewhen I'm talking about like
sliding into someone's DMs toget to know them so they could
be on the podcast.
(05:01):
But then it comes so naturallyif I'm at like a party and I
want to meet people, so like I'mnot just talking to myself, you
know, the whole evening.
So, anyway, I was on Instagramand I'm like what would be the
easiest way?
Like who would talk to me?
So I looked at all the people Ifollow and then I just started
looking for people who we, whomutually follow us.
(05:22):
Is that the right way?
So I think we have in commonwho we have mutually follow us
is that the right way?
Speaker 2 (05:24):
so I think yeah, yeah , who we have in common who we
have in common yeah, and so Ithink I started with Brenna
McGowan, who I had collabed with.
Speaker 1 (05:33):
I'm like, well, I like her, she's cool, so let's
see like who we have in common.
And I started going down thatlist and like following and
DMing, and then your name cameup and so I made sure to look at
your profile and see that youwere like an expert in something
that could also benefit myaudience, so to speak.
And I think at that time, well,that's how I found you.
(05:56):
And then I think I had askedyou if you wanted to do one of
those Q&A video collabs, right?
Speaker 2 (06:01):
Yeah.
Speaker 1 (06:03):
And then I think I was overwhelmed and so I had
also joined this mixer mindreally cool concept and you were
in there and I'm like, fine,great, let's just have you on
the podcast yes, yeah, yeah,which, whenever you said that
for the Instagram, I startedgiggling to myself.
Speaker 2 (06:22):
Well, I mean, obviously I tell, cause I'm very
transparent about things, and Iwas like, yeah, it's a great
reason to dust off my Instagram.
I hadn't posted there for, likeI think, two years.
You know, cause I'm not againstit, I just am very, I'm very
well aware that I'm not the onewho needs to be doing it.
Okay, right, like I know I amthe bottleneck, right.
(06:42):
So, like, I have a reel inthere with one of our also like
mutual friends with Emily, andshe's the one that did it and
it's beautiful and it'swonderful and it's like, but I
am a zero contributor toanything useful when it comes to
like content.
Speaker 1 (06:57):
I am looking at your Instagram now.
Oh my gosh, yeah it's going tohappen, but don't worry, because
most of the listeners of thispodcast though there are many
are still not subscribed to theYouTube channel and don't watch
the YouTube videos, so theywon't be able to see your
Instagram, which I am putting onscreen right now.
(07:19):
Oh gosh, go and subscribe tothe YouTube channel if you want
to see Tracy's Instagram.
There's me, there's me.
There you are, and I didn'tnotice that you didn't post for
the past year.
Speaker 2 (07:30):
No, yeah, yeah, that one right there with Emily, that
is I mean.
So I guest coach in her group.
I love guest coaching.
It's like being the auntie ofsomeone's group course.
It's my favorite thing, andthat was, I think, the first or
the second time I was in hergroup, so that was a good two
years ago.
Speaker 1 (07:48):
So you were yeah at least Because Emily Regan
specializes in yes, yes.
So I come in and I talk to themabout sales.
Speaker 2 (07:58):
Gotcha, okay, yeah, because yeah, yeah, cause I
talked to people who don't likebeing in the spotlight.
How are they supposed to doselling?
Because a lot of people think,oh gosh, how am I supposed to
bring people into my world if Idon't like saying, hey, I'm over
here, come into my world?
And since that's what I live,I'm not someone who likes to say
(08:19):
, hey, come over here.
Yet I have clients, I havethings that I then that's you
know what I get to like teachpeople and show people by doing
yeah wow, can we do like thenext expert guest expert episode
on that sure, yeah, whateveryou want well, I mean that
that's the very intriguing topichow to attract sales, how to
(08:42):
make sales without being likehey, hey, hey, buy my stuff, buy
my stuff, Like I don't know.
Speaker 1 (08:46):
pick, pick your favorite bro marketer that
everyone loves.
Speaker 2 (08:49):
For example, yes, yeah, and I use a lot of
examples I normally don't name,but I do, you know I very much
talk about.
I mean, you do you?
I talk about that contrast,right, it's like how are we able
to do these things in ourbusiness that we know we need to
do in order to actually have abusiness, right?
(09:11):
That whole idea of businessversus hobby, and how do we take
it from, like, passion toprofit?
Right, it's like, how do we dothese things without emulating
the stuff that we don't want?
How are we able to be likeintentional and purposeful, to
not accidentally copy and pasteall of that, that shtick and all
that that we don't want tobring in there, and that's
(09:32):
that's that world, that that Ilive in and that I kind of geek
out on, yeah, Okay, all right.
Speaker 1 (09:38):
So tell me about that world, because it's not well.
I don't think I ever haveinterviewed somebody with an
approach like yours to salesthat I'm hearing about.
So, like, where did thatoriginate from that?
You are not like, hey, it's me,I'm here, I can help you.
And like we were talking aboutbefore we hit record on the
(10:02):
before we hit record episodethat, like you hide your
metadata and all this, yeah, andit really it does come from,
like my own lived experience.
Speaker 2 (10:13):
It comes from this idea.
So I am a corporate dropout.
I am someone who was like youknow what I'm done, I've done
this, I have reached theselevels that I was supposed to.
I didn't like it, and somethingthat I kept seeing over and
over again were these littleplaces where even these huge
businesses just kind of keptfumbling over themselves.
(10:35):
And as I was doing this work, Ieven transitioned
quasi-transitioned out ofcorporate into consulting and I
was a consultant for over adecade.
And at one time when I was aconsultant, I was what's called
a turnaround consultant, whichmeant I went into other people's
businesses and I either fixedthem or I got them ready to sell
(10:56):
.
Oh so, yeah, so I'm.
What was that?
Speaker 1 (11:01):
What kind of businesses?
Speaker 2 (11:03):
Various.
So sometimes they wereservice-based, sometimes they
were product-based, anywherefrom medium to large.
Sometimes it was just me, othertimes it was a team, depending
on the complexity of what wewere dealing with, and I enjoyed
it.
But again, I noticed thesetrends.
So I noticed these trends fromwhen I was in these massive
corporations, of just being aregular plebeian, just kind of
(11:26):
hanging out in this corporateworld and advancing with titles
and all that kind of stuff intothis.
Consultancy and findingpatterns is just it's a natural
thing of mine.
I love reading mysteries anddoing puzzles.
I'm one of those people.
So, I started kind of puttingthese things together, so I
(11:57):
started kind of putting thesethings together and aside from
that, I also do a lot ofnonprofit work and I was on
boards and the person I was withhe was also on boards and you
kind of have to do thesenetworking go and enjoys it and
talks to the people and getsreally energized.
I'm the one who stands there inthe corner drinking my bourbon,
watching everybody yeah, that'sme.
So, if you come over and talk tome, we will have a fantastic
time, but we will go deep right.
(12:18):
We will have like a thoroughconversation about something and
there usually ends up beingkind of like a handful of people
that hang around me, but Idon't like hummingbird around to
lots of groups.
Yeah, so that that's just apersonality trait that you can
actively see in the wild right,that you can watch how, how
people work with all thesethings.
(12:39):
But as I was doing these and aswe were like going to weddings
and doing all these kinds offunctions where people were in
the same kind of social element,I again started seeing patterns
and that had me start askingquestions and I would ask people
what jobs did they do?
What were they doing currently?
And then, where did they start?
And the people that had thesekind of who are you?
(13:03):
What can you do for me?
Okay, you can't answer this,thanks, I'm moving on kind of
attitudes.
Yeah, they tended to have verysimilar early jobs and that
tended to be in a businessdevelopment which is just a
corporate word for sales, and sothat had me thinking back to my
corporate experience and it hadme thinking back to what cause
(13:25):
I was still in consulting at thetime and I started to see how
these businesses were treatingthese people and for the most
part, they're getting peoplefresh out of business school who
are really excited.
You know, they're like this ismy, this is my grownup job.
I've been doing interns maybemaybe not, you know but I've
been doing like all these thesefancy internships and then now
here I am going and working atthese at these businesses and
(13:45):
they don't really understandthat business development is
just another name for sales andthey're excited at all these
things and they're basicallytreated like a number.
It's like if you don't perform,if you don't get these other
people that you have zeroconnection with to do exactly
what I want you to do for me,then I'm going to get rid of you
and get somebody else.
Speaker 1 (14:07):
That is an unfortunate place to be.
Speaker 2 (14:10):
Exactly Right.
But what that also does is thatdevelops this, the sense,
because this is again afoundational learning point for
people.
This is this that, like intoadulthood and these tend to be
people that are 18 to 25 thatare in these roles, and so now,
then they have to go and adultsomewhere else, right?
(14:32):
So whether they move on toanother department, or whether
they keep growing and developingin this, this is that, oh, this
is how it's supposed to be.
If I'm to be successful, I needto emulate this, and it's like
no, you don't, and it doesn'tneed to keep being this way, and
those are the kinds of thingsthat make me mad, because I
(14:53):
started to see these same humansdo these same patterns.
They would treat the white staffcertain ways.
They would teach the peoplethat they would meet at a
wedding reception, at anetworking event.
These certain ways you ways youknow, and and a lot of times,
when you would meet them, say,20 years later, they would start
to kind of notice how they didthese things wrong, you know, or
it would kind of bite them inthe butt at this point, yeah,
(15:15):
but it's like, let, I mean, itwas learned behavior.
They didn't start out this way,they adapted to it in order to
survive, right?
So that is a cultural problemwithin these corporations.
That is them.
Yeah, yeah, you know, and thatthat is very, very it's, it's
just dirty, it's just wrong, andso it's like what can I do
(15:36):
about it?
Speaker 1 (15:38):
Well, I can call it out.
Speaker 2 (15:39):
I can teach them.
Speaker 1 (15:40):
Yeah.
Speaker 2 (15:42):
Yeah, and it's like, okay, if I can do something
about it, then I'm going to dosomething about it, and I will
pause at this point because I'vebeen talking a lot.
Speaker 1 (15:53):
I'm pretty random so, like my curiosity wants to know
what made you quit corporate.
Speaker 2 (16:00):
Yes, yeah, I mean, at that point I just kind of had
enough, you know, and I was Iwas working with with a business
that I was seeing these peopleat top level come in and
absolutely just rail on thesepeople that were entry level,
(16:47):
no-transcript, kind of fancychanges, you know, the big
number changes that they want,yeah, but on, but on that deeper
level, I'm actually doing thisfoundational change.
Then that's what I'm going toteach, and at this point, this
was 2019.
Speaker 1 (17:09):
And aside from traveling and then COVID
happened.
Speaker 2 (17:13):
Exactly, I was an accidental early adopter because
I was traveling I would leaveon a Sunday and come home on a
Friday and I was like I bet Icould do a lot of this same kind
of teaching of Friday.
And I was like I bet I could doa lot of this same kind of
teaching but in a recordedformat, and then that would also
give multiple price points,right, so I could make more
impact and, you know, reach morepeople.
(17:34):
I could offer a differentaffordability for different
levels of businesses so I couldphysically be there or they
could do like a digital version,etc.
Etc.
Speaker 1 (17:43):
Right, help me connect the dots, because you
were so.
One thing you were travelingweekly for a whole week to a
business to help that businessincrease just sales or any kind
of metric.
Speaker 2 (17:59):
So I would work in finance.
I would work on you know themoney like the finance
accounting, like the money sidein finance.
I would work on you know themoney like the finance
accounting, like the money sidein operations, which is what I
did my the concentration of myMBA was in operations and
strategy and then we would alsowork like on that front facing
side of the business.
So it was the backend, it wasthe front facing, it was all
around Wow, whenever it wasconsulting, it was in in every
(18:23):
single part of the business.
Speaker 1 (18:25):
So you're invited.
Management is inviting you inas the third party consultant.
Does that make you the badperson Sometimes.
Speaker 2 (18:34):
Sometimes, yeah, yeah , yeah Sometimes, which is also
why I enjoyed being the one whowas sent, because sometimes the
one who is being sent is a bad,bad person.
Speaker 1 (18:48):
You know, my best friend in college was an auditor
for one of the big fouraccounting firms and he felt
like a bad person when he wouldhave to go by himself or with
his team, depending on the sizeof the business they're auditing
exactly and do all that sort ofstuff.
So you, in that context, youwere helping businesses
transform in various differentareas.
(19:09):
Yes, I really am looking atyour Instagram account inside.
I'm chuckling because Iremember I asked you what an H
so it says offer and sales coachfor HSP and I asked you and I
totally forgot what is an HSPFirst question.
Second question is how did yougo from impeccable timing
(19:31):
quitting corporate and thenbecoming a forced early adopter
to this to being an offer andsales coach for HSPs, introverts
and rebels?
Speaker 2 (19:41):
Yes, this is the power of frustration, right,
okay.
And rebels yes, this is thepower of frustration, right,
okay.
So HSP is highly sensitiveperson, the, and if you think
about it, this is, I think abouteverything in terms of layers.
So some people I identify asintrovert, extrovert.
That is how you actually regainenergy.
Are you someone who getsenergized by being around people
(20:01):
or by being, you know, with noone?
And then that full spectrum inbetween, yeah, then on top of
that, you can have differentvariations of insecurity,
different variations of shyness,and, and then, on top of that,
you have different variations ofneurodivergent, which is
everything from genius to highlysensitive, to ADHD, to autism,
(20:22):
like everything in between that,that is, anything that is
technically outside of the rangeof norm is neurodivergent, yeah
, Thanks for educating me,because I keep seeing that word
and I'm like I need tounderstand what this is.
Yeah, and this is norm, not inlike the colloquial norm.
This is norm in terms ofscientific, medical version of
(20:44):
norm, right?
You know, like if a doctor wereto give a test, there's certain
parameters that they're lookingfor right Versus if, like, a kid
is calling someone normal ornot normal, yeah, that has like
different connotations.
So for HSP, these are peoplewho get overstimulated quickly,
so everything can be a bit much,whether's light, sounds,
(21:04):
textures like those kind of likefive senses, and so the world
kind of seems a bit much, it's abit more than it than it can be
for other people.
So you need different levels oflike, different ways to kind of
of find that places ofstillness, find those things.
So if you have someone who isalready introverted and then has
(21:26):
, like you know, their ownpersonal levels of insecurity
and also have a have a range ofneurodivergence on top of it,
it's like, oh my God, what am Igoing to do today?
I don't know.
Speaker 1 (21:35):
I'm just going to stay in bed.
Speaker 2 (21:37):
I never want to do anything you know to tomorrow,
I'm going to take on the world.
I've got these fantastic plans.
Here we go, yeah.
So a lot of times, a lot oftimes, you find yourself in the
world of entrepreneurshipbecause you have been that kind
of power and you found where youdidn't really.
You didn't really fit or therewas a.
(21:58):
There was a little too muchconflict if you did try to fit
into like a box of, like acorporate.
Speaker 1 (22:03):
Okay, was this you?
Speaker 2 (22:05):
Yeah, yeah, not, not.
This wasn't something that Iknow, that I noticed until later
.
This was this was more of likea hindsight revelation but
absolutely, yes, I mean I, I didmy part, I, you know, I, I have
four degrees.
I made my way through corporate, I did my consulting, I did all
this and that, right, I tickedthe boxes.
But I also was like, yeah, Ijust don't care, I just I don't,
(22:27):
I don't like it.
You know, it's like I don't.
I never wanted a normal life,you know.
Speaker 1 (22:32):
I guess we're not leading a normal life now.
But geez, four degrees which.
Speaker 2 (22:37):
Which four Well one of them was an accident, but it
was in international marketing.
Speaker 1 (22:43):
I accidentally went to college for several years and
came out with a degreeInternational marketing.
Speaker 2 (22:48):
That is not an accidental degree, that's no, no
, no, that one wasn't that one.
So, yeah, I God.
I'm so glad that this is theinformal version, because this
is like such a tangent and Ifeel like I'm monologuing.
I'm sorry.
Speaker 1 (23:00):
I am doing all tangents.
You can feel free to cut in andput me.
Speaker 2 (23:05):
put me in the hot seat if you want, but if you
can't manage it right, Patterns,patterns, patterns, but then I
decided to do more like businessstuff and finding ways to make
money and enjoying like thatside of stuff.
(23:25):
So yeah yeah.
So international marketing, andfrom that I actually I didn't
want to ever feel like I got acar loan or a mortgage or
wouldn't understand myretirement plans.
So I really wanted to learnfinance.
I wanted to understand whatthese contracts were that were
being put in front of me and allthat kind of stuff.
(23:46):
So I very intentionally took alot of classes that were finance
related and my advisor was likewell, you know, you take this
many more and you got a degreein it.
Oh, okay, so I did corporatefinance and then it was like
well, you know, if you actuallytake two more, then you'll have
one in accounting.
So accounting was theaccidental one, because ledgers
(24:06):
and spreadsheets are not fun forme.
I enjoy finance because financetakes all that information and
makes decisions from it.
Accounting is more likeaccumulating all that
information.
Yeah, so I would rather takeall that information and do
something with it than be theone who, like, acquires all that
information.
So that one, I would say, isthe accidental one.
(24:27):
And then, like a good girl, Iwent and got my MBA.
Because you should.
You know, if you're dreadingthe corporate world, then you
should.
And that was when I discoveredthe strategy that puts
everything together andoperations, and I was like, oh,
this is the part I've beenmissing.
And that was the concentrationthat I did, like the extra
classes that I took, yeah, andthat was where I really geeked
(24:49):
out.
And if you know your marketing,you know your operations, you
know your finances, bam, thereyou go, you've got the core of
every single business rightthere.
I guess, so, and I guess I'mnot counting right, I counted
five.
Did you say sociology?
Speaker 1 (25:08):
Oh, I didn't finish, that was where I started.
Speaker 2 (25:09):
I didn't actually like that was just what.
Speaker 1 (25:11):
You know what got me into school.
Speaker 2 (25:12):
Yes, gotcha, yes, yeah.
So yeah, started in thosetracks for political science and
sociology, yeah, you wantanother?
Tangent, I still didn't answeryour second question, your first
one was HSP.
Then the other one was how didI end up with the entrepreneur
side?
But it's your choice, dealer'schoice.
It's your show.
Speaker 1 (25:31):
Second question.
Second question how did you endup in the entrepreneur side?
How did you end up in theentrepreneur side.
Speaker 2 (25:35):
Okay, so, as I was building the course for the
corporate stuff and you know,and I still live to travel, so I
was still planning on traveling, but I was just planning on
doing this digital stuff.
You know, we all kind of talk,right, and everybody's like oh,
what's your course about?
Oh, what are you doing?
Oh, this and that you know, andI was sharing what I was making
(25:56):
and people were like thissounds amazing, why don't you
make a version for us?
I was like, why would I?
You don't need it, but you knowit's your own business.
You don't have to deal with anyof this crap.
Like you don't have a board ofadvisors or 200 years of history
telling you what you have to do.
Yeah, and then I started seeingit was as you brought up the
(26:24):
real marketing messages and allthese kinds of things and I was
like, oh my God, like you arebasically being told to take all
this stuff that everybody hatesabout the corporate world and
put it into your online businessand you don't have to do that.
So, okay, if all, right, fine,I will make a version for you.
And that is how I did it.
Speaker 1 (26:36):
Okay, and that's why I did it and you chose to focus
on offer and sales.
Speaker 2 (26:43):
Yes, that's the secret recipe Because, as you
said at the top of this, peopleare always coming to you and
saying I need to make more salesand I don't know how to do it.
I don't know how to do it.
The big secret is that thebetter you know your offer, the
easier it is to sell it.
Speaker 1 (26:59):
Thank you.
The better the offer, theeasier it is to sell the offer.
Speaker 2 (27:04):
The better you know your offer, the easier it is to
sell it, and that's why they gohand in hand, right?
But for the sake of marketing,for the sake of that glitz, if
I'm like I'm an offer coach,people are like, oh, I know how
to make an offer, oh, I lovemine.
Or oh, I already bought this.
But you're like, well, let mehelp you actually make money.
Oh, okay, yeah, I need to dothat.
Okay, well, guess what?
(27:25):
Sunshine, it's the same thingGreat.
Speaker 1 (27:28):
I'll take this moment to like call out not anybody in
specific, but that happenssometimes as ads managers,
managers, we can get thrownunder the bus because we can't
just take our ads toolkit, ifyou will, and make an offer sell
when it's like the mostimportant thing is the quality
of the offer not how you wrap itup.
Speaker 2 (27:53):
So, right, intriguing it is.
Yeah, it is, and it was thesame thing Like I spent two
years learning copywriting,right.
So I was like if I'm going toteach sales in an online space,
I need to know how it's done.
So this is me, you know, doingmy little geek out, deep dive
stuff, not saying everybody inthe world has to do that.
It's just how I do it and it's,you know, that classic saying,
or now classic saying of youknow good copy will never sell a
bad offer, right?
(28:14):
Not saying people out theredon't do it.
But that's how you end up makingpeople mad.
That's how you end up getting abad reputation.
That's how you end up gettingtons of people, you know,
calling you out or asking forrefunds.
Or you know having all of thisstuff out there because it's
like you can glitz it up all daylong.
You know you can do everysingle ad trick out there to
(28:34):
make stuff buy it.
And then people are like whatis this?
Right?
That that's what makes thatthat bamboozled, that swindled,
bait and switch sort of feelings, yeah.
Speaker 1 (28:43):
We want to stay as far away from that as possible.
Speaker 2 (28:47):
Exactly, exactly Right and that.
And that's whenever it's likeno, but I tried to create this
because I loved something,because I wanted to bring
something of myself.
I wasn't trying to do somethinggross, I wanted to actually
come at this with integrity.
What happened and that's what Ido with the clients, with the
people that I come in and guestcoach with, with all these kinds
(29:07):
of pieces it's like they canaccidentally end up in this
space and they're like wait,what happened?
It's like that's okay, let'sjust go back and let's figure
this out, right, and let's seewhere you copy and pasted these
things into your business fromother places.
Yeah, because we all getemotionally, you know, tied up
in this and we're like, oh, Idon't trust myself, or I'm not
(29:30):
sure what to do, or I'm soscared.
So this expert that I justbought this thing from told me I
had to do it this way.
So, even if I don't want to,I'm going to.
So let me just do it.
And then we end up with theseresults and we're like wait,
what?
Even if it did make us a bunchof money, we still feel very
disconnected from it.
Or, of course, when it doesn'twork, we're like wait, why
didn't this work?
(29:51):
All these kind of variations ofresults happen, and it all came
back to not using those piecesthat actually worked for us and
that we understood and thatmatched what it was we were
wanting to create.
Speaker 1 (30:03):
Well said, that is the end of this episode, because
we are going to come right backand continue this conversation,
which is clearly you providedthe perfect segue into the next
episode.
So, listener, if you want to seeabout how to attract people to
you and we're not talking likewoo woo, we're talking actually
bring in sales and not be theperson who's like it's me, come
(30:26):
bye and then continuation ofwhat we just started talking
about, what Tracy justintroduced here.
Then stay tuned for the nextepisode.
It'll come out on Wednesday,it's just one day away, and as
far as you and me, we're justgoing to hop out of this studio
and hop into the next studio.
Sound good.
Speaker 2 (30:46):
Yeah, that works.
Speaker 1 (30:47):
Cool.
Well, I've linked up yourinformation in the show notes
below, so you, the listener, ifyou want to find out more about
Tracy or see her Instagramaccount, then you can head down
there.
Speaker 2 (31:02):
It really is me in the DMs, though that counts
right.
It really is me in the DMs thatdoes count.
Speaker 1 (31:07):
It's only me in my DMs too.
Sometimes I wish I had somebodyelse, but it is just me.
It's not my EA, it's notMinichat, so it's just you too.
Speaker 2 (31:15):
Yeah, it is.
Speaker 1 (31:17):
Cool.
Well, until the next time whenyou hear from me or see from me,
be blessed and goodbye.
So welcome to another episode of Before we Hit Record
with me and Tracy, as she'sstraightening up and sitting
straight.
If this is the first Before youHit Record episode that you
listen to.
The whole concept here is we,us online business folks.
(00:20):
Before we hit record to record,like the typical guest expert
podcast, we have these greatconversations just getting to
know each other, and I thoughtand enough of you listeners and
other people that I asked,including my wife, thought with
me that what if I made a newsegment called Before we Hit
Record?
So will this be long or will itbe around for a year?
(00:42):
I don't know, but right nowit's a thing, and you can expect
that all of the future guestson the podcast will have two
episodes one where we're gettingto know each other, and thus
you, the listener, are gettingto know both of us as we banter
and have exciting fun, which Icould already tell with Tracy.
This episode will be prettycool and full of random facts.
(01:04):
We've already been chatting, asI've been, as you, graciously,
graciously or gracefully both.
I'll take both, I'll give youboth.
You've let me input my datainto my weekly check-in for this
body transformation challengethat I entered and am doing
quite well, and I should add,and will add, to toot my own
(01:25):
horn, I'm quite proud of myself.
But, tracy, welcome to theepisode.
How would you introduceyourself?
Speaker 2 (01:34):
Oh, I always hate that question.
A misfit, a rebel curmudgeontake your pick.
I mean, that's the title part,right, you know, you said myself
, not my job.
Speaker 1 (01:48):
Okay, I invited you here because I found you on
Instagram and you are a salescoach.
Speaker 2 (01:55):
I am yes.
Speaker 1 (01:56):
And I was thinking of the people that I do like
consulting calls with.
It seems to be a frequentquestion like, oh, how do I
improve my conversion rates onthe webinar, or how do I improve
, like, my close rate on adiscovery call sales, and I
thought it would be great foryou to speak to our audience,
but we'll get to that in thenext episode.
Speaker 2 (02:19):
Yes, In the proper formal side right.
Speaker 1 (02:23):
In the proper formal side, because now we're just
going to know each other.
You asked me how I found you onInstagram.
Do you want to start there?
Speaker 2 (02:30):
Sure, yeah, yeah, cause I, I'm, I'm curious, cause
we have so many connections,right, and now, you know, we're
even in like a pure mastermindtogether.
But before I was like, hmm,curious, curious, cause I'm, I'm
not one who you, you know,tells the whole world where I am
, what I'm doing, I, I love tothink of myself as, as a I'm
like I'm a speakeasy, not an LAnightclub, right, like people
(02:54):
who, who need me, they know howto get to me and everybody is
invited, everybody's welcome.
But it's just kind of this yeah, when you need me, you find me.
Speaker 1 (03:03):
I feel like I have to before I talk about that.
I didn't know what speakeasywas until was it we're in 2024,
so fall of 2022 when I went toEurope to visit my sister and
then we both went to Paris andthat's where I went to like my
very first speakeasy bar and itwas so cool, but it was like a
restaurant but then we had toqueue up in line and we had to
(03:26):
wait and then we could go inthrough, like this kitchen, and
it was like down a set of stairsand then we were in this whole
another like secret spot.
I was like this is and it wasone of the coolest.
They just had a really cool dj,really cool drinks and yeah.
Speaker 2 (03:40):
So now I know what speak easy is yes, yeah, yeah,
you know, and you can get inright Like you're welcome.
You just kind of have to, youjust kind of have to know you
know and if you start askingaround, people will tell you
there's tons of them in LasVegas.
They're in most large cities.
You know a lot of hotels willhave extra bars and places that
you can go to if you ask peopleRight.
(04:06):
Ask people right, and that'sjust kind of how I've always
seen what I do.
You know I'm there if you'reseeking.
I just don't make giantbillboards of myself and all
that kind of good stuff.
So yes, I was very curious.
I was like how did you find.
Speaker 1 (04:17):
So it was part of the 100 days to 100k month
challenge.
Finding you wasn't part of thatchallenge, but one of the things
that I had to do was reallyreally dial in on activities in
my business that could generaterevenue, and so for me, one of
those activities is findingpeople to be on the podcast, and
(04:41):
so I was on Instagram and all Idid was I figured, if I'm gonna
have to DM people to like getto know people, right, because
it's, it's weird, it feels weirdand contrived contrived might
not be the right word onlinewhen I'm talking about like
sliding into someone's DMs toget to know them so they could
be on the podcast.
(05:01):
But then it comes so naturallyif I'm at like a party and I
want to meet people, so like I'mnot just talking to myself, you
know, the whole evening.
So, anyway, I was on Instagramand I'm like what would be the
easiest way?
Like who would talk to me?
So I looked at all the people Ifollow and then I just started
looking for people who we, whomutually follow us.
(05:22):
Is that the right way?
So I think we have in commonwho we have mutually follow us
is that the right way?
Speaker 2 (05:24):
so I think yeah, yeah , who we have in common who we
have in common yeah, and so Ithink I started with Brenna
McGowan, who I had collabed with.
Speaker 1 (05:33):
I'm like, well, I like her, she's cool, so let's
see like who we have in common.
And I started going down thatlist and like following and
DMing, and then your name cameup and so I made sure to look at
your profile and see that youwere like an expert in something
that could also benefit myaudience, so to speak.
And I think at that time, well,that's how I found you.
(05:56):
And then I think I had askedyou if you wanted to do one of
those Q&A video collabs, right?
Speaker 2 (06:01):
Yeah.
Speaker 1 (06:03):
And then I think I was overwhelmed and so I had
also joined this mixer mindreally cool concept and you were
in there and I'm like, fine,great, let's just have you on
the podcast yes, yeah, yeah,which, whenever you said that
for the Instagram, I startedgiggling to myself.
Speaker 2 (06:22):
Well, I mean, obviously I tell, cause I'm very
transparent about things, and Iwas like, yeah, it's a great
reason to dust off my Instagram.
I hadn't posted there for, likeI think, two years.
You know, cause I'm not againstit, I just am very, I'm very
well aware that I'm not the onewho needs to be doing it.
Okay, right, like I know I amthe bottleneck, right.
(06:42):
So, like, I have a reel inthere with one of our also like
mutual friends with Emily, andshe's the one that did it and
it's beautiful and it'swonderful and it's like, but I
am a zero contributor toanything useful when it comes to
like content.
Speaker 1 (06:57):
I am looking at your Instagram now.
Oh my gosh, yeah it's going tohappen, but don't worry, because
most of the listeners of thispodcast though there are many
are still not subscribed to theYouTube channel and don't watch
the YouTube videos, so theywon't be able to see your
Instagram, which I am putting onscreen right now.
(07:19):
Oh gosh, go and subscribe tothe YouTube channel if you want
to see Tracy's Instagram.
There's me, there's me.
There you are, and I didn'tnotice that you didn't post for
the past year.
Speaker 2 (07:30):
No, yeah, yeah, that one right there with Emily, that
is I mean.
So I guest coach in her group.
I love guest coaching.
It's like being the auntie ofsomeone's group course.
It's my favorite thing, andthat was, I think, the first or
the second time I was in hergroup, so that was a good two
years ago.
Speaker 1 (07:48):
So you were yeah at least Because Emily Regan
specializes in yes, yes.
So I come in and I talk to themabout sales.
Speaker 2 (07:58):
Gotcha, okay, yeah, because yeah, yeah, cause I
talked to people who don't likebeing in the spotlight.
How are they supposed to doselling?
Because a lot of people think,oh gosh, how am I supposed to
bring people into my world if Idon't like saying, hey, I'm over
here, come into my world?
And since that's what I live,I'm not someone who likes to say
(08:19):
, hey, come over here.
Yet I have clients, I havethings that I then that's you
know what I get to like teachpeople and show people by doing
yeah wow, can we do like thenext expert guest expert episode
on that sure, yeah, whateveryou want well, I mean that
that's the very intriguing topichow to attract sales, how to
(08:42):
make sales without being likehey, hey, hey, buy my stuff, buy
my stuff, Like I don't know.
Speaker 1 (08:46):
pick, pick your favorite bro marketer that
everyone loves.
Speaker 2 (08:49):
For example, yes, yeah, and I use a lot of
examples I normally don't name,but I do, you know I very much
talk about.
I mean, you do you?
I talk about that contrast,right, it's like how are we able
to do these things in ourbusiness that we know we need to
do in order to actually have abusiness, right?
(09:11):
That whole idea of businessversus hobby, and how do we take
it from, like, passion toprofit?
Right, it's like, how do we dothese things without emulating
the stuff that we don't want?
How are we able to be likeintentional and purposeful, to
not accidentally copy and pasteall of that, that shtick and all
that that we don't want tobring in there, and that's
(09:32):
that's that world, that that Ilive in and that I kind of geek
out on, yeah, Okay, all right.
Speaker 1 (09:38):
So tell me about that world, because it's not well.
I don't think I ever haveinterviewed somebody with an
approach like yours to salesthat I'm hearing about.
So, like, where did thatoriginate from that?
You are not like, hey, it's me,I'm here, I can help you.
And like we were talking aboutbefore we hit record on the
(10:02):
before we hit record episodethat, like you hide your
metadata and all this, yeah, andit really it does come from,
like my own lived experience.
Speaker 2 (10:13):
It comes from this idea.
So I am a corporate dropout.
I am someone who was like youknow what I'm done, I've done
this, I have reached theselevels that I was supposed to.
I didn't like it, and somethingthat I kept seeing over and
over again were these littleplaces where even these huge
businesses just kind of keptfumbling over themselves.
(10:35):
And as I was doing this work, Ieven transitioned
quasi-transitioned out ofcorporate into consulting and I
was a consultant for over adecade.
And at one time when I was aconsultant, I was what's called
a turnaround consultant, whichmeant I went into other people's
businesses and I either fixedthem or I got them ready to sell
(10:56):
.
Oh so, yeah, so I'm.
What was that?
Speaker 1 (11:01):
What kind of businesses?
Speaker 2 (11:03):
Various.
So sometimes they wereservice-based, sometimes they
were product-based, anywherefrom medium to large.
Sometimes it was just me, othertimes it was a team, depending
on the complexity of what wewere dealing with, and I enjoyed
it.
But again, I noticed thesetrends.
So I noticed these trends fromwhen I was in these massive
corporations, of just being aregular plebeian, just kind of
(11:26):
hanging out in this corporateworld and advancing with titles
and all that kind of stuff intothis.
Consultancy and findingpatterns is just it's a natural
thing of mine.
I love reading mysteries anddoing puzzles.
I'm one of those people.
So, I started kind of puttingthese things together, so I
(11:57):
started kind of putting thesethings together and aside from
that, I also do a lot ofnonprofit work and I was on
boards and the person I was withhe was also on boards and you
kind of have to do thesenetworking go and enjoys it and
talks to the people and getsreally energized.
I'm the one who stands there inthe corner drinking my bourbon,
watching everybody yeah, that'sme.
So, if you come over and talk tome, we will have a fantastic
time, but we will go deep right.
(12:18):
We will have like a thoroughconversation about something and
there usually ends up beingkind of like a handful of people
that hang around me, but Idon't like hummingbird around to
lots of groups.
Yeah, so that that's just apersonality trait that you can
actively see in the wild right,that you can watch how, how
people work with all thesethings.
(12:39):
But as I was doing these and aswe were like going to weddings
and doing all these kinds offunctions where people were in
the same kind of social element,I again started seeing patterns
and that had me start askingquestions and I would ask people
what jobs did they do?
What were they doing currently?
And then, where did they start?
And the people that had thesekind of who are you?
(13:03):
What can you do for me?
Okay, you can't answer this,thanks, I'm moving on kind of
attitudes.
Yeah, they tended to have verysimilar early jobs and that
tended to be in a businessdevelopment which is just a
corporate word for sales, and sothat had me thinking back to my
corporate experience and it hadme thinking back to what cause
(13:25):
I was still in consulting at thetime and I started to see how
these businesses were treatingthese people and for the most
part, they're getting peoplefresh out of business school who
are really excited.
You know, they're like this ismy, this is my grownup job.
I've been doing interns maybemaybe not, you know but I've
been doing like all these thesefancy internships and then now
here I am going and working atthese at these businesses and
(13:45):
they don't really understandthat business development is
just another name for sales andthey're excited at all these
things and they're basicallytreated like a number.
It's like if you don't perform,if you don't get these other
people that you have zeroconnection with to do exactly
what I want you to do for me,then I'm going to get rid of you
and get somebody else.
Speaker 1 (14:07):
That is an unfortunate place to be.
Speaker 2 (14:10):
Exactly Right.
But what that also does is thatdevelops this, the sense,
because this is again afoundational learning point for
people.
This is this that, like intoadulthood and these tend to be
people that are 18 to 25 thatare in these roles, and so now,
then they have to go and adultsomewhere else, right?
(14:32):
So whether they move on toanother department, or whether
they keep growing and developingin this, this is that, oh, this
is how it's supposed to be.
If I'm to be successful, I needto emulate this, and it's like
no, you don't, and it doesn'tneed to keep being this way, and
those are the kinds of thingsthat make me mad, because I
(14:53):
started to see these same humansdo these same patterns.
They would treat the white staffcertain ways.
They would teach the peoplethat they would meet at a
wedding reception, at anetworking event.
These certain ways you ways youknow, and and a lot of times,
when you would meet them, say,20 years later, they would start
to kind of notice how they didthese things wrong, you know, or
it would kind of bite them inthe butt at this point, yeah,
(15:15):
but it's like, let, I mean, itwas learned behavior.
They didn't start out this way,they adapted to it in order to
survive, right?
So that is a cultural problemwithin these corporations.
That is them.
Yeah, yeah, you know, and thatthat is very, very it's, it's
just dirty, it's just wrong, andso it's like what can I do
(15:36):
about it?
Speaker 1 (15:38):
Well, I can call it out.
Speaker 2 (15:39):
I can teach them.
Speaker 1 (15:40):
Yeah.
Speaker 2 (15:42):
Yeah, and it's like, okay, if I can do something
about it, then I'm going to dosomething about it, and I will
pause at this point because I'vebeen talking a lot.
Speaker 1 (15:53):
I'm pretty random so, like my curiosity wants to know
what made you quit corporate.
Speaker 2 (16:00):
Yes, yeah, I mean, at that point I just kind of had
enough, you know, and I was Iwas working with with a business
that I was seeing these peopleat top level come in and
absolutely just rail on thesepeople that were entry level,
(16:47):
no-transcript, kind of fancychanges, you know, the big
number changes that they want,yeah, but on, but on that deeper
level, I'm actually doing thisfoundational change.
Then that's what I'm going toteach, and at this point, this
was 2019.
Speaker 1 (17:09):
And aside from traveling and then COVID
happened.
Speaker 2 (17:13):
Exactly, I was an accidental early adopter because
I was traveling I would leaveon a Sunday and come home on a
Friday and I was like I bet Icould do a lot of this same kind
of teaching of Friday.
And I was like I bet I could doa lot of this same kind of
teaching but in a recordedformat, and then that would also
give multiple price points,right, so I could make more
impact and, you know, reach morepeople.
(17:34):
I could offer a differentaffordability for different
levels of businesses so I couldphysically be there or they
could do like a digital version,etc.
Etc.
Speaker 1 (17:43):
Right, help me connect the dots, because you
were so.
One thing you were travelingweekly for a whole week to a
business to help that businessincrease just sales or any kind
of metric.
Speaker 2 (17:59):
So I would work in finance.
I would work on you know themoney like the finance
accounting, like the money sidein finance.
I would work on you know themoney like the finance
accounting, like the money sidein operations, which is what I
did my the concentration of myMBA was in operations and
strategy and then we would alsowork like on that front facing
side of the business.
So it was the backend, it wasthe front facing, it was all
around Wow, whenever it wasconsulting, it was in in every
(18:23):
single part of the business.
Speaker 1 (18:25):
So you're invited.
Management is inviting you inas the third party consultant.
Does that make you the badperson Sometimes.
Speaker 2 (18:34):
Sometimes, yeah, yeah , yeah Sometimes, which is also
why I enjoyed being the one whowas sent, because sometimes the
one who is being sent is a bad,bad person.
Speaker 1 (18:48):
You know, my best friend in college was an auditor
for one of the big fouraccounting firms and he felt
like a bad person when he wouldhave to go by himself or with
his team, depending on the sizeof the business they're auditing
exactly and do all that sort ofstuff.
So you, in that context, youwere helping businesses
transform in various differentareas.
(19:09):
Yes, I really am looking atyour Instagram account inside.
I'm chuckling because Iremember I asked you what an H
so it says offer and sales coachfor HSP and I asked you and I
totally forgot what is an HSPFirst question.
Second question is how did yougo from impeccable timing
(19:31):
quitting corporate and thenbecoming a forced early adopter
to this to being an offer andsales coach for HSPs, introverts
and rebels?
Speaker 2 (19:41):
Yes, this is the power of frustration, right,
okay.
And rebels yes, this is thepower of frustration, right,
okay.
So HSP is highly sensitiveperson, the, and if you think
about it, this is, I think abouteverything in terms of layers.
So some people I identify asintrovert, extrovert.
That is how you actually regainenergy.
Are you someone who getsenergized by being around people
(20:01):
or by being, you know, with noone?
And then that full spectrum inbetween, yeah, then on top of
that, you can have differentvariations of insecurity,
different variations of shyness,and, and then, on top of that,
you have different variations ofneurodivergent, which is
everything from genius to highlysensitive, to ADHD, to autism,
(20:22):
like everything in between that,that is, anything that is
technically outside of the rangeof norm is neurodivergent, yeah
, Thanks for educating me,because I keep seeing that word
and I'm like I need tounderstand what this is.
Yeah, and this is norm, not inlike the colloquial norm.
This is norm in terms ofscientific, medical version of
(20:44):
norm, right?
You know, like if a doctor wereto give a test, there's certain
parameters that they're lookingfor right Versus if, like, a kid
is calling someone normal ornot normal, yeah, that has like
different connotations.
So for HSP, these are peoplewho get overstimulated quickly,
so everything can be a bit much,whether's light, sounds,
(21:04):
textures like those kind of likefive senses, and so the world
kind of seems a bit much, it's abit more than it than it can be
for other people.
So you need different levels oflike, different ways to kind of
of find that places ofstillness, find those things.
So if you have someone who isalready introverted and then has
(21:26):
, like you know, their ownpersonal levels of insecurity
and also have a have a range ofneurodivergence on top of it,
it's like, oh my God, what am Igoing to do today?
I don't know.
Speaker 1 (21:35):
I'm just going to stay in bed.
Speaker 2 (21:37):
I never want to do anything you know to tomorrow,
I'm going to take on the world.
I've got these fantastic plans.
Here we go, yeah.
So a lot of times, a lot oftimes, you find yourself in the
world of entrepreneurshipbecause you have been that kind
of power and you found where youdidn't really.
You didn't really fit or therewas a.
(21:58):
There was a little too muchconflict if you did try to fit
into like a box of, like acorporate.
Speaker 1 (22:03):
Okay, was this you?
Speaker 2 (22:05):
Yeah, yeah, not, not.
This wasn't something that Iknow, that I noticed until later
.
This was this was more of likea hindsight revelation but
absolutely, yes, I mean I, I didmy part, I, you know, I, I have
four degrees.
I made my way through corporate, I did my consulting, I did all
this and that, right, I tickedthe boxes.
But I also was like, yeah, Ijust don't care, I just I don't,
(22:27):
I don't like it.
You know, it's like I don't.
I never wanted a normal life,you know.
Speaker 1 (22:32):
I guess we're not leading a normal life now.
But geez, four degrees which.
Speaker 2 (22:37):
Which four Well one of them was an accident, but it
was in international marketing.
Speaker 1 (22:43):
I accidentally went to college for several years and
came out with a degreeInternational marketing.
Speaker 2 (22:48):
That is not an accidental degree, that's no, no
, no, that one wasn't that one.
So, yeah, I God.
I'm so glad that this is theinformal version, because this
is like such a tangent and Ifeel like I'm monologuing.
I'm sorry.
Speaker 1 (23:00):
I am doing all tangents.
You can feel free to cut in andput me.
Speaker 2 (23:05):
put me in the hot seat if you want, but if you
can't manage it right, Patterns,patterns, patterns, but then I
decided to do more like businessstuff and finding ways to make
money and enjoying like thatside of stuff.
(23:25):
So yeah yeah.
So international marketing, andfrom that I actually I didn't
want to ever feel like I got acar loan or a mortgage or
wouldn't understand myretirement plans.
So I really wanted to learnfinance.
I wanted to understand whatthese contracts were that were
being put in front of me and allthat kind of stuff.
(23:46):
So I very intentionally took alot of classes that were finance
related and my advisor was likewell, you know, you take this
many more and you got a degreein it.
Oh, okay, so I did corporatefinance and then it was like
well, you know, if you actuallytake two more, then you'll have
one in accounting.
So accounting was theaccidental one, because ledgers
(24:06):
and spreadsheets are not fun forme.
I enjoy finance because financetakes all that information and
makes decisions from it.
Accounting is more likeaccumulating all that
information.
Yeah, so I would rather takeall that information and do
something with it than be theone who, like, acquires all that
information.
So that one, I would say, isthe accidental one.
(24:27):
And then, like a good girl, Iwent and got my MBA.
Because you should.
You know, if you're dreadingthe corporate world, then you
should.
And that was when I discoveredthe strategy that puts
everything together andoperations, and I was like, oh,
this is the part I've beenmissing.
And that was the concentrationthat I did, like the extra
classes that I took, yeah, andthat was where I really geeked
(24:49):
out.
And if you know your marketing,you know your operations, you
know your finances, bam, thereyou go, you've got the core of
every single business rightthere.
I guess, so, and I guess I'mnot counting right, I counted
five.
Did you say sociology?
Speaker 1 (25:08):
Oh, I didn't finish, that was where I started.
Speaker 2 (25:09):
I didn't actually like that was just what.
Speaker 1 (25:11):
You know what got me into school.
Speaker 2 (25:12):
Yes, gotcha, yes, yeah.
So yeah, started in thosetracks for political science and
sociology, yeah, you wantanother?
Tangent, I still didn't answeryour second question, your first
one was HSP.
Then the other one was how didI end up with the entrepreneur
side?
But it's your choice, dealer'schoice.
It's your show.
Speaker 1 (25:31):
Second question.
Second question how did you endup in the entrepreneur side?
How did you end up in theentrepreneur side.
Speaker 2 (25:35):
Okay, so, as I was building the course for the
corporate stuff and you know,and I still live to travel, so I
was still planning on traveling, but I was just planning on
doing this digital stuff.
You know, we all kind of talk,right, and everybody's like oh,
what's your course about?
Oh, what are you doing?
Oh, this and that you know, andI was sharing what I was making
(25:56):
and people were like thissounds amazing, why don't you
make a version for us?
I was like, why would I?
You don't need it, but you knowit's your own business.
You don't have to deal with anyof this crap.
Like you don't have a board ofadvisors or 200 years of history
telling you what you have to do.
Yeah, and then I started seeingit was as you brought up the
(26:24):
real marketing messages and allthese kinds of things and I was
like, oh my God, like you arebasically being told to take all
this stuff that everybody hatesabout the corporate world and
put it into your online businessand you don't have to do that.
So, okay, if all, right, fine,I will make a version for you.
And that is how I did it.
Speaker 1 (26:36):
Okay, and that's why I did it and you chose to focus
on offer and sales.
Speaker 2 (26:43):
Yes, that's the secret recipe Because, as you
said at the top of this, peopleare always coming to you and
saying I need to make more salesand I don't know how to do it.
I don't know how to do it.
The big secret is that thebetter you know your offer, the
easier it is to sell it.
Speaker 1 (26:59):
Thank you.
The better the offer, theeasier it is to sell the offer.
Speaker 2 (27:04):
The better you know your offer, the easier it is to
sell it, and that's why they gohand in hand, right?
But for the sake of marketing,for the sake of that glitz, if
I'm like I'm an offer coach,people are like, oh, I know how
to make an offer, oh, I lovemine.
Or oh, I already bought this.
But you're like, well, let mehelp you actually make money.
Oh, okay, yeah, I need to dothat.
Okay, well, guess what?
(27:25):
Sunshine, it's the same thingGreat.
Speaker 1 (27:28):
I'll take this moment to like call out not anybody in
specific, but that happenssometimes as ads managers,
managers, we can get thrownunder the bus because we can't
just take our ads toolkit, ifyou will, and make an offer sell
when it's like the mostimportant thing is the quality
of the offer not how you wrap itup.
Speaker 2 (27:53):
So, right, intriguing it is.
Yeah, it is, and it was thesame thing Like I spent two
years learning copywriting,right.
So I was like if I'm going toteach sales in an online space,
I need to know how it's done.
So this is me, you know, doingmy little geek out, deep dive
stuff, not saying everybody inthe world has to do that.
It's just how I do it and it's,you know, that classic saying,
or now classic saying of youknow good copy will never sell a
bad offer, right?
(28:14):
Not saying people out theredon't do it.
But that's how you end up makingpeople mad.
That's how you end up getting abad reputation.
That's how you end up gettingtons of people, you know,
calling you out or asking forrefunds.
Or you know having all of thisstuff out there because it's
like you can glitz it up all daylong.
You know you can do everysingle ad trick out there to
(28:34):
make stuff buy it.
And then people are like whatis this?
Right?
That that's what makes thatthat bamboozled, that swindled,
bait and switch sort of feelings, yeah.
Speaker 1 (28:43):
We want to stay as far away from that as possible.
Speaker 2 (28:47):
Exactly, exactly Right and that.
And that's whenever it's likeno, but I tried to create this
because I loved something,because I wanted to bring
something of myself.
I wasn't trying to do somethinggross, I wanted to actually
come at this with integrity.
What happened and that's what Ido with the clients, with the
people that I come in and guestcoach with, with all these kinds
(29:07):
of pieces it's like they canaccidentally end up in this
space and they're like wait,what happened?
It's like that's okay, let'sjust go back and let's figure
this out, right, and let's seewhere you copy and pasted these
things into your business fromother places.
Yeah, because we all getemotionally, you know, tied up
in this and we're like, oh, Idon't trust myself, or I'm not
(29:30):
sure what to do, or I'm soscared.
So this expert that I justbought this thing from told me I
had to do it this way.
So, even if I don't want to,I'm going to.
So let me just do it.
And then we end up with theseresults and we're like wait,
what?
Even if it did make us a bunchof money, we still feel very
disconnected from it.
Or, of course, when it doesn'twork, we're like wait, why
didn't this work?
(29:51):
All these kind of variations ofresults happen, and it all came
back to not using those piecesthat actually worked for us and
that we understood and thatmatched what it was we were
wanting to create.
Speaker 1 (30:03):
Well said, that is the end of this episode, because
we are going to come right backand continue this conversation,
which is clearly you providedthe perfect segue into the next
episode.
So, listener, if you want to seeabout how to attract people to
you and we're not talking likewoo woo, we're talking actually
bring in sales and not be theperson who's like it's me, come
(30:26):
bye and then continuation ofwhat we just started talking
about, what Tracy justintroduced here.
Then stay tuned for the nextepisode.
It'll come out on Wednesday,it's just one day away, and as
far as you and me, we're justgoing to hop out of this studio
and hop into the next studio.
Sound good.
Speaker 2 (30:46):
Yeah, that works.
Speaker 1 (30:47):
Cool.
Well, I've linked up yourinformation in the show notes
below, so you, the listener, ifyou want to find out more about
Tracy or see her Instagramaccount, then you can head down
there.
Speaker 2 (31:02):
It really is me in the DMs, though that counts
right.
It really is me in the DMs thatdoes count.
Speaker 1 (31:07):
It's only me in my DMs too.
Sometimes I wish I had somebodyelse, but it is just me.
It's not my EA, it's notMinichat, so it's just you too.
Speaker 2 (31:15):
Yeah, it is.
Speaker 1 (31:17):
Cool.
Well, until the next time whenyou hear from me or see from me,
be blessed and goodbye.
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