All Episodes

May 7, 2024 27 mins

Send us a text

Attention artists and entrepreneurs!

Are you tired of struggling to stabilize your income?

 Join host Kay on this episode of The Artist's Guide to Business as she shares valuable insights and strategies to boost your sales and generate consistent income streams. Learn how to plan targeted promotions, utilize email campaigns, and engage with past clients to maximize your revenue. Discover the secrets of teasing upcoming work and setting specific release dates to create buzz and increase sales.

Plus, find out how email segmentation, pre-launch promotions, and offering exclusive content to subscribers can help you achieve financial stability. Don't miss out on this episode and take your artistic or entrepreneurial career to the next level!

 

What you will learn:

  1. Opportunities for income stabilization through sharing behind-the-scenes work
  2. The reality of passive income and the importance of high impact income 
  3. How to set up promotions to motivate your core collectors and grow your revenue

 

 

[00:00:00] Stabilize income with seasonal promotions. [00:02:44] Seasonal promotions for pet portrait commissions. [00:05:29] Create promotional sequences for consistent sales. [00:08:38] Pre-launch strategy: build hype, tease, sell. [00:11:28] Annual email launch, promote, sell out. [00:14:25] Plain air lessons bring in money. No time for commissions in summer. Email list helps stabilize income. Reengage past customers for easier sales. Email segmentation for targeted promotions. [00:17:40] Slow months require stable income sources. [00:20:04] Sell murals, prints, classes, newsletters. Stabilize income. [00:21:59] Artist earns income through subscription model. [00:24:29] Email is key for outreach success.

Did you value this episode?

Please Help us reach more artists like you by leaving a review!


Mark as Played

Advertise With Us

Popular Podcasts

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Intentionally Disturbing

Intentionally Disturbing

Join me on this podcast as I navigate the murky waters of human behavior, current events, and personal anecdotes through in-depth interviews with incredible people—all served with a generous helping of sarcasm and satire. After years as a forensic and clinical psychologist, I offer a unique interview style and a low tolerance for bullshit, quickly steering conversations toward depth and darkness. I honor the seriousness while also appreciating wit. I’m your guide through the twisted labyrinth of the human psyche, armed with dark humor and biting wit.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.