From Solo to Agency and Back Again with Jules Taggart

To keep the conversation going about Exits and Evolutions, we have our first guest of this series: Jules Taggart.

She’s gone from being a solo business owner to an agency owner and is back to being solo again. 

In this episode, Jules, a fractional CMO and the founder of Wayward Kind, shares how she built an agency and transitioned back to a solo business. 

Topics discussed in this episode include:

• The financial and mental health challenges of agency ownership, the importance of considering profitability, and the impact on your team.

• Hiring the right people is crucial for an agency's success, and it is important to assess the profitability of each client engagement.

• How she intentionally built her agency and made hiring decisions as she tripled the size of her team. 

• What happened when Jules decided to shut down her agency and what she considered as part of the decision-making process.

• How she told her team and clients, and how everyone received it.

• The interesting ways her role changed when she moved from agency owner to fractional CMO. 

• Our thoughts on whether you should hire someone to do sales for your agency and the different types of sales approaches. 

• The critical importance of a personal brand and your client's relationships as you navigate major changes in your business. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

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