Mindful Marketing: Andréa Jones Shares Her Social Media Evolution

Do you ever feel like keeping up with social media is impossible? Or maybe you don’t even care to try in the first place?

With social media constantly evolving, and as a business owner, it can be hard to gauge what actually matters and how much time and effort you “should” be throwing behind it. 

In this episode, Andréa Jones, a mindful marketing strategist, discusses her evolving approach to social media and her desire to have deeper conversations about its impact. 

Topics discussed in this episode include:

• The importance of aligning your work with your values for long-term satisfaction and fulfillment. 

• Setting boundaries and privacy in the digital age, including what Andréa shares and doesn’t share.

• How Andréa’s business and viewpoint have been evolving, and why she made a point of sharing them publicly as she thought them through. 

• Her focus is on conversations and conceptual topics over tactical strategies as part of social media. 

• Andréa’s transition from a solo business to an agency and why having a team was essential when managing social media. 

• The social media landscape is evolving in specific ways, and content creation is no longer the sole focus. 

• Why is evolving and adapting your approach to social media crucial, and why is there no one-size-fits-all solution?

• Why transparency and authenticity are key in building trust with your audience and standing out in a crowded online space.

• What’s in Andréa’s future vision as a facilitator and shining a light on other experts.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

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