Let’s be honest - marketing your practice without knowing who you’re talking to is like throwing spaghetti at a wall and hoping for the best. (And let’s face it, that’s just a waste of perfectly good pasta.)
What if you could craft messaging that immediately makes your dream patients stop scrolling and say, “OMG, this is exactly what I need!”? 🙌
That’s exactly what we’re breaking down in today’s episode - how to pinpoint the ONE problem your patients desperately want solved and create messaging that makes them say YES to working with you. And nope, this isn’t about forcing yourself into a niche that doesn’t feel right. (Thank goodness!)
✨ Oh, and before we go any further - have you grabbed your free 12-Month Practice Growth Plan yet? If not, snag it here before you do anything else!
💡 A quick reframe about choosing your ‘niche’ (and what to focus on instead)
💡 The magic of solving just ONE problem - and how it instantly positions you as the expert.
💡 How to eavesdrop on your own practice (aka, listen for clues in patient convos) to craft messaging that actually resonates.
💡 Why solving an “easy win” problem first builds major trust & loyalty
💡 How to take patient feedback and turn it into messaging gold (seriously, this is next-level marketing magic!)
✨ Patients don’t want generalists - they want solutions. The faster you solve their problem, the faster you build trust.
✨ Quick wins = lifelong loyalty. Nail that first solution, and they’ll keep coming back for more.
✨ Ditch the doctor-speak. Use real language from real patients so they instantly feel like you get them.
🌟 Join Clinical Business Academy – Want business clarity, marketing confidence, and a practice that actually makes money? This is your next step.
📄 Grab Your Free 12-Month Practice Growth Plan – Your step-by-step roadmap for turning your practice into a thriving biz.
📚 Join the Clinical Mastery Facebook Group – Your go-to space for ideas, support, and celebration-worthy wins!
💌 Hop on My Email List – Get juicy practice growth tips, strategies, and insider secrets delivered straight to your inbox.
👉 Watch this episode here! Love this episode? Hit subscribe! You’ll never miss a dose of business brilliance again. And if this episode gave you an “aha” moment, do me a favor - leave a review! Seriously, it makes my day, and it helps more practitioners find the help they need!
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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