All Episodes

January 5, 2022 54 mins

Have you ever visited a website and felt like it knew you and what you were looking for? Or perhaps you visited a website where you felt overwhelmed with the vast number of choices. One thing is for sure, the customer experience is very different!

The difference between the two websites is that one utilizes AI e-commerce personalization while the other does not. As an e-commerce business owner, you want to make the customer experience as easy as possible and e-commerce personalization is one of the best ways to do that.

In this episode, Ramin Ramhormozi and Francis Pilon discuss the benefits of e-commerce personalization and simplify how it works. They also discuss the implications of using AI technology, its impact on customer privacy, and ethics. They also provide insight into how e-commerce merchants can utilize web and email personalization to make more money while customers have a better shopping experience. Francis also shares his top three tips for e-commerce business owners.

Topics Include:

  • Eco-friendly commerce
  • Leveraging feedback
  • Agency roles
  • Website personalization
  • Email personalization
  • Choice overload
  • E-commerce AI
  • AI & IT ethics
  • Adoption rate
  • Influence of traffic & product
  • Non-zero sum (NZS)
  • Dynamic content
  • Customer experience
  • And other topics...

Francis Pilon is the Head of Global Partnerships at LimeSpot, which is the leading provider of e-commerce personalization technology. Francis was the founder of both The Jibe and RISE, agencies that help online businesses succeed. Due to his extensive experience in the web and e-commerce industry, Francis has a wealth of knowledge and many insights into running a business online. He has also planted over one million trees in his lifetime!

Resources Mentioned:

LimeSpot.com

Francis' LinkedIn profile

Mindful Commerce

Klaviyo

Shopify

TED Talk with Sheena Iyengar

LimeSpot’s Ultimate Playbook for Upsells and Cross-Sells to Boost AOV

LimeSpot’s Ultimate Guide to Personalizing Buyer Experiences

Limited-Time Special Offer from LimeSpot for all Podcast Listeners: Merchants pay no base subscription fee for 3-months if they sign-up using this link. Offer ends February 28, 2022.

Mark as Played

Advertise With Us

Popular Podcasts

The Bright Side

The Bright Side

Start your day with The Bright Side, a new daily podcast from Hello Sunshine. Co-hosted by journalist, TV host, and podcaster, Danielle Robay and Emmy-nominated journalist, host, and producer, Simone Boyce, The Bright Side brings your daily dose of culture and inspiration – with the latest trends, celebrity interviews, and real conversations with women doing amazing things while navigating life’s transitions, big and small. The Bright Side is a talk show created to inspire, educate, and empower women as they tackle life each day and add joy to their morning routines. Join Danielle and Simone and the Hello Sunshine community every weekday for entertainment, culture, wellness, books, and more.

Ways To Win

Ways To Win

Winning is an everyday mindset, and the coaches are here to help. Hosts Craig Robinson and John Calipari use their on-court wisdom to solve your off-court problems. Hosted on Acast. See acast.com/privacy for more information.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2024 iHeartMedia, Inc.