All Episodes

October 25, 2022 55 mins

Gen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes. Gen also hosts the eCommerce marketing podcast Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues.

00:00 Intro
06:50 Entreprenurial journey, and Jungle Scout
11:10 What is zero-party data?
21:10 Why you don't need to discount your brand with popups
24:10 3 pillars Pre hook targets
26:15 what happens when a user starts a quiz but doesn't complete it?
27:20 Brands that are doing quizzes really well
31:30 how many questions should. you ask in a quiz? 
34:13 what shouldn't you ask in a quiz? 
35:20 merchants worried about adding quizzes to their site
37:30 what revenue should merchants expect from quizzes
39:00 how long to setup a quiz? 
42:40 which industries haven't adopted quizzes? 
44:30 what advice would you give someone new to ecommerce?
48:10 Rapid Fire Questions

Pre Hook:
Jungle Scout:
Quiz Example 1:
Quiz Example 2:
Content Inc: 
SKU Agency: 


Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen!

📅 Book Your Email & SMS Assessment Today! 📅

Mark as Played

Advertise With Us

Popular Podcasts

Dateline NBC
The Nikki Glaser Podcast

The Nikki Glaser Podcast

Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.


© 2024 iHeartMedia, Inc.