Welcome to episode 30! Join us for a fascinating live conversation with Zach Kamphuis from Commerce7, the industry-leading commerce platform that helps wineries increase profitability and customer engagement with DTC commerce. We’ll be discussing the challenges facing the wine industry and how Commerce7 is leading the way in streamlining e-commerce and creating more sales opportunities both online and in-person. We’ll hear from Zach as to why DTC commerce has become so important for wineries and how Commerce7 is providing the tools and resources to make it happen. There will also be a deep dive into how Commerce7 is helping wineries create unique customer experiences and the importance of bringing a human touch to the customer experience. Don’t miss out on a lively exchange about the future of the winery business and the future of direct-to-consumer commerce.
00:00 Intro
06:00 The american winery has an old people problem
08:06 Wine Clubs vs. Subscriptions
10:50 What platforms inspire Commerce7?
12:10 Best practices for winery DTC
14:03 How many wineries using Commerce7?
15:03 differences with international wineries
16:15 who's leading in winery growth in the US?
17:35 where's the growth in winery DTC?
19:10 email capture rate and how it affects online sales
21:15 Best way to grow your e-commerce sales
24:25 C7 most impactful new features
27:03 what does the winery industry look like in several years?
28:15 Where's US wine compliance going?
29:00 What marketing strategy should wineries focus on?
37:00 What would you focus on if you started your own winery?
41:00 Why data capture is so important in the tasting room
44:00 Rapid fire questions
Sources
https://commerce7.com/
https://skuagency.com/wine
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