All Episodes

February 28, 2023 61 mins

Are you interested in learning how wine consumers choose your tasting room over all others? Join us for an informative video podcast discussing this very topic!

We will explore the various stages and how different marketing channels intersect to impact the consumers’ decisions. We will guide you through the consumer journey from awareness to making a reservation. You’ll learn where wineries have the most control over the process, how not to get the veto vote, and most importantly how to keep them in your winery’s ecosystem to earn their loyalty after their visit. 

Tune in on Friday, February 24th when Carin Oliver, CEO of The DTC Sales Doctor will share key data on how consumers ultimately make tasting room decisions. She comes armed with data that will help you take actionable steps to improve your conversion rates and get more people who visit your website into your tasting room.


00:00 Intro
01:30 Tasting room fun fact
07:00 Winery Experiences Report
14:40 what influences consumers visiting wineries?
16:30 how do you think wineries are innovating? 
27:00 what wineries should focus on in 2023? 
33:00 great winery experiences
38:00 How much does product play a role in consumer winery decisions? 
39:30 How do tasting room fees play into consumer winery decisions? 
43:00 Private vs. Public tasting
44:57 How can wineries build long-lasting relationships? 
45:50 How to incentivize customers to capture email? 
49:05 Rapid Fire Questions

Resources - Report download


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