All Episodes

November 21, 2025 50 mins

EP333 - Jason Del Rey The Aisle

http://jasonandscot.com

Chapters

0:39 Welcome to the Json and Scott Show
2:23 The Amazon Book Debate
7:43 Inside Jason's Media Journey
10:50 Jason's New Venture
11:14 Launching The Aisle
19:25The Name Game
21:53 Blocking Bots on The Aisle
24:53 Sneak Peek of Upcoming Interviews
32:05 Is It a Bubble?
39:00 Exploring Conversational Commerce
46:10 Upcoming Event Insights
49:31 How to Subscribe to The Aisle
50:12 Closing Thoughts and Thanks
50:24 Predictions for AI Integration
54:02 Closing Thoughts on Industry Standards

Welcome back to the Jason and Scot Show, where we celebrate episode 333 with a truly special guest. Recorded on Thursday, November 19th, this episode features Jason Del Rey, a prominent e-commerce journalist and the author of the acclaimed book, *Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets*. Jason is launching a new paid newsleter about AI era of commerce "The Aisle." With a staggering combined history of over 30 years between Jason Goldberg, Scot Wingo, and Del Rey, this conversation dives deep into the evolving world of commerce and the exciting new venture that Del Rey is embarking upon.

Kicking off the episode, Jason G and Scot share their long history with Del Rey, discussing his illustrious career covering e-commerce for major publications like Inc. Magazine, Ad Age, and Fortune. They reminisce about Del Rey's past appearances on their show (episodes 67 and 183) and set the stage for his latest project, an independent media company called "The Aisle." Del Rey recounts his trajectory into the e-commerce world, starting from covering digital media companies at Ad Age to eventually becoming an Amazon expert while working under media icons Walt Mossberg and Kara Swisher at All Things D.

Del Rey reflects on his experiences as a journalist, highlighting his strong relationships with leading figures in the retail space, including interviews with Jeff Bezos, Doug McMillan, and Mark Lurie. He discusses the events he hosted—particularly the Code Commerce series—where he connected influential retail CEOs and tech leaders. As the conversation progresses, Jason G and Scot delve into Del Rey's motives for launching The Aisle, underscoring both personal and professional motivations. Del Rey candidly shares his views on mortality and the urgency to pursue one's passions, a perspective deepened by the early loss of family members and friends.

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