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July 4, 2017

What is Content Marketing?

First from Dictionary dot com:

a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Second, from Content Marketing Institute dot com:

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

In this episode, you will hear why I think Content Marketing can be a game changer for changing careers.

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