Cracking the Code to Business Growth: Embracing Community and Connection w/ Lloyed Lobo, #252

Have you ever heard these common myths about building connections and creating a sense of purpose in sales? 

Myth #1: Networking is just about exchanging business cards. Myth #2: Purpose is a fluffy concept that doesn't impact bottom-line results. Myth #3: Building strong connections is only for extroverts. In this episode, our guest Lloyed Lobo will debunk these myths and share the truth about how these strategies can accelerate sales success.

Lloyed Lobo, the accidental entrepreneur turned Wall Street Journal bestselling author, has a unique journey that has always revolved around the power of community. Growing up in Kuwait to Indian parents who faced educational barriers, Lloyed experienced the importance of connection and unity firsthand. Spending summers in the slums of Mumbai, he witnessed how communal activities like pumping water and sharing meals brought people together. Later, during the Gulf War, Lloyed saw how a shared purpose could unite even in the face of adversity. These experiences shaped his belief that great leaders should cascade purpose, not just goals, and that when people are united by a common purpose, they can move mountains. Lloyed's entrepreneurial spirit was ignited by these experiences, as he learned that entrepreneurship is not just about making money, but about taking an idea and executing it with extreme risk and uncertainty. Building communities became Lloyed's DNA, and it played a vital role in the success of his company, where he realized the true power of connection and the impact it has on mental well-being. His journey is a testament to the transformative power of building connections and creating a sense of purpose.

When people are united by a common purpose, they can move mountains. - Lloyed Lobo

My special guest is Lloyed Lobo

Lloyed Lobo is a renowned author, known for his Wall Street Journal bestseller, "From Grassroots to Greatness." Alongside his writing achievements, Lloyed is also the co-founder of Boast.AI and Traction, showcasing his entrepreneurial expertise. With a unique background that includes being a refugee of the Gulf War, Lloyed brings a fresh perspective to the table. Growing up in a community-driven environment, he witnessed firsthand the power of unity and purpose in overcoming challenges. This experience has shaped his belief in the importance of cascading purpose as a leader and the ability of a strong community to achieve exceptional results. Lloyed's extensive knowledge in community-led growth makes him a sought-after guest for discussions on building connections and driving sales success. Prepare to gain valuable insights from his wealth of experience and expertise in this episode of The Modern Selling Podcast.

In this episode, you will be able to:

• Accelerate sales growth by harnessing the power of community.

• Empower sales leaders to effectively cascade purpose and drive sales success.

• Create strong connections and a sense of purpose within your sales team for increased motivation and collaboration.

• Tap into community-driven approaches to fuel business growth and sales results.

• Discover the key to understanding and targeting your ideal customer profile (ICP) for sales success.

The key moments in this episode are:
00:00:08 - Introduction
00:02:26 - Background and Formative Experiences
00:06:48 - Entrepreneurship and Risk
00:08:36 - From Grassroots to Greatness
00:09:49 - The Power of Community
00:13:17 - The Four Stages of Idea Growth: Audience, Community, Movement, Religion
00:15:22 - The Importance of Human-to-Human Connection
00:16:50 - The Power of Community in Marketing
00:18:30 - Examples of Successful Community Building
00:20:08 - The Journey into Community Building
00:27:21 - Finding the Right Audience
00:28:14 - Understanding the Ideal Customer Profile (ICP)
00:29:30 - Platforms and Communities
00:30:55 - The Power of In-Person Connections
00:33:38 - Community Building Advice
00:40:46 - The Power of Positive Companionship
00:41:08 - The Influence of Founders
00:41:30 - The Importance of Communication
00:42:12 - The Fourth C: Consistency
00:43:54 - Underdog Stories and Entrepreneurship

Timestamped summary of this episode:

00:00:08 - Introduction
Mario Martinez Jr. introduces the podcast and the guest, Lloyd Lobo. They discuss the importance of energy and conne