Drive Better Results through Personalization in Sales with Jeffrey Gitomer, #251

Drive Better Results through Personalization in Sales

Jeffrey Gitomer, the charismatic King of Sales, challenges the notion that sales professionals should solely focus on selling by delving into the world of Taylor Swift's extraordinary success, igniting a lively football rivalry with the host, and introducing an AI tool, all while exploring the importance of personalization and emotional connection in driving sales.

Jeffrey, a renowned sales expert and best selling author, believes that the key to success in modern selling lies in understanding the past and building genuine relationships. In a conversation with Vengreso's CEO Mario Martinez Jr. on The Modern Selling Podcast, Gitomer emphasizes the importance of personalization in sales and the value of turning relationships into friendships.

He shares how he has made more sales after midnight than anyone else by focusing on being a value provider, not just a product pitcher. Gitomer challenges young salespeople to embrace the depth of personalization and move away from relying on shortcuts like AI. He encourages them to go back to their roots, tap into their family and business values, and invest time in truly understanding their customers' needs and desires. According to Gitomer, sales are made by engaging customers emotionally and proving their credibility socially. By customizing and personalizing their approach, salespeople can build trust and win more deals.

The past will predict the future every single time. Study what happened, and it'll tell you what's going to happen. - Jeffrey Gitomer

Jeffrey Gitomer is not your typical sales expert. With a charismatic personality and a no-nonsense approach, he has earned the title of the "King of Sales." As an international sales trainer, President of Buy Gitomer, keynote speaker, and bestselling author, Jeffrey has revolutionized the way sales professionals approach their craft. His most recent book, "Get Sh*t Done," is a testament to his belief in the power of productivity.

Jeffrey understands that success in sales is not just about closing deals, but about building genuine connections and providing value to customers. With a deep understanding of the history of sales and the importance of personalization, Jeffrey challenges salespeople to go beyond the convenience of technology and truly connect with their customers. His insights and strategies have proven to be game-changers for countless sales professionals, making him one of the most sought-after voices in the industry.

In this episode, you will be able to:

• Unlock the secrets to Taylor Swift's music and business success.

• Discover the power of personalization in sales and skyrocket your results.

• Master the art of building relationships and trust in the sales process.

• Understand cultural preferences to create winning sales strategies.

• Harness the potential of AI technology for revolutionary sales prospecting.

The key moments in this episode are:
00:00:08 - Introduction

00:01:35 - The Importance of Understanding Sales History

00:03:58 - Jeffrey Gitomer's Background and Recent Book

00:08:41 - The Use of AI in Sales

00:10:51 - Embracing AI and the Future of Sales

00:16:30 - The Importance of Customization

00:19:05 - The Role of Emotional Engagement in Sales

00:20:12 - Adding Personal Voice to AI Responses

00:22:26 - Leaving an Emotional Impact

00:24:26 - Challenging the Sales Process

00:32:09 - How to Help Customers

00:34:45 - Understanding Why People Buy

00:36:05 - Jeffrey's Dream Jobs

00:37:24 - Upselling and Emotional Connection

00:39:03 - Quality Forever and Customer Loyalty

00:46:47 - Taylor Swift's Influence in Music and Business

00:47:30 - Eagles Games and Footb