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April 9, 2025 21 mins

Everyone teaching social media growth is competing for attention . . . on social media. They're forced to share what performs best, not what works best. 


Read the full article here: https://www.theptdc.com/articles/how-to-grow-social-media-from-nothing-or-basically-nothing


Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce


Mentioned in this video: 


"Viralnomics: How to Get People to Want to Talk About You" https://amzn.to/4i1x0Dd


Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter


Who Am I?

Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. 


Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe


Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds


Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen


Follow me on social media:

Instagram: https://www.instagram.com/itscoachgoodman/

X: https://x.com/itscoachgoodman

LinkedIn: https://www.linkedin.com/in/jon-goodman/


Timestamps

0:00 Growing my social media platforms

2:00 The Social Media Advice Paradox

3:03 Master the Four Stages of Social Media Growth

4:01 The Sea Lion Strategy

5:02 Don't Create a Community—Join One Already in Progress

6:00 The Sea Lion Method: Step by Step

6:34 The 15-Paperclip System That Built My Community

8:04 What's Working Right Now: Real Success Stories

8:41 My Current Approach: The Hidden Work

9:33 Connect More, Create Less

9:54 Five Connection Strategies That Outperform Content

15:15 The Psychology of Sharing

16:30 The Three Types of Content That Drive Growth

18:45 Final Practical Tips for Sustained Growth

19:21 Choose Your Path: Engagement or Sales

20:42 The Timeless Social Media Strategy

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