In this episode of the PR Maven podcast, host Nancy Marshall welcomes guest Koty Potts, the digital manager at ER Marketing, to discuss how to amplify brand reach using traditional and digital networking methods. Koty shares his journey from an SEO specialist to a digital manager, stressing the benefit of combining SEO expertise with web development skills. He elaborates on his strategy of optimizing blog posts and regularly updating old content to improve search rankings. Koty believes that reusing and updating existing blog content is cost-effective and leads to better SEO outcomes compared to publishing new blog posts. He emphasizes the significance of understanding and responding to audience needs and competitive content to stay ahead and even recommends a few resources for anyone seeking to dive deeper into SEO and content marketing.
00:02 Introduction to the PR Maven Podcast
01:44 Introducing Guest Speaker: Koty Potts
01:56 Koty Potts: Journey in Digital Marketing
02:58 Optimizing Blog Posts for Search: A Deep Dive
03:20 The Power of Blogging and SEO
06:48 The Impact of SEO on Business Growth
09:45 The Art of Blog Post Optimization
15:21 The Importance of Regular Content Updates
15:32 The Role of Public Relations in Content Marketing
17:50 The Value of Consistent Blogging
27:08 The Impact of Backlinks on SEO
33:54 Conclusion and Contact Information
Mentioned
View screenshare (10:25)
“They Ask, You Answer” by Marcus Sheridan
“Building Better Brands” by Elton Mayfield
“Evergreen Affiliate Marketing” by Nate McCallister
About Koty
Koty Potts, Digital Manager at ER Marketing, initially joined as an SEO specialist and swiftly expanded his role into web development. With a keen eye for SEO, web development, and a strategic focus on reporting and analytics, Koty wears many hats in his current position.
Beyond his 9-to-5, Koty is a freelance filmmaker, photographer, and musician — a lifelong creator. His creative background aligns seamlessly with his digital expertise, making him a versatile professional.
Koty's standout trait is his insatiable curiosity. He thrives on learning, ensuring he masters any challenge. With a commitment to continuous growth, Koty is a valuable force in the dynamic landscape of digital marketing.
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