In this episode of The PR Maven® Podcast, host Nancy Marshall speaks with Stephen Church from Copywriter Pro, covering a wide array of topics from Stephen's background in psycholinguistics and his journey from teaching English globally to entering the family retail business and eventually founding Copywriter Pro. They delve into the significance of Freelance Writers Appreciation Week, Stephen's deep dive into SEO and commercial copywriting and their collaboration on the PR for the commemorative china for Prince William and Kate's royal wedding. The conversation navigates through Stephen's perspectives on the British Monarchy, the evolution of SEO, and the nuanced challenges of copywriting. Stephen emphasizes the importance of clarity, conciseness and compelling content, highlighting the indispensable role of understanding and communicating the benefits of products or services. They also explore the potential impacts and utilities of AI in copywriting, stressing the need for authenticity and human touch in creating engaging and effective copy. The discussion concludes with Stephen's recommendations for aspiring writers and a reminder of the essence of continual learning through reading.
00:00 Welcome to The PR Maven® Podcast with Stephen Church
00:51 Stephen Church: A Journey from Language Lover to Copywriting Pro
02:16 The Royal Wedding China: A PR Success Story
05:41 Stephen's Take on the Royal Family and The Crown
11:26 Diving into the World of Copywriting with Copywriter Pro
13:28 The Art and Challenges of SEO and Copywriting
21:44 The Power of Copywriting: Insights from Maya Angelou
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