Not all social media platforms are created equal, especially when it comes to marketing your VA services.
Choosing the right platform isn’t just about where you like to spend time—it’s about where your ideal clients are spending their time.
If you’re putting all your effort into a platform where your audience isn’t active, you’re working harder than you need to.
Before we get into specifics, consider these key questions:
-
Who is your ideal client?
-
Where do they hang out online?
-
What type of content are you comfortable creating consistently?
Your answers to these questions will help determine which platform makes the most sense for you.
The best social media platform for your VA business isn’t a one-size-fits-all answer—it’s the one where your ideal clients are most active and where you can show up consistently.
Focus on cultivating relationships, not on promoting your VA business.
So, I challenge you this week to do a little research. Look at where your past or ideal clients are spending their time online, and decide which platform you want to focus on moving forward.
When you focus on the relationships you are going to go much farther, much faster. It’s about the people. You don’t need hundreds of connections to get one client, or 10 clients. You need just enough. Think quality over quantity, every time when marketing your VA business.
I’d love to hear your thoughts! Which platform has worked best for you? Connect with me on Threads or Instagram, or drop a comment in our Facebook VA community: The Virtual Assistant Lounge
And if you’re looking for more personalized guidance on growing your VA business, be sure to check out The VIrtual Circle. We are currently on winter hiatus but we pick up the group again in March and I’d love to have you join us.
It’s the only reason I do this, folks, is to help you become a ridiculously good virtual assistant.
I’ll see you next week!
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Ridiculous History
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.