B.S.ers Are SOL in Copywriter Jeff Putnam's World

Professional Sales Tips you'll learn today on The Sales Podcast ...

• Listen to Jeff Putnam’s first interview on The Sales Podcast, episode 510, back on June 23, 2021, and see the change he’s made

• Deep down, he always wanted to be a writer

• He did a project as a kid on Ernest Hemingway and saw a picture of him smoking a cigar and hunting a shark with a machine gun that lit a fire

• In December 2018, he got the idea for Rugged Legacy and launched it in early 2019

• He didn’t want to work for anyone else

• He had to learn copywriting so his business wouldn’t die

• Then, he started teaching people how to do it

• Wrote two books, and he reads all the time

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• Working on a novel and is about 1/3rd complete

• Most people suck at writing so they pay him to write

• Now 99% of his income comes from writing for others

• He focused on Twitter rather than building a “personal brand”

• He got so busy with work that he didn’t have the time or interest in building a brand

• He no longer promotes himself online

• People know who he is

• He has a great network now

• He has some coaching clients

• He wakes up at five am, takes his huskie for a walk, gets some coffee, reads for four hours, then starts his day writing for clients

• Vince Flynn/Mitch Rapp series

• Jack Reacher series by Lee Child

• Loves Musashi by Eiji Yoshikawa

• Will reference a business book but doesn’t sit and read them

• Does not like the appeal of the “digital nomad” lifestyle

• He doesn’t want to live out of seven suitcases

• He spent nearly five years hustling and grinding and pe