Professional Sales Tips you'll learn today on The Sales Podcast ...
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Former professional basketball player
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Zig when others zag, which means sending personalized outreach
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Do what doesn’t scale
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“What is my competition not willing do that I will?”
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He’s been making content since 2005
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He has a process for researching ideal prospects
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Send link to assistant to research
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Assistant finds pertinent information and adds it to the CRM
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He then makes the video intro
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He’ll make 5-6 each day
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Do enough that you can handle the replies
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Related episodes and posts
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Start Your Free 12 Weeks To Peak™
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He was always a salesperson at heart but didn’t really realize it
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He has a business degree and responded to a bulletin board post “make money”
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It was an MLM and after a couple of meetings he learned how to disrupt the negative assumptions about making money, which his college professors never mentioned
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He got into personal development
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He started selling training products to basketball players who found him on YouTube
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He only played one year of high school basketball then D3 basketball and made it to the pros, so people started finding him online for his mindset content
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It took a while for him to realize that not everyone thought like he did
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He stopped playing ball in 2015 and wanted to get into the professional speaking business
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He applied to some TED talks and got accepted
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Then he started writing books
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Build your own audience and master DTC, direct-to-consumer
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His mom was an educator who got her college degree when he was in college
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He was not “found” by the pros
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When he graduated college in 2004 he worked at Foot Locker store then Bally Total Fitness
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He went to an exposure camp for basketball players: you pay to play for two days with 200 other players
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Then he cold-called basketball agents, which was a flip in the script
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He called about 60 agents and reached 20 and sent them a VHS tape that he recorded and one agent said he’d represent him in late 2005 and got him a job in Lithuania
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He was blogging and sharing his videos on YouTube
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