Glenn Twiddle 2 on The Sales Podcast

Professional Sales Tips you'll learn today on The Sales Podcast ...

• Glenn has created a nice 7-figure business as a real estate investor, speaker, and event planner

• How wrestling and UFC and Brazilian Jiu-Jitsu can help you grow your sales

• How Georges St-Pierre can help you grow your sales

• Glenn was known as a great copywriter back in the day

• The power of negative preparation

• Prepare for the worst, hope for the best

---

Related episodes and posts

• Find The Best CRM For Your Team and Budget

• Start Your Free 12 Weeks To Peak™

---

• Jim Rohn, “Don’t hope it was easier. Hope you were better.”

• The power of celebrities to grow your sales

  • Gorillas would rather look at the Apex gorilla than eat!

  • The celebrity rubs off

  • Celebrities hang out with other celebrities

• “Stop or My Mom Will Shoot” was a “troll” by Arnold Schwarzenegger to get Sylvester Stallone to take the roll and suck at it

• Glenn’s last event cost $850,000 to put on, and it made $820,000, but it brought him a lot of publicity

• His first event was 12 people “that I begged to come,” and he made one sale, which was his first 1-on-1 client for about $12k for the year

• He started this in 2008, and it’s a bit like poker in that every event is another hand…so he pushed his $12k into the next event, and that put 50 people in the room and he made about $15k…

• With that money, he bought a $10k program and learned how to put 200 people into a room for two days and made $100k

• Then he hired that coach for his $50k coaching

• Like a poker player, he goes all in, and sometimes he makes it big, sometimes he barely breaks even…

• But at each event, he adds to his database of prospects that he can market to, and he closes 5% to 10% of them, thereby creating income security

• In his 15+ years, he’s only had one big loss on an event, and it wasn’t because of the celebrity, but it was not a fit for the audience

• When something is free, only about 50% of the registrants will make it

• Set big goals and put them out there

• Mortgaged his house to have Arnold Schwarzenegger speak at his event

• He paid the 6-figure downpayment and worked his butt off for six months to make it happen

• He was then invited to play poker at Arnold’s house with 40 celebrities, and he’s now done business with him six times

• Paid 14-year-old Caleb Maddix $11,000 to speak for 90 minutes

• <