AI In Sales // Chris Daigle, Founder of ChiefAiOfficer.com // Do AI Right To Grow Sales

Episode Transcript
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(00:00):
Hello my friend, and welcome to the 724th episode of the Sales
Podcast. I'm going to show you for the
sales for your host today got Chris Daigle.
I will keep this short and sweet.
I am in LA. This was almost a month ago, so
I've been falling behind. You know, I've been talking
about this in the last couple ofepisodes.
I got my good friend Roger Bauercoming up next.
We recorded this about a week ago, bringing back getting the

(00:23):
band back together in a way, butbeen looking at all this AI,
going down some rabbit holes andreally trying to figure out
where the hell do I want to takethings and and I'm still torn.
And these AI agents using this kind of technology is important
for most everyone, just like marketing automation, sales
automation, drip sequences, nurturing those kind of things,

(00:47):
landing pages. Trip.
Wires people would throw around that type of automation you know
I fully embraced way back in 2008 changed my life helping
people with the Fusionsoft and then entre ports and then other
similar platforms active campaign nimble agree a lot of
them and so many have evolved and gotten much better more
powerful. You know, MailChimp has landing

(01:08):
pages and and automation. I mean, everything's kind of,
you know, morphing and merging into one as it should.
It's hard to be a stand alone app these days, especially with
AI, with these the ages you can create.
So I've been trying to figure out, you know, where do I take
this? Where do I take this podcast?
Where do I take my focus? And I think it's still, I think

(01:29):
humanity is still the killer app.
You know, I've been talking about what am I going to do with
this podcast? And I think I go back to basics
because I get so many crappy messages.
I get bad emails, bad voicemails, bad texts, bad DMS.
And, and I've said this all along.
I made a LinkedIn post about this, but people would come up

(01:49):
and say, hey, Wes, I need more web traffic, Mike, you need more
traffic or more leads. Oh, well, more leads, More
leads, More qualified leads. Oh, well, I mean, yeah.
More qualified leads. More qualified leads or more
customers. Well, I mean, you know, take a
minute. It's like don't spend money on
marketing, don't spend time, money, effort on marketing until

(02:13):
you optimize your conversions, until you know the buyer's
journey, right this life cycle. How do they find you?
How do they enter your sphere ofinfluence?
How do you warm them up? How do you engage them?
How do you get them to buy? How do you get get them to give
you referrals and testimonials? How do you get them to come back
and buy more? And AI bot chat bot, something

(02:35):
that creates post, something that transcribes audio,
something that's that's spies onyour competition.
It's just busy work until you know how to sell.
That's why you know, I've alwaysfocused on sales, even though I
love marketing, I love copywriting, I love one to many.
Everything is a sale. And so if you think that this
technology is going to save you,you're wrong, OK, If you don't

(02:59):
have these other things dialed in.
Now, if you have these other things dialed in, then this
stuff is dynamite in a good way.OK, I've always been an
efficiency freak and I won't getinto it now.
I'll make another post about it or maybe actually a podcast
episode. I'll put it on YouTube on going
to a little more detail on some of the the hacks I've done and

(03:20):
still do to this day. That saved me a lot of time.
I can literally do more work with my thumbs on my phone than
a typical sales Rep can do all day at a computer, you know,
multiple screens. I'm just an efficiency freak.
And so I'll share those tips. But but again, those are just
kind of hacks. Those are workarounds.
Those are shortcuts in a way, or, you know, wise cuts.

(03:43):
I just had to get more done moreefficiently, get the right stuff
done in the right order at the right time.
But anyway, Chris Daigle, owner of Chief aiofficer.com, Good
dude doing good work in this space.
Or you're going to like his story on what they're doing, how
he came to be so. You know, let's.
Jump into that, but you're goingto hear me talking a lot more

(04:06):
about my 12 weeks to peak program.
I have finally consolidating my stuff and again I'll.
For about two years I've been ona weird journey.
Of technology, what is the rightstack?
And I'm still not 100% sure, butI, I'm, I'm getting it nailed
down and the right stack dependson you, right, your situation.
But I'm, I'm boiling it down from an infinite world of

(04:27):
possibilities to, you know, a couple of options.
Are you your mid sized business,you know, maybe a decent sized
SMB, you know, but certainly notlarge business, certainly not
enterprise, you know, are you, so you at that level, are you,
you know, solopreneur up to five1015 employees.
So I think I've got good recommendations I can make on

(04:49):
those 2 levels because I'm just,I don't sell stuff that I'm not
confident in. And and while I'm confident on
these tools, I'm not confident who to recommend them to, as
crazy as that sounds. Because in the one hand, there's
tools like HubSpot, you know, they are a bit on the pricey
side, but cobbling together multiple independent tools, it's

(05:12):
not always the best case, you know, because how do you get
them to talk to one another? I've got a good e-mail tool from
clients. I'm working with friends that
I've known for years called Berserker Mail.
It's great, simple, boom, hit send, you know, open it up,
start writing, hit send. Beautiful, simple.
But how do you get it to connectto your other platforms?
I've been using Substack, but I think I'm going back to Beehive.

(05:32):
I tried Beehive when I switched from HubSpot and that was a
whole mess. Not Beehive's fault, but just me
how I'm doing things and rebranding and changing names.
I like the simplicity of these platforms.
I like sub stack, I like I like Beehive's ecosystem, sub stacks
doing some things with Apple andtaking extra fees.
So I I think it's the right move.

(05:52):
But I'm just started the trial again on Beehive.
It's been a year since I've usedthem, but you know, so
newsletters and then OK, it's also a blog subset has some cool
things with podcasting. But if you don't have a podcast,
it's not a big deal, right? So how do I, how do I help you
make the right decision? But the right decision for you
again, is where are your customers hanging out?
Where are your prospects hangingout?

(06:13):
Do you know how to communicate to them?
Are you giving them what they want and need?
So I'm, I'm doing my own thing, right?
I'm narrowing down again on who do I support?
Who do I serve in 12 weeks to peak?
Is is going to be not only the signature program, probably like
the only program that Ioffer andit'll be in a few flavors,
right? There's still the the free

(06:35):
tracking tool, habit tracking tool.
Then I'm working with a guy in the faith-based space, Catholic
space with an app and helping people with goals there.
So leveraging the 12 weeks to peak and then I'm doing a cohort
every month. So if you want to be one of the
1st 12, you know, check out 12 weeks topeak.com.
That'll be the four options there.

(06:55):
So the free habit tracker, the the new cohort starting each
month. And you know, if there's just
one person or there's, I'm goingto limit it to 12A.
Sticking with that, the theme of12 weeks to Pete, but also I
think it was Napoleon, certainlyJesus, you know, but from a, a
practical human side, it was Napoleon talking about 12's a

(07:16):
practical number that one personcan, can lead, you know, So when
you look at military structure, it's usually 1012, you know,
that range. But this is a, it's a daily
accountability, weekly coaching,daily access, unlimited access
and you know, oh, crap phone calls as needed and super

(07:38):
affordable. And so I love training.
I love supporting people gettingafter it.
I love being that that sounding board, being someone that can
rely on to get through tough times to reach new levels,
breakthrough plateaus. That's what I like doing.
So this was a free habit tracker.
There's the monthly cohort that'll start every month and

(07:59):
then there is private one-on-one, you know, and 12
weeks to peak. And you know, I'm giving it a
name. It's easier to brand and market.
But I've always done 90 day coaching, you know, 12 weeks is
84 days. So I've always done 90 day
coaching. And yes, people would renew for
over and over again years, you know, sometimes, but always by

(08:20):
choice, right? I'm not locking people into long
term onerous contracts. So 12 weeks to peak is that.
And then, you know, the other option is for a small group, you
know, if you've got a team, you know, your company.
I can, I can leave this 12 weeksto peak for a corporation, you
know, 5/10/15 salespeople and help them get more done faster

(08:43):
at higher margin with less stress and more fun.
So you'll be seeing that. All right.
So thanks for my my musings heregoing on long enough.
Check out 12 weeks to peek.com and then come back and listen
this episode with Chris, Chris Daigle.
Keep Austin Weird. Yeah, Chief.
Aiofficer.com I help execs and their teams learn AI and launch

(09:06):
a clear AI strategy in just one day.
Shut the front door. What?
Anyway, welcome to the sales podcast, man.
How the heck are you? Thank you.
Thank you. Doing great.
Glad to be here, Wes. Thanks.
You know, I've been. I've been floundering, man, I'm
like in my last couple episodes,I'm like, what is this?
Is this the sales AI podcast? Is this the AI for sales

(09:26):
pockets? I don't know.
But man, it's I'm telling peopleit is here.
It finally, it finally got through my thick skull.
AI is here to stay and it is. It's not, it's not the Internet
in 95. This is a whole new beast, isn't
it? Yeah, it's like, you know, an
analogy we use a lot is industrial revolution.
It wasn't just a new technology,it was a transformation.

(09:49):
But people don't get it, man. They won't get it till it's
here. But I, I agree, but it's hard.
It's hard to convey this to people without them going yeah,
yeah, whatever. You know, in 2023 when we
launched the business, I thoughtwe were late, right?
Because I saw what was like, I I've got a lot of experience in
business and saw how it was helping me.
I was like, man, everybody's doing this.

(10:09):
Nope. 2024 thought the same thing like this is the year.
Nope. But now sophistication has
increased from the marketplace, at least the people we're
talking to, the capabilities of,of the technology is so much
better than it was. You know, when 3.5 came out of
ChatGPT, it's, it's a new landscape, man.

(10:30):
And it's it's moving faster and faster.
Yeah, So we were talking earlier.
So you you were in the B to C space.
Like what? What's your story?
You got the two comma club back there, your funnels guy.
I mean, so you understand tech, you understand funnels, you
understand automation, you know,so why why AI?
Why Chief AI Officer A. Little background about me, born

(10:54):
an entrepreneur, just didn't didn't need to go to school for
it. First big win I guess in the
space was I launched a website for real estate investors in
2002 right as the foreclosure situation was heating up.
A very successful sold back. What were you using then?
Was that like a hard coded like Dreamweaver?
I don't think it might Dreamweaver was involved.

(11:15):
I think I had a Dreamweaver account.
I think it was probably hosted on WordPress, but it was a it
was an app essentially. It was SAS before I knew what
SAS was in. 2002 or 6? Two.
Was WordPress a thing? When did they come out?
I don't know I so the we should clear this up.
Yes, I'm an expert at AI, but I'm not a technical individual

(11:35):
and that's kind of the distinction me.
Too. I'm not even an expert at AI, so
you got me beaten. Yes.
We can fix that. I'm getting there.
I'm drinking from the fire hydrant, baby.
It's. It's what everybody should be
doing less. Yeah, but I, I just remember.
I remember because I, so I got certified on Infusionsoft in
2008 and I started the Sales Whisperer in 2006.

(11:59):
And a friend of mine who passed away, he was a techie.
So around 2007 he built me a 5 page website, was my first
website I couldn't edit. He built it in Dreamweaver.
Yep. And I went to my HubSpot or my
Infusionsoft certification around this time.
Well, it was probably like September, October time frame

(12:22):
and I had nothing. I, I had to get a free Weebly
account. I was like the special needs.
I was the mascot. Everybody kind of adopt all
these techies are there and they're like, who let the
meathead in? So after hours I had to make a
Weebly website to paste the HTMLcode and publish it to pass the
practicum. And I had, I had another free

(12:46):
website to it's still out there somewhere.
I've run across it every now andthen when I Google myself.
The site is still out there. Yeah, because it was one of
those, you know, it wasn't Weebly, it was another one.
I'm drawing a blank, but it was,you know, the sales was for dot,
whatever dot, just like you know, you, you.
Do with WordPress? So it was.
I don't, I don't think. Somewhere around then I know I I

(13:09):
discovered WordPress, but I'll Google it later and see when it
came out. Here's.
The difference between then and now, now using Vibe codings,
using certain tools, you can build a site that would have
cost, I mean, if you still today, if you had somebody build
it, 20,050 thousand, you can build that in 15 minutes.
Yeah, ready to go, like launchedup and running.

(13:31):
It's incredible the difference between the tech back then and
the tech where we are today's AIsupported.
Yeah, it's and and like to put that in the in the terms, right.
It's like, have you watched any of the Yellowstone or 1923?
Have you watched 1923? I've watched.
Most of them, yeah. So I'm watching that right now,
1923, and I'm halfway. I'm almost done with season 1.

(13:54):
But you know, seeing them ride horses in the town and others
have cars. That's where we are.
You know, yeah, but like to think through like people don't
understand. Like I studied history and I was
in the military and when you understand, you know, the
railroad and the power, the the power of that during the Civil

(14:15):
War, right? It's like people have no
concept. You know, it's like, OK, you
want to go, you want to go to the store, start walking what,
you know, set up your horse. So if you want to go from New
York to Montana, a couple months, yeah, couple of months
and and dangerous. There's.

(14:35):
There's a 10 to 20% chance you're going to die, yeah.
You got to make sure you want tobe in Montana.
And so, and now you do it in a, with a railroad.
Now you get there in 7 to 10 days in comfort and maybe a 2%
chance you die cause the train falls off the tracks, but it's
less than 20% and at least you die in comfort, right in a nice

(14:58):
little car while you're eating dinner.
So it's like, think about that. That's exponential, you know.
And. Then sail across the ocean, what
it was like a one month, you know, three-week trip across the
ocean. Then the Concorde, you do it in
what, 3 hours? So you know people, people they
don't know history. So you know when, when you say

(15:18):
build a $20,000 website in 15 minutes.
But it's like, no, really that that's here right now.
Yeah, it's true. For like 50 bucks right?
100 bucks maybe for a a various tool.
Some of them are free month. 'S worth of access.
Yeah, True, true, true. Freely inexpensive for most
powerful AI out there isn't thatexpensive, right?

(15:39):
Exactly. OK, it's pretty.
Anyway, I I digress. Please.
So guys listen, I want you to know I host a a podcast.
What Wes is doing. It ain't easy.
He just makes it look that way. Thank you.
So anyway, all right, so you, you got a site, you're doing it
for Realtors. Nope, we're doing it for.
We target at my original, yeah. Back, back in the day.

(16:00):
Yeah, it. Was actually for real estate
investors, so more entrepreneurswho are looking at us as an
opportunity. OK, But that's what got me
introduced into, I guess back then it was called quote UN
quote, Internet marketing. I didn't know that that was a
thing. I went to an event with Dan
Kennedy, who's just an absolute master.
That's how I found Infusionsoft.I went to meet, I went to meet

(16:20):
him, but he was, he was pitchingInfusionsoft.
But I went to get a picture withDan Kennedy at the Anaheim
Convention Center. And but that introduced me, that
got me connected with the guys at digital marketers.
So I ended up running business development there for a while.
From there I moved on to a company called Agora and ran
business development there off and on for a decade.
From there I went to private equity in Beverly Hills.

(16:43):
And then, you know, it was during COVID, I was doing some
basically what we call growth architecture.
So we would come into companies that were already established
but had constraints on growth. I would come in and do my thing
and when AI came out, my first thought was huge opportunity for
someone else. Again, I'm not, I'm not a
technical guy, right? I didn't understand it.

(17:05):
And I remember it was like January of 2023 and this
knucklehead walked in and we were doing business with him and
he was like, oh, you know, showed me some of the stuff.
And I was like, if this guy can do what I can do it.
And that led me on. So I don't know if you know
Colby Index, but I'm a high factFinder.
So I was, I just immersed in this and continue to immerse to
this day to 2 plus years later. And like I said, 2023 when I saw

(17:30):
the immediate value, I was like,man, this thing is going to take
off Like this is real. But people were it was still a
novelty. I guess.
Today we meet with companies andlike we met with a client last
last week who we had worked with30 days prior and from a small
pilot group, they were already saving about 300 hours, 300

(17:50):
hours per month from some basic custom GPTS and and knowing how
to prompt using our framework. So the impact it's, you know, I
was having this conversation earlier on a podcast and it used
to be like, OK, so we target middle market and above sized
companies. And for them a technology
project was OK, let's plan for 1/4 would be fast.

(18:11):
Let's say six months. Great, let's start.
We've got a budget of hundreds of thousands of dollars and
we've got, you know, a production timeline of nine
months, 12 months, whatever day that the people that we we met
with a client yesterday upscaling their team.
And by the end of that day, every single person they had 40

(18:32):
people in the room. Every single one of those was
about to open up significant bandwidth in their day to the
tune of maybe 10 to 40% from oneday, one day of like an
immersive training. And we have a special way we do
it, but like this is not something that companies.
Oh well, let's think about it. OK, let's plan it.
Let's start exploring today if you're not already doing it or

(18:54):
else you know, you mentioned earlier, you know, people are
that are sleeping on it. I'm sorry that they're not going
to wake up. There is not going to be a
second chance. And if you think about it, Wes,
this is a concept that kind of hit me the other day.
If, you know, let's say what you're in whatever industry and
your competition is there and you're, oh, they're they're
starting to use AI. You're like, OK, that's cool.
And you wait three months, six months.

(19:15):
If that company has been diligent about the training and
the, you know, following processes to get it implemented,
the company that decides, OK, now it's our turn to start using
AI, they cannot catch up. It's not like, oh, we'll catch
up to them later. No, if they have the advantage
today, it's opening up bandwidthfor their team to be able to
produce more bids to do more outreach things that your team

(19:37):
has on the whiteboard but doesn't have time to do.
And with the time that these companies are freeing up from
their teams, we're telling them like when they get some some
extra time, have them Start learning more about AI, they
will get more time like. So it's this exponential event
that's occurring in, I don't even want to call them the early
adopters, but the smarter businesses at this point.

(19:59):
And for those of you that think that.
You can't be touched by it. For those of you that think
that, you know, we'll explore it.
You know, whenever I'm. I'm not being a doomsayer.
Like I know what's happening. I live this industry.
You are. You don't have that luxury.
I'm sorry. You just don't.
Yeah, including you, buddy. Yeah, it's like people I know,

(20:21):
man. I'm not immune.
It's got to tell people, you know.
Imagine being in Business Today without a website.
Exactly, but even worse. And there are some, I'm sure
somewhere. I mean, even the Amish have
websites. Somebody just else runs it for
them, you know? But they're not.
Right. I mean, so it's all you want to

(20:42):
be boutique, OK, knock yourself out.
But it's like this is coming exponentially faster than the
Internet because you had probably a decade, you know, and
I draw the line like 1995, right?
Windows 95 came out. Bill Gates wrote his book.
I need to go look that up because I keep referencing.
I read it. I was like, damn, this, I was
still in the Air Force. Like, man, this is common.

(21:03):
This is exciting. You know, it's going to change
the world. But how do you explain on chord?
How do you explain travelling faster than the speed of sound
to a caveman? Yeah.
Right, so so can you give us like a simple example that I
always use a chiropractor is kind of my generic small
business owner. Everybody knows a chiropractor

(21:25):
that you know, but it could be ageneral contractor, you know,
1020 thirty person company, you know, they're very good.
I got a guy right now, a plumber, you know, doing some
ways done good bit of work for us in the last month.
Our house is 20 something years old.
So little things are breaks. Let's let's fix this that let's
replace shit before it starts tobreak.
So what can a plumber, a chiropractor, you know, 20

(21:46):
person company, how do they use,how do they, what's something
they can do? They're they're answering
phones, they're running some as client appreciation maybe.
Surely a chiropractor is immune from AI?
They're skill set perhaps, but that their, their economic
viability as a business, as a vendor, they're not immune to

(22:07):
that. A chiropractor that was
leveraging even just simply using ChatGPT, nothing fancy
would be able to produce more marketing.
They'd be able to do better analysis on their existing
client base so that they could have a clearer idea of who to
target. They could do automated
follow-ups. Hey, patient reminders, practice
management stuff. Their finance and what I know

(22:28):
about a chiropractor. Great.
They, they spent, you know, moretime than an MD in in school.
However, none of that was on marketing, none of that was on
entrepreneurship, none of that was on growing a business,
managing A-Team. So there's these gaps, even
though you might have domain expertise, there's these gaps on
the fundamentals of business that most business owners don't

(22:50):
have time to do, didn't have time to do.
Now with this, I'm telling you, while they were sitting there,
you know, catching up on Love Island or whatever, the show my
wife watches, they, they could just push a few buttons.
Don't. Act that way.
I've see you in the chat rooms. I I know man, you're into that.
Glasses, you know, they they would be able to to still
maintain a life, but carry work over into that because work

(23:13):
would be like, oh, hold on, honey, tick tick, tick, tick
enter output right. Like what would have taken them
a committed of committed and focused weekend or hour.
There's like no more. You don't need to say sorry,
kids can't make it. Sorry, honey, I'm going to be
late. You can go home and on your
phone with voice, you know, likeit it the barriers to usage of

(23:34):
this like 0 friction, the only friction is in your head and
it's new. So we see a lot of people start
to use it like Google. Yeah, it's that's how I did the
first time I used ChatGPT. I was like, it's OK, but if you
start to do something that we call think and AI, once you,
once you're aware of what's possible, you, you have that

(23:55):
magic moment that a hot like, ohwow.
And you start to see opportunities everywhere.
Now do you act on them? Maybe, maybe not.
But you realize I, I now have the capability to do Mackenzie
level research on my own business in 20 minutes instead
of half $1,000,000 in two months.
I can create copy and the style of Dan Kennedy like that.

(24:18):
I can analyze my financial data as if I've got a master of CPA
and financial analyst and forecaster looking at myself.
Like if you know how to use it and you know how to ask the
right questions, any skill set is at your fingertips for your
business or life. I mean, my wife actually got
started just last fall. I had some health issues and my

(24:43):
son, my oldest is in tech, He's in crypto and AI and computer
science major living in SF. He is, he's deep in this stuff
and has been for a decade. So he, I think he bought her the
paid version of ChatGPT. So she, yeah.
So she was using it when I was in the hospital and then and

(25:05):
then back-to-back, her mom went in the hospital for a knee
replacement and had other issues.
And she's living on this thing, man.
And she caught an issue with my mother-in-law on her thyroid
meds that the doctors missed. Yes, Yep.
Right and and like, holy crap, right now she's living on this

(25:26):
thing. I'm I have the free version of
chat GBTI do some other stuff showed a friend of mine in the
Air Force and she's in the middle.
Well, at the very end now of a of a 910 month lawsuit and she
got them from the $5000 offer last year to $75,000 to now

(25:49):
$110,000. And I'm helping her with ChatGPT
and like, and like she, she's used it two weeks, right?
And like her attorney's kind of crappy and you should settle
accept this. I'm like, no, don't do that.
But here's how to word it. She's Oh my gosh.
Like. And that's, that's what people
need to understand this. It's like the McKenzie, the

(26:11):
accountants, like I've done sales and marketing for 30
years. I'm like, give me an outline of
this that yes. And then I edit it, I tweak it.
But I'm like, man. But it ain't a blank sheet of
paper. It's like you're a blank.
You know, I mean, years ago I wrote a blog post, you know, how
to about the, the blinking cursor.
You know how to overcome it and you know, and copywriting, you

(26:34):
know, you know, Dan Kennedy, youknow, he's mentioned, you know,
having a swipe file right that goes back forever and ever and
journalists, whatever. And, you know, younger kids
don't remember having a newspaper or a magazine and
having a RIP swipe the ad, swipethe article, you know, front.
You don't want to carry a whole magazine.
I just want that one ad and having that Manila folder.

(26:57):
But I. How you have access to
everything a damn near ever. From any expert you know, you
mentioned medicine and AI in 2023 and 2024.
We were consulting with some faculty from Harvard Medical
School and they shared with me that the position that most
doctors need to know is that within the next few years you

(27:19):
may be liable or open to a, a negligence case if you did not
consult AI as the physician for a second opinion on your
findings. Sounds good to me, right.
I mean, I, I'm OK with that. I, I know the quality of, of
what's possible. So there's there's no profession
that's not going to be like massively my.
Doctor, my doctor last year asked, you know, told me what's

(27:41):
up, told me I need surgery and Isaid I need a second opinion.
He said, well, you're ugly too. So I mean, you know.
ChatGPT can do that. Can I?
Can I get back at him? What do I do now?
Hurt my little feelings man. And, you know, you mentioned
that lawsuit, right? Here's how we're seeing a lot of
companies use this stuff. Maybe you still keep your
attorney, you still keep the CPA, the bookkeeper, whatever.

(28:04):
But instead of going to the attorney and saying, hey, we
need an NDA drawn up, OK, Attorney gives you a bill for a
couple hours at a time. You have ChatGPT draw it up, and
then you just simply pass that to the attorney for review.
And here's what most people doing that are saying.
The attorney says, Yep, looks good.
So, I mean, she did. That not not with an NDA, but
just replying to to the offers and the counter offers.

(28:27):
She the attorney said something that no, she had to rewrite it.
She like, OK, this is better send it.
The attorney goes, OK, yeah, we can send this.
So, you know, huge savings. You know, a good friend of
mine's a radiologist and. Same thing.
You know, so like I was telling people I I took a screenshot of

(28:49):
a workflow of an agent that I was building and had some
issues, loaded it into the free version of ChatGPT and that
freaking thing analyzed a screenshot.
Yeah, I gave it the software name.
Go Oh yeah. Go here, go here.
Would you like which I mean to give you the formatting prompts?
Would you like the output variables?

(29:09):
Yeah. Would you like this in a CSV or
a Jason? Like what?
What do I get if I pay for this?You can just get more usage.
Yeah, yeah. Perfect example, yesterday we
have a a private client there inthe surface care for like marble
and granite and things like that.
Big company, they needed an app built a calculator that their
their clients could use to figure out how much of these two

(29:31):
formulations do I mix based on, you know, square inches of
countertop or whatever. I kid you not, I went into
Claude, which at this point as of today, this recording Claude
is the best one for coding and that sort of thing.
I gave it a prompt that might have been 40 words or less and
in one shot it built the app, hecopied the HTML and it's now

(29:51):
live on their website. Huge value contribution to their
client. Saves their customer service
team tons of time. Because people were calling
about this every day and now sure, here's the link.
Great. People would rather self-serve
anyway, right? But that's the thinking in AI,
right? Can it do it?
Yes. If you don't know about it,
you're not thinking that way. Doesn't matter if it can do it

(30:11):
or not, you're not using it thatway.
It's pretty incredible. Yeah, and the way I'm trying to
help people because I've always been this way, but I kind of
codified it just in the last week.
It's like I've always been terrible at goal setting, but
I'm great at anti goal setting. I'm getting to be that age where

(30:32):
everything irritates me. You know?
That Michael Douglas movie was falling down.
Falling down. I'll get you out of the car.
Just carrying a bad passion thing.
Like bruh. Yeah, I can.
Relate but I'm so I'm like what irritates me?
What is wasting my time? Yes, yes.
Now, so like with Infusionsoft, you know, I could automate a

(30:56):
follow up e-mail, I could I could automate receipt, send the
receipt and shipping informationafter an order and those are all
super important. But like AI, like I can automate
creating images in Canva, I can automate formatting time stamps
from this interview because now I've learned about markdown

(31:17):
language and it returns and manythings you got to clean up.
And I'm like, I was repetitivelydoing that.
And I'm like, I don't even want to pay Ava to do that.
OK she's $5.00 an hour but can Ibuild this once and AI do it
forever? Yes.
So it's like if something irritates you.
Probably. Automated away.
Yeah, great place to start. That's what we usually advise

(31:37):
people are like, I'm interested and there's two concerns that
companies have What what's the risk, right?
I don't know enough about it. It's a little, you know, what if
they, my client does whatever. So we help with, with
governance, which is something that as a anybody that's
listening to this has got a teamor, or as a, you know, a
business owner or whatever. Before you let your people loose
on AI in the business, there should be some training and then

(32:00):
there should be a clearly established what they call a use
policy, right? Like do not put our customer
data in there unless it's and then what we tell once, once
they've got that, we tell them, look, where do we start?
Find the things. They did a lot of EOS consulting
in my day and in EOS they have this concept of a document
called delegate and elevate and helps you kind of say, OK, what

(32:22):
are all the things I do in a day?
Oh, I do this, I do this, I do this.
OK, now let's categorize those things from something that you
love. Do something that like, that's
the reason you have the job. Is it one of those tasks or is
it a task that you don't like doing and you're not good at
anyway, love or loathe, let's say, and we tell them to start
with the stuff that they don't like doing and they're not good

(32:43):
at. Get that off your plate.
And you know, if your, if your team is like, well, I'm worried
about it taking my job. I promise you, if you come in
there and have AI help them withstuff they don't like doing and
they're not good at, they go, hey, wait a minute, this AI
stuff's pretty good. Let's do more.
So kind of a change management tactic as well, but it's a great
place to start. Just like you said, those pain

(33:04):
points, the friction, the stuff you don't like doing, Let AIAI
doesn't care, it'll do it. Yeah, yeah, It's like the Pony
Express. Well, we can't have mail service
that I won't have a job. You know, no Western Union out
here because I carry letters fast like it's common, man.
So. Figure out you know how to do

(33:24):
something new and because the what I tell people too, it's
like AI is just shifting what needs to be done so like Opus
clip right I'll take this I'll upload it to Opus and it'll give
me 10/20/30 clips you. Wouldn't have been able to do
that without that tool. It would take you like it would
be an either or situation. Yeah, but I still need some

(33:46):
eyeballs. Like is that let's clean that up
that's still trim that. No, let's just not use that one
at all. I still need a human to go
through that. Now again, it may be AII.
Haven't I figured this one out yet?
But I'll get there. Maybe they can select we can do
something with it, add it to a Google Drive.
Google Drive folder changes, ZAPZAP connects, now publishes.

(34:08):
That or puts it in draft mode for me to now publish somewhere
else. But I still need a human looking
over these things. We can.
They're just. Not grinding away for a week to
give me these snippets. Yeah, now it's all about
distribution and optimizing so. You mentioned something, Wes,
you're like, these people need to learn how to do something
different. You know, the position I take is

(34:29):
that when it comes to learning AI, everybody listening to this,
you've already done the hard part.
And what I mean by that is it's so much harder to build domain
expertise on marketing or sales or whatever your, your skill set
is like that's way harder than using the models.
And if you bring that experienceinto your use of ChatGPT, you're

(34:50):
good to go. Like, you know, the questions to
ask, you know what? And then you mentioned this idea
about having somebody still takea look at it.
But when it comes to AI, we havethis principle called 108010.
The 1st 10% of working with AI is you being clear, what do I
want? What is my ideal outcome?
Right? The next 80%, the heavy lifting

(35:11):
is done by AI. The final 10% human comes back
into the equation. We call that human in the loop.
And it, it may be just, I'm going to review it.
Oh, this is perfect. Copy paste send.
Or it may be I like most of it, but I, I would have said it this
way or that doesn't really fit my audience.
So you just tweak it a little bit.
So AI is not to the point now towhere the human is gone.

(35:33):
So like if that's where your listeners are finding
themselves, you're in the right place.
Like you still need to be involved on the front end and on
the back end, but let AI do the 80%.
Yeah, because they're still humans on the other end of the
screen. And I think that's marketers are
easy, easily forget it, right? Was it Seth Godin, you know,
said all marketers are liars. I I get these messages all the

(35:56):
time. Like I have a dash in my name on
LinkedIn so I can see who's scraping and mail merging and
blasting, right? And 90% of the messages I get
are high W dash. I took a look at this is a
personal message. I'm like liar, delete, block,
spam. I'm like, no, you're not

(36:16):
starting. You're starting with a lie you
can F off, you know? So put some humanity into this
thing and never forget that. Use these tools to free up your
time and with that time be more of a human in the loop.
Yeah, 100%. You know.
Very much aligned. And you're going to win.

(36:40):
Easily. They can't keep up with you.
You know, some research that came out in 2023 was Stanford.
No, it was Harvard and Boston Consulting Group.
And they put a group with AI anda group without it.
This was like ChatGPT 4 O maybe.I don't even know if it's four
O, but yeah, it was. And at the end of 12 weeks of
measurement, they found that those with AI were performing or

(37:00):
producing 12% more, 25% faster and at a 40% higher quality,
which that alone is a win. But something they didn't expect
from that research was that those people who they had
measured, like they measured everybody at the beginning, they
said, you know, benchmarks, those who had scored at the
lowest at the beginning. Once they started using AI,

(37:20):
we're now like the C players were now operating at B + A
minus level because of AI. They didn't do anything
different except use ChatGPT. So even your C players in your
company, if you got them, which all most of us do, if they know
how to use this doesn't mean they, they change who they are.
They're just able to produce more, produce better, produce
higher quality and start operating like an A player.

(37:42):
And that's amazing. Yeah.
So what are you doing? With Chief AI officer, are you
educating people? Or you certifying people?
Currently what we do now is we provide AI transformation, which
is essentially an evaluation of your business looking for
opportunities, identify like identifying who your core team
is. It's going to kind of be the

(38:03):
thought leaders or the subject matter experts on AI Internally.
We train them up or train the whole company.
And then once they get in motion, we participate in some
more technical like like building automations or custom
apps and software. So we do what kind of like a
full cycle, but we started with the intention of helping
non-technical business professionals have the same

(38:23):
experience I did. Like I can use this, all that
experience I've got in my career, my industry, my role,
like that's applicable. I just need to learn how to use
AI. So we teamed up with faculty
from MIT from all over the placeand we created a curriculum that
trains non-technical business professionals how to be that AI

(38:45):
expert. And what we found is that a lot
of them, once they have this, they were kind of mid career or
later and their thought was everybody in my my network, my
professional network is looking for help.
If I go learn this stuff. They know me, like me, trust me,
and I say, hey guy, I'm the AI guy now that I'll get inquiries
from people I already know of known in my career.

(39:07):
And that's exactly what's happening.
So we did that, but we're now more focused on, we realized
that it just wasn't happening fast enough that there the
demand is. We've got this weird situation.
There's a lot of demand. There's low supply already.
So we know what low supply, highdemand is going to be high
premium prices. But here's where it gets wonky.

(39:27):
It's an inefficient market. I can't find the people, right?
If I want to hire somebody, do Igo to TikTok and find the the 20
something that's, you know, doing whatever.
I can't put my company's, you know, longevity in the hands of
somebody who's spending all their time on TikTok.
So it's this weird situation where the demands there, but

(39:48):
they can't they don't. Where do I go to find the
people? I don't know.
So yeah. And we'll see that change,
though. It.
Will and it's you know, at this point if they're a decent sized
company, I mean there's. There's almost, there's
literally no amount of money that they can invest that
they're not going to have a positive ROI on this.
And I know that sounds crazy, but it's like, but it's like,

(40:11):
oh, I can't believe, you know, 1998 I spent $50,000 on a
website was like, I guarantee you, you made your money back by
being early. You know, yes, it, it got
exponentially cheaper and faster, but it took years.
And in the meantime, you're thisbeacon in the, in the night
because you've got a website. And so if you spend 10 or 20 or

(40:35):
$50,000 to get coached up on this, it's, that's what.
And, and it you say like, oh, I'm the, I'm the AI guy now.
And I know like, part of me was cringing because the AI guys
today were the crypto guys, you know, 2-3 years ago.

(40:56):
And you're like, OK, bro, you'rejust hopping on the latest
stuff, you know? But it's like, no, this time it
really is different. It's like.
This is different. Yeah.
I think the crypto guys like like, I get it.
I mean it's it feels. Good.
I'm in it. I've made a lot of money on
crypto. I believe in it.
I believe in it. But I'd like when you see the

(41:17):
the gurus you know hopping from one thing to the next.
I can tell you the gurus are they're just scratching the
surface and here's here's where a lot of those gurus find
themselves in the land of the blind, right?
They're the one eyed person. The.
One eyed king. One eyed man is king.
Yeah, they, they don't. They're not experts by any
stretch. They are, you know, they might

(41:38):
be one or two steps ahead of you.
But you need these 37 prompts oryou're going to fall behind and
I'm going to reveal. That's a big hustle.
Folks like those prompts that they're giving away.
They're crap. Like you can have ChatGPT write
those for you and that's what they did.
Trust me. What they're giving you is

(41:58):
something where they went in a ChatGPT, they put in a prompt,
they copied a bunch of the output and they've given it to
you as some, you know, high, high value bonus.
They're not, they're not expertsand I'm not like a, an
opportunity hopper or anything like that.
I my interest is in business andgrowing businesses and growing
them like to massive scale. That's what I'm looking for.

(42:20):
And that is not something that you get good at by bouncing
around from, oh, this or that, right?
I mean, I was in real estate earlier in my career, taught me
a lot about finance, taught me alot about like negotiations and
things. So yeah, I used to be in real
estate, but the this is not some, this is not going to fade
out like crypto ebbs and flows, right?

(42:42):
High highs and lows for sure. AI as more as companies come on
board on a daily basis and they're expressing their wins by
posting and LinkedIn or getting written up in a magazine or
whatever. Like more companies are saying,
hey, we got to do that. It's like we are so early.
But I guarantee you things, the acceleration of change is only

(43:06):
increasing to the point to wherelike it won't be long before.
I'm not going to say it's out ofcontrol, but the learning like
you going from OK now I'm ready to being able to be very good at
this stuff. Even that window was starting to
close. That and they'll just have AI do
it instead of you learning it. Crazy time.
So, so we're going to mention your your call to action here in

(43:31):
a second, but give us this is the sales podcast at least for
the moment and maybe the AI sales bucket, I don't know.
I mean, I'm going to ask GBT what I should do exactly.
I actually did and it said startsomething new.
But I don't know. I think I want to just maybe
just build on top of this, but we'll see.
Guys got a lot of application insales, man.

(43:53):
That's what we were talking about that on the last podcast I
was on. It's like.
So. So give us one what could a mere
mortal, let's say, let's go back20 years was I was only
11:00-ish, OK, I was 35. I made good money in corporate
America for a decade. I was about to start the, I was

(44:14):
laying the foundation for the sales whisper.
But let's say I'm, I'm in tech. I'm a, I'm a, you know, 253035
year old W2 salesperson, you know, making some outbound
calls, going to conferences, hopping on planes, scheduling
demos, coordinating subject matter experts to come in and
either come into person or, you know, round up the.

(44:35):
Team proof of. Concept blah blah blah.
How does how does that W2 salesperson with no authority
right? No, I can't edit my CRM.
I can update it. I can get yelled at by my boss
and go fill in some fields. How can I use AI to make make
quota? Very easy.
So I would imagine that if you're a salesperson in the

(44:57):
market today, you spend a lot oftime on phone and Zooms, right?
That's how you're communicating with people.
You're probably not doing face to face if you're able to record
those and online, there's so many apps now that are free that
will join the call and record it.
And it's gotten to the point to where people just expect them to
be there. So it's not weird if you're AI
recorder shows up, take the transcript of that call, take it

(45:18):
into ChatGPT and say why didn't it close?
Help me like help me become better.
What would be some better? So you can get world class coke.
You can say I want Jordan Belfort to coach.
I want straight line sales methodology.
Sales whisperer. You can have the sales
whisperer. Exactly.
You didn't do coke or go to prison.
I got ChatGPT man. I got an alibi.
Yeah, you know, your stuff is inthe end the search.

(45:42):
I mean the LLMS if you haven't. OK, look Chris, that's fine.
No, no, we have HIPAA, Sarbanes-Oxley.
I'm not allowed to use ChatGPT on my company computer.
So now what? Well, you're the people sitting
next to you. They're just not telling you.
But they're doing what's called shadow usage.
They're using it at home. They're using it on their phone

(46:04):
at work. And that's the biggest risk for
companies that are like, hesitant to do something.
Your people are already using itright?
So that's what's happening and it's the situation, Wes.
It's weird because it's like, but I want to make sure I do it
right. You can't you can't afford to
wait like it's it is literally an arms race like you, you got

(46:24):
it. You have to do it.
Well, what if it's risky doesn'tmatter.
Everybody that is going to beat you is using it's.
Riskier to not do it, yes. Yes, you.
Know I always tell the you know the story.
It was like 2000 one I bought a BlackBerry.
You know, we, we, I used to makejokes, right?
Like you hold up a computer. To your face.

(46:45):
And but now we got these big Androids and iPhones, but that
was the same thing I've had the big one, the big keyboard, big
screen. And I sweet talked my IT
department to BCC all of my emails because we didn't have a
BlackBerry server. So it wasn't all the IMAP
synchronization, but everything was BCC to my phone e-mail
address, which everybody still has to this day, which don't use

(47:06):
it. So I was, I was immediately
responsive because I was on the road all the time and I don't
want to wait till 10:00 PM get to my hotel exhausted, didn't go
do 2 hours e-mail. Oh, and I'm late getting them a
quote, you know, so it's like you got to figure out a way
around the bullshit that is corporate America, you know, and

(47:26):
if you're going to survive so. 100%.
Figured it out so. Can.
In that individual, can Wes of 20 years ago go to you or are
you working with like a sales manager or a business owner?
Yeah, if they, if they go to oursite, we, we offer an executive
briefing that's about a 15 minute call.
It's yes, the intention is to screen you for if this is a good

(47:49):
fit for you. But we, we will ask you some
very structured questions to make sure that you are, you know
what you're getting into, right?Like it's this is not a hobby.
This is something this is a lifeskill and we expect our clients
to participate with vigor, shallwe say.
So we're kind of doing a screening to make sure that that

(48:10):
we're both a fit for each other,that you're serious about it.
And honestly, that was one of the reasons we switched from B
to C to B to B in the B to C environment.
That was like, oh, it's not working.
And the B to B environment, they're like, it's not working.
But let's don't call them, let'sfix it first, right?
There was a lot of and don't, sodon't be that person.
Don't be the person that's like,well I tried it, it didn't work
or I couldn't get it to do. Keep hammering.

(48:32):
Dude, I'm telling you AII mean it's faster than than tech
support. Exactly.
I'm literally. Just typing in the question, you
know, I had camera issues. So the last couple episodes
people will notice that camera issues like my Logitech Brio 3
years bulletproof, but I don't know it there's a software
glitch. I type in and go, yes, it's a

(48:53):
known issue because I I ordered a new one and returned it and
they're like it's a known issue,you know, here's one we
recommend same price. OK, I got that and freaking
Amazon ordered yesterday arrivesyesterday.
You know, so I'm troubleshootingstuff faster than I can call and
get support or chat and get so. Great use.

(49:14):
You know, the answers are there now and, and honestly, it's
like, how do we as consultants and experts, how do we stand
apart? So it's.
You know, but. Some of this stuff is still
hard, you know, I'm I'm trying to build some automation that's
a little. More advanced.
And it's, there's a lot and, youknow, I got to integrate with
Zapier, I got to have an upgraded version of the, of the

(49:37):
AI I'm using. And, and it's, the more I do it,
I'll get better at it. But like most people, just like
your CRM, the automation, like I've told people for years, it's
like you don't need to be an infusion software HubSpot
expert, you know, as the leader.So, but you do need to be
conversant. You've got to understand it's
it's capabilities, its weaknesses.

(49:58):
So you're not, you don't get thewool pulled over your eyes,
right? And so then you can set proper
expectations and demand excellence, you know, from your
team. So I think it'll be the same
thing with this, you know, But yeah, these things are so crazy.
Like you can literally talk to it and you don't need.
Voice. Prompts just talk, say yeah, I

(50:19):
need this, that's a boom. To clarify this, that yes.
Would you like me to build a prompt for it?
Yes, please. Oh, yeah, there it is.
Copy, paste, plug it in. You know, so because you
mentioned that before and it's like a friend of mine, he he
built an entire, he's using Replit.
He built an entire website on his phone in an hour while
watching a movie. That's what I'm talking about.

(50:41):
He's very advanced but still like One of my top lead
generators for many years has been ACRM Quiz.
I have the domain CRM, quiz.com and so the, it's on an app and
you know, I had them on my podcast.
They gave me a, a version, you know, for free for 18 months.
Like those folks are going to behurting because it's been

(51:03):
problematic for me because I, I rank these things right.
So if I, if I have 23 questions and I add just one more CRM,
well, I got to go through all 23questions and rate it.
You know, you need to have a lotof users.
Well, this is this was not good for a lot of users was high
cost, but and I'm paying for, you know, eventually I'll pay

(51:26):
for that subscription. Well, I can replace that now
like quickly. So these app builders,
everything is nothing is immune from this.
So everything is going to be affected.
There was a list that came out, I don't know, a couple days ago
about the top 20 jobs that were in jeopardy and the bottom 20
that were in jeopardy. And at the bottom of the list,

(51:48):
listen, if you're a hairdresser,you're OK.
If you're a model, you're OK. A lumberjack, you're OK, right?
So, yeah. So you're good, man.
Doug Lips. I got Doug Lips.
Voguing. I have five daughters I've
mastered. OK, so like that's that's that's
the type of careers that that won't be like if if you make

(52:10):
fudge or you hand make goat's milk soap or something, right,
You OK, but if you're trying to do any, they're still.
Affected because how do they getthe word out?
I mean with AI. Grow their business with AI, no
questions. Yes, but well, they will be
affected because somebody else will get better at marketing and

(52:30):
squash them. They will be invisible in the
marketplace. So.
Be limited to what you can sell at the farmers home.
But yes, the yes, the boutique, you know, you want to stay small
and intimate and boutique, you're probably OK.
But I bet even them, they have websites.
You know, my godmother cut my hair back in the day when I was
little. She was a hairdresser.

(52:50):
We'd go to her house, right? She doesn't do it anymore, but
if she did, she'd probably need a website, you know?
On the website. Yeah, well, cool, man.
So what? What do you want people to
doofficer.com? You want to go there?
Do you have a separate landing page or what do you want to do?
So if you go there, you'll learna little bit more about like our
approach to introducing AI into business.

(53:12):
But I I would say probably the best resource that we have
available. It's a free community, it's full
of our chief AI officers, but there's also like a lot of other
non-technical business professionals, entrepreneurs.
And the number one complaint I hear from people is how do you
keep up with all these changes? Well, you do it as a group and
you go into a community and you have like everybody's filtering

(53:33):
a little bit and bringing some back.
So plug into some collective knowledge.
Look, mate, you don't need to ask any questions.
You don't know what you don't know at this point, but by
sitting in there, you're going to start to see the things that
are relevant to a business person, growing a business,
participating in a business, whatever it is.
So you go to cheapaiofficer.com.You can book an executive

(53:54):
briefing right there. It's Big Blue button.
And that's so. But to be clear, that's like an
office manager or sales manager and owner, not just every Tom,
Dick and Harry, right? You know what I mean?
If if you're a Tom, Dick and Harry and you want to make sure
that your career trajectory continues to increase, get
certified in some sort of like legitimate AI training, right?

(54:16):
OK. And then to go to the community,
there's a link up there for resources.
It'll have a link to our podcast.
It'll have a link to join the community.
It's free and we have training calls every single day of the
week. We've got very active community.
You've got access to be able to ask questions to chief AI
officers at no charge. It's a it's a high value

(54:37):
resource. We just don't monetize it.
People jump on that before he wakes up.
Do it. You're getting very sleepy.
Do not raise the price till I join.
No, we'd love to have your listeners.
In there I think they. Even if they just sniffed
around, I think they'd be like, I'm seeing stuff in here that I
I like and then I'm not seeing elsewhere.

(54:57):
Cool, man. Well, my mom's in Bastrop.
So I get to Austin. I'm overdue.
I'm overdue. So I will.
I'll hit you up when I come. I'm actually outside of Bastrop
in Page, Texas right now in a ranch.
You know where that is. Nice.
Sure. Yeah, so and we have a studio in
downtown Bastrop. There you go.
Yeah, and they're all. The time I run across mom Mama.
Yep, great spot. Well, holler at me when you come

(55:20):
down. All right, will do.
Thank you so much everybody. There's.
Daigle All right, man, Chief aialter.com, Thanks for coming
on the show, dude. It's great catching up with you.
See you guys. Bye bye.
So go check out what Chris is upto.
There'll be links in the in the show notes in the description
below. Check out trolleystopeak.com.
As you can tell, did this intro and outro.
It's night time. I don't do this at night.

(55:41):
I'm a morning guy and my wife's coming home with ice cream.
My daughter came up from San Diego.
We got a one year old birthday party tomorrow.
We got a 2 year old birthday party on Saturday.
You know it's birthday time. I got 4 grandkids.
It's crazy, crazy talk. So let me wrap this up.
Go get some ice cream. We're going to watch The Biggest
Loser while we get ice cream. So that's how we roll around

(56:02):
here. But I hope you liked that
episode, Chris, the real dude, Good dude.
You know, take him up on his offer to check out what he's
offering. And you know, by all means,
embrace this AI stuff, you know,but understand, it's, it's just
a tool, You know, I remember it.Desktop publishing was going to
change the world 2025 years ago.I don't maybe 30 years ago.

(56:24):
I'm getting old. And yeah, it did kind of.
But I mean, did it really pan out the way people thought?
Everything changes the world, right?
High speed Internet changed the world.
Social media changed the world and the interwebs.
How are you leveraging it? So don't just use a tool just to
use it. They have a plan for it.
Understand the value that it brings.
Understand how the humans on theother end of the screen will

(56:48):
engage and interact with that and as long as it furthers your
'cause, as long as it moves the needle, as long as it advances
the opportunity along, as long as it helps your customers and
prospects, then jump in. If you need help thinking
through that, hit me up. I've, I've gotten up to speed on
these tools and again, not all of them, but most of us don't

(57:10):
need the the latest and greatest.
You know, since 2008, I've sold Infusionsoft, which is now keep.
I've got a client right now in the military, you know, on
Salesforce and Oracle. I'm not getting in there turning
the wrenches. You know, they, they've got
Deloitte, you know, in a contract, $56 million contract,
just one department. And even their dedicated
Salesforce guy is struggling to make the changes they want.

(57:34):
Nobody can get up to speed on that big beast, you know.
But you know, my point is you don't have to be an expert on
any of these tools. You need to understand their
strengths, their limitations, their capabilities.
You need to understand when someone else knows it or
doesn't, OK, because you're going to have to hire experts

(57:55):
usually to work on these things.But this, the AI agents are
affordable to build and own and operate and understand.
So you pay someone like ME35 even $10,000 maybe to get you up

(58:16):
to speed, to shorten your learning curve, OK, to
accelerate the adoption. Then you own it.
You own these things and you cango build more on your own, you
know, again, if you want or retain someone like me to help
you. But speed is of the essence
right now. You need to be understanding how
these tools work. There are things in any business
that you can use AI and maybe it's a $100 tool, maybe it's a

(58:41):
$10,000 tool, but they're at anylevel.
There are tools you can build tomorrow to make your business
easier. So if you got questions, please
hit me up, go to my website, hitme up, schedule time.
I do a free call, no sale. Figure out if I can help you.
If I can, we'll talk about the options.
It'll probably be some form of 12 weeks to peak, you know?

(59:03):
But yes, I do other types of consulting, but that's just
going to be the core because nothing works in isolation.
Whatever we work on in one area is going to affect another.
So at 90 days, right, the 12 weeks we can uncover the big
blocks and make the big the needed implementations.

(59:25):
And a lot of times typically it's not a big install that we
do it first. We get in the habit of thinking
systematically, programmatically, and then I
build some simple tools. But because it's new, it's going
to be hard for you. But well, if you do it a few
times, it gets simple for you. So we build small, simple things

(59:46):
to take away some tedious task and you get some early wins.
You're fired up, you're optimistic, you're motivated.
And once you build these agents,just like with Infusionsoft or
just like with HubSpot, you build a campaign, you can clone
it and then tweak it. Because once you build the first
one, everything else is very similar.
And certainly that the concept is similar, you know, they can

(01:00:08):
do radically different things, but.
Now you're thinking of like the if thens and OK, I want to pause
an hour, I want to pause a day, I want to pause a week.
I want to reassign an owner, youknow, boom, boom, boom.
So it's a new way of thinking. So, but again, I usually help
you fix something small, something irritating and
literally give you back 30 minutes, an hour, 2 hours a day

(01:00:32):
for your whole team. Who knows hours and hours a day.
We can we can literally get rid of hours of tedious stuff a week
for your team in a week for a few grand maybe.
So it's crazy what's out there, but you got to embrace it.
OK, You got and I know you're busy.
You know, it's like the old adage, the the accountant
falling behind, you know, papersall over his desk and he's got

(01:00:55):
his pencil, he's sharpening it. And they're like, dude, once you
get a calculator, he's like, I don't have time to go to the
store. Look at all these taxes I have
to do, you know, so the concept was right.
He's doing everything by hand. Like take the time that you
don't have to go get a tool thatmay take a little bit of
learning, but it will make you 10 or 20 or 100 times more

(01:01:18):
productive. That's what these AI agents,
these tools can do. And like I said, I've I've
figured them out, some simple ones, not all of them, but the
ones that can free up your time.OK, so please hit me up on that.
You know, use me and abuse me. I want to help you grow.
All right, thanks for listening.I'll go sell something.

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