#AItools #marketing #automation #salesstrategies #digitalmarketing
Summary
In this conversation, I catch up with my longtime friend and colleague, Roger Bauer, to discuss the significance of AI tools in marketing and sales.
We explore various AI platforms, their capabilities, and how to effectively utilize them for content creation and business growth.
The discussion emphasizes the importance of building trust in AI, understanding its limitations, and the practical applications of AI in enhancing marketing strategies.
We also highlight the need for businesses to embrace AI technology to stay competitive in the evolving digital landscape.
Takeaways
— AI tools are essential for modern marketing strategies.
— Building trust in AI is crucial for effective communication.
— Understanding different AI platforms can enhance content creation.
— Practical applications of AI can streamline business processes.
— Free AI tools provide a great starting point for businesses.
— Embracing AI technology is necessary for staying competitive.
— AI can help create unique content that reflects individual styles.
— Overcoming confusion about AI is key to successful implementation.
— Investing time in learning AI tools pays off in the long run.
— Marketing agencies must adapt to the changing landscape of AI.
Sound bites
"Pick one, run with it."
"It's a brave new world."
Chapters
00:00 Introduction and Background
01:19 The Role of AI in Sales
05:00 Understanding AI Confusion
07:07 Creating Personalized AI Content
10:34 Free Tools for AI Content Creation
13:09 Choosing the Right AI Tool
18:11 Practical AI Implementation
19:08 Introduction to AI and Prompt Engineering
21:23 Analyzing Writing Styles with AI
24:01 Utilizing AI for Content Creation
26:47 Training AI on Personal Voice
29:39 Building Your Unique Voice with AI
31:36 The Future of Content Creation and Marketing
33:44 Custom AI Tools for Writing
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hey, welcome to episode 725 of the sales podcast.
I'm going to keep it that for the moment, but we're diving in
still with AII have my buddy Rodger Bauer on.
I tell his story. I don't want to steal the
Thunder, but I've known this guyfor a long time, since like
2009. We talked regularly.
He's been to the house. I met the dog, the previous dog,
and so we get into that. But we first started podcasting
(00:23):
together in 2009. So the same year we met and he
is more advanced. He's single, no kids, so he can
get into the weeds of stuff whenhe's not riding his, his bike
hundreds of miles a week. So very technical.
And we had a couple of technicalissues.
I merged one. I ended it early at the end.
(00:44):
I've got a friend of mine comingover to troubleshoot my network.
I realized I've got a, some of my components are six years old.
Good grief. And then, you know, everything
just dies. Everything gets old to upgrade
your technology, but that shouldbe good, right?
I got a new camera, new new microphone.
I don't know. I got a standing desk now, fancy
(01:05):
tripod. I'm going to get some of those
wireless mics, but fancier wireless.
So even wireless I'm physically plugged in.
I don't know. I'm done.
Let's just put a. Turn that frown upside down,
right? But look, I'm hammering home
this AI stuff because it's important, but I have Rodger he
he did some pre work. And so we don't get into all of
(01:27):
that, but I will. OK, I want to lift the veil and
all of this. We still go about 40 minutes.
And so, but we're showing you some of the the free tools you
can use right now to fire or greatly diminish the support
(01:47):
marketing agencies give you. Well, Wes, aren't you a
marketing agency? No, I consult, I advise, I
teach, I train. I'll do a lot of done with you
stuff. But you know, I'm working with
the sales coach right now and getting through my own stuff.
It's like I'm always too honest.I had to call.
Literally this morning with a guy from the Air Force Academy.
Turned out he was a freshman in my squadron when I was a senior.
(02:08):
And he had told me, you know, that he was, he was of the mind
that 99% of marketers are liars and frauds and the other 1% just
haven't admitted it yet. And I was like, hard for me to
argue with that, you know, But we had a good, good laugh, good
chat. He remembered me, busted out the
yearbook, texted another freshman and he, he sent me a
text. So I'm not making this up.
I'm just, I was not planning on this.
(02:31):
But where did he send this? A guy said that I was one of the
good guys. I don't say anything for
sharing. So he said, hey, just reach out
to my closest friend from that year, blah, blah.
He shared that you were his favorite upperclassmen.
So there you go, quote whatever it takes.
And no, you made a difference. That's what he texted me, but he
texted his friend who was a freshman.
(02:53):
So whatever it takes was a mottofor a football team.
And so I had that engraved in myAcademy ring.
So my class ring still has that to this day.
But I tell you all this to understand, no, I do this for a
living. I do this to put food on the
table. So reach out to me if you think
(03:13):
I can help. Ioffer a free call.
There's no high pressure tactics.
Everything I'm showing you, you can learn on your own.
I have OK. And I've invested a little bit
in some coaching and some classes.
But I I know people, you know, Iget courses for free.
I get courses for, you know, $9 a month where you might pay 100.
It's one of the benefits of doing this for a long time.
(03:37):
I just know a lot of people, butI am, I am learning from these
people, OK? So when you work with me, when
you invest with me, it's just toshorten the learning curve, OK?
There is no proprietary patentedtop secret, No.
(03:58):
OK, I am showing you the things that I'm learning and that you
can do so, but time is money, you know.
And so let's say realistically it would take you call it 24
hours, right? Just 24 hours of studying and,
and you can do one to two hours a day.
So best case, 12 hours realistically or, or 12 days,
(04:23):
right? You know, 2 hours a day, but
you'll never get too uninterrupted hours.
And so now, you know, those 12 days spill over into 15 into 20.
Maybe you forget some of the things that that happened.
It rolls into a month, you know,yes, you're going to get better
doing it on your own. It'll sink in, but do you get
frustrated? Do you lose some deals?
(04:44):
You know, so let me just shortenyour learning curve.
And I'm building a lot of these agents right now, building up a
portfolio of these things. And so work with me, work with
Rodger, work with somebody that you trust, not one of the 99%
that that aren't. Because I'm telling you this AI
stuff is moving so fast. And I don't want to say you're
going to get left behind. You can always catch up, OK?
(05:06):
I mean, look at Apple, right? Apple's notorious for waiting.
They, they see what is happeningin the world and they come out
again, they're behind on their AI, they'll catch up.
OK, But learning this stuff, like when I look back at 2008
learning and Fusionsoft, it was hard, you know, did I waste
time? Should I have waited?
(05:26):
Who knows? 11, they came out with their
campaign builder, but I'd already established myself by
then. I was, I was being paid, I had
residual income, I had consulting income and Fusionsoft
would bring me out to help with their three day accelerators.
You know, by 2012, I wrote the first book on Infusionsoft.
So was it worth it to tough it out when it was newer and
(05:48):
harder? Yes.
And I think that's true here. You're going to be better off
because if nothing else, thinking through the process is
learning to think systematically, programmatically
think in terms of ones and zeros, right?
It's like a call comes in, who do I want to answer it?
How quickly, how do I route it? How do I sign owners, blah,
blah, blah, blah. What happens if they missed a
(06:09):
call? How do I route it?
You've got to think through those things or you will never
have a business that you can sell.
OK. And I'm working with my cousin,
family owned business. You know, if he wants to retire,
if he wants to sell this business, he's got to build
these kind of things out. I'm helping him right now with
his marketing automation, building that out with the CRM,
putting systems in place, putting marketing practices in
(06:30):
place that are scalable, that will run without him, but it
takes him to do it upfront. He's the owner.
The number one job you do as a business owner is market your
business. Nobody else loves your business
like you do. Doesn't mean you, you push all
the buttons, but you got to be conversant and aware of the
capabilities and the strengths and the limitations so the lying
marketers don't pull one over onyou.
(06:53):
And they will. And I've seen it non-stop for
damn near 20 years. OK, you've got to embrace this
stuff. So Rodger and I, you know, we
get a little banter. I'll remove as much as I can
with the software, the odds and the umms and the gaps.
And but you know, you'll hear some of my history with him.
And I think it's funny. He's a good dude.
He's from Kentucky, from Louisiana and Texas.
(07:14):
So, but I have him get into somespecifics.
So we're going to do more of these.
OK, so if you got questions on something you want to learn,
shoot me a note, text me, call me, e-mail me, hit me up on
social media. And I'm just going to keep
breaking these things down to make them accessible for you,
OK? I'm going to have links to
(07:34):
different programs, you know, affiliate links.
So if you buy, please use my links.
I get paid. It puts food on the table.
All right, so it's a way to support my efforts here.
All right, so enough of that. Hope you enjoy this episode with
Rodger. Rodger Bauer, my Kentucky
headhunter, the SEO Ninja Man. I've known you since 2009 I
(07:56):
think. It was before that.
No, it was, it was O 9. I joined Infusionsoft in O8.
I went to my first Infusion con icon in 2009.
Did I meet you or I meet Robert?Did Robert introduce me?
To you, you met him there. I had sent you a letter for a
affiliate type deal. You called me on the phone and
(08:18):
every since then we just kind ofhit it off and and became boys.
You've been to my house. You play with Decker.
I had for the diabolical. May he rest in peace.
Yeah, poor dude. My first podcast, my first
podcast ever, was with you, Southern Social Media.
Yes. 2009 Podcasting was freaking hard in 2009.
(08:45):
We had fun now. We were pig headed, dude.
We figured that stuff out. It was hard.
Yeah, I'm Googling stuff, pod Bean and I don't even know all
the things anymore. Oh, here we are.
I I keep saying I don't know what this is.
This is the sales podcast. This is the selling with AI
podcast. This is the AI one O 1 selling
(09:09):
podcast. We're we're going to figure out
one day like AI might tell us what the hell we're doing it you
AI that is it good enough that it can it can straighten me out.
It's getting there. It's getting all.
Right, it's getting there. Maybe, maybe chat 6 point O,
like 5 point O ain't quite clear. 5 point says he's he's
afraid of it. Should I be afraid of AI?
No. Hey, I should be your friend.
It's your boy. Kind of like Decker.
(09:29):
That's right. Decker was your friend.
He you just had to get past his bark.
His bark was worse than his bite.
That's for. And to warm him up, he was a
little bit territorial and a little defensive.
Man, yeah, we did that conference.
I think you still have. So I did a workshop.
Roger came out, Robert came out,another guy, Jeff came out.
(09:51):
We were teaching. Was were we teaching social
media then or just marketing automation?
Nah. Just Internet marketing, the
broad term, but it was more automation.
I found, I think it was right here.
I think I'm looking at it actually.
There's a, there was a, a churchactually in an industrial
warehouse kind of thing. And they, they would rent the
(10:12):
facility out during the day during the week.
So had a little theater. We were up on stage, but I had a
photographer come and did headshots for everybody.
You use that headshot, I think. So to this day, sometimes I see
it. Yeah, I still use that.
On some of your social profiles,Yeah.
You know, you might want to update that.
I'm just saying, I mean, it's a good picture, but that was like
2010, man. Yeah, whatever.
(10:34):
I don't look that much different, little less hair.
So for those listening, so Rodger is much more technically
inclined than I am. I call him the the Java Pearl
Wizard and he's been helping small and medium businesses as I
have, but much fancier stuff. I'm more on the on the wording
(10:56):
and the sales engagement, the one-on-one sales process and
Rodgers good with that. But he's is it fair to say like
more like technology 1st and then figure out the sale.
I'm more like sale 1st and figure out the.
Technology. That's fair.
So we've been talking about AI and as y'all know, you've been
listening last month or so. It's just, you know, the light
(11:17):
bulb went off for me again. Rodgers more technical, even
though he's from Kentucky, you know, he might be a little
smarter. I don't know, maybe I don't
know. Probably not.
I don't know, but he certainly embraced this AI stuff earlier
and has been implementing thingsfor clients.
So we've been hashing out some ideas.
You know, what am I, what am I going to do with this podcast?
How do I bring value? How do I differentiate myself?
(11:39):
How do I make it worth your time?
And so he's put together a few things.
I think we got to keep it in bite size snippets because I
don't want you to just listen tobe entertained or distracted.
I want you to get some ideas andgo implement them.
And if they don't work, fine. You know what doesn't work?
OK, But none of these are going to be expensive.
Or complex. You can do them in a day.
You can certainly do them in a week.
(12:00):
Okay, but carve out some time and figure.
Out how to use these tools because like when I when I ran
across Infusionsoft in 08, I sawthe power of sales and marketing
automation. I went all in.
You've got to go all in on AI. Okay.
But what does that mean? I keep saying, you know, all
these AI gurus, all these marketing gurus, you know,
(12:20):
they're, it's like, it's like going to a golf pro.
I'm like, hey man. How do I?
How do I? Play better golf.
Well, you want to hit a 300 yardtee shot in the middle of the
fairway? You want to stick your approach
shot within 3 feet and you want to make the putt?
That'll be $10,000 please. If you want to come back for
another lesson, it'll be another$10,000.
You're like what? And while you're at it, by this
$10,000 set of clubs, improve your game.
(12:44):
Yeah, and I've got $10,000 golf balls.
Yeah. I'm like, can you tell I'll
never slice with him? Nope, that's not what I'm
saying. But you're you're just a wimp if
you don't buy my 10,000. Like, come on.
So there's a lot more to it, youknow?
So what are what are we coveringtoday man?
Wait, what are the biggest complaints people typically have
at the beginning with AI? What are they?
(13:05):
Yeah. Man, I don't know.
It's there's a lot of confusion.There is, you know, I'm seeing
it everywhere. Like I don't know where to
start. You know, I'm talking with guys
in my inner circle and they're like, I don't, I gave them some
links. They're like, I don't even know.
Where to start? Dude, there's honestly, there's
a lot of confusion. What is AI?
(13:26):
How is AI different from an AI agent?
You know, I've been kind of reminding people that just
definition, even that is unknown.
And then people like like, wheredo I start?
You don't need a stand alone account.
Who's best? Is it just ChatGPT?
You know, they don't know the difference between they don't
(13:46):
even know that there is a Claudeand a Manus and an innate in and
a mind studio and grok and whatever.
I mean there, there's a bunch. So I think they're just, it's
just people are overwhelmed and a confused mind says no.
So they're just like, yeah, yeah, I see.
Like IBM has a free course, Google Now has a free course.
(14:08):
You know, it is LLMAI is AILLM. It's just all these acronyms.
And so they're just back to a Google Sheet with some prospect
names, and they just try to makesome calls when they have some
time. And the other thing that they'll
they'll typically say is once they get past that hurdle is
what sounds generic. It sounds robotic.
It doesn't sound like a human. So then that turns people off.
(14:31):
And then you have people that just open the floodgates and
say, well, here, go create this content for, let's just say a
roofing contractor. We just had storms that came
through. So a lot of roofing contractors
are going door to door trying toget somebody to sign up for the
roof. Almost everybody in the in the
neighborhood got a new roof because they had hail damage and
(14:52):
so forth. But what a marketer might do or
an inexperienced AI person woulddo is go out and create generic
content for that roofer and say,hey, I've got something for you.
This will help you grow sales. You won't have to go door to
door. Well, that's not so much the
case. And why is it?
Because the AI is just going to crank out you, feed it shit,
it's going to give you shit back.
(15:12):
That's just the way it goes. And what I want to do today is
go over a couple of prompts thatyou can feed it and you can use
the free model to do this. You can use the paid model.
You don't have to have a pro subscription, but it helps if
you have just a basic. If you don't, I've also got an
AI that will analyze, It's a custom GPT that will analyze
(15:35):
your writing and give you back aprompt that you can then feed it
from then on and it'll write more like you.
Is it going to sound exactly like you every time?
No, but it's going to sound a whole lot more like you than it
would today just out of the can where you say, hey, write me an
article about storm damage and help me sell more roofing jobs.
(15:55):
That's not going to give it a you got to give it context.
So this will help at least give it a little bit of your
personality to inject into its writing.
Well, and everybody needs to remember too.
Nothing's going to be perfect out of the gate.
But it's not like you get some content created and you have to
use it exactly as is, you know, go and edit it.
(16:16):
I've talked about for years, youknow, and I learned it from Dan
Kennedy and the other great writers, you know, having a
swipe file. And, you know, everybody's too
young to remember that anymore. But I mean, back in the day we
had newspapers and magazines, you know, and I would, I'd be on
an airplane and I'd see an article that I liked and I would
(16:37):
swipe, I would literally RIP it out of the magazine.
I would see an an article or an ad in the newspaper.
And I don't want to carry the whole newspaper.
So you cut it out, you swipe it and you have this Manila folder.
When you sit down to write, you start flipping through those
things so you could be inspired,so you weren't just staring at
this blank screen. And so AI generated content.
(17:02):
Just look, and I've told people this many times.
I still have in my HubSpot drafts, blog post drafts from
someone else. I, I saw an article and I liked
it. I copied the entire thing and
paste it in my blog. And now when I go to write, I
just write, write over the top of it, just like you would do a,
a research paper back in high school.
(17:22):
You know, it's like cite your sources, but you got to rewrite
it. So I would totally rewrite the
whole thing, but at least I'm looking at it and I'm, I'm
inspired. I put it in my own language, cut
some things out, add some things.
So it's like, and I know the purists out there are, are going
to poo poo this, but it's like, So what you know, I mean, a
(17:42):
purist copywriter is going to critique a roofer's AI landing
page, you know, AI generated landing page or a chiropractor.
They're not even looking at you,you know, but you do need to
edit it because there are tools out there, algorithms out there
looking for AI generated content.
They'll deprecate it, right? They'll give you a lower grade,
(18:04):
lower ranking. So tweak it, you know, embed a
video, do some other things. But it's a great start, dude.
It's a whole lot better than nothing.
Yeah. And you could take what you were
talking about earlier is you could take somebody's blog post
feed in your writing prompt, which is what we're going to
create today, and it'll out of the gate rewrite that article to
(18:24):
sound more like you. Now again, is it going to be
perfect? No, but it's going to be a heck
of a lot closer than it was six months ago, a year ago, two
years ago, whatever, whenever all this craze started.
So my goal is to help the personwho's overwhelmed and doesn't
know where to start. At least give them a foundation
(18:45):
to where they have something that sounds a little bit more
like them and something that they, if they did use it out of
the can, it's probably not recommended, but at least you
would have something that doesn't sound like everybody
else. It's not going to sound like a
million other people. At least they'll sound a little
bit more like you. And it gives you a starting
point like you say that you can then go back and edit and make
(19:07):
sound dial it in a little. OK, so you said there are some
free tools they can use, right? Yes.
So free is good. Free is always good.
Well, if I'm going to share my screens.
Not always good, but I mean, it's usually good.
It's usually a place to start. I saw a sign.
I got a buddy who's always looking for free tickets to
(19:29):
Louisville basketball games, Louisville football games,
whatever. So I saw a sign on the side of
the road out in the sticks one day and it said free manure and
I had a phone number. So I snapped a picture and said
here you go, here's more free stuff for you.
Don't think I'd be calling that number, but he might.
Why not? You need manure.
Yeah, I guess so. All right, so I'm going to share
(19:49):
my screen here and we're going to say if it'll let me do that,
just give me a little dialogue here.
You're supposed to be the technically sophisticated savvy.
One here, man. Here we go.
Well, I'm not going to be able to do that because it wants me
to quit and reopen the the studio.
The studio? Yeah, Riverside.
(20:09):
A Riverside studio. If I can get this dialogue to
move, maybe it'll let me. Can you share it with me?
I I don't know, it wants me to quit the app and go back in.
What app are you in? The Riverside app.
Right, but what What file are you showing?
Is it just a dot word? Dot, I just want to show that
ton of voice PDF that I sent youlast night.
(20:33):
Can you prop that up there? I've got your e-mail here W
e-mail style rules. You pulling that one up?
Let's see, I think it was pull up mine here Tone of voice last
night, Tone of voice PDF. You can share that.
Boo, I got you there. We go.
How to teach AI to write like you or anyone else with
precision. So let's share presentation.
(20:55):
What do I do? Presentation or screen?
Let's share a window. A Bing bada boom.
Got it. There we go.
Is that zoomed in enough? If you can go down to Step 3,
which is how to the ultimate accuracy prompt and that's what
we're going to enter into and I've got ChatGPT open, Google,
Gemini and Claude. But since I can't share my
(21:18):
screen just yet unless I log outand log back in.
Well, OK, so let's talk about that real quick.
OK. Why?
Why so many? And how does somebody choose one
or the other? It's preference in my opinion.
I think I've always heard and I I tend to believe this as well.
Claude does a better job with writing content, but to
(21:40):
incorporate other things like research and and deep research
and things like that. ChatGPT is probably a little
better, but Claude's typically been the better writer.
I've gotten good results from Gemini what I've put in the.
Writing So Gemini is Google's free or upgraded paid chat GPAI
(22:01):
right? ChatGPT is made by open AI
right? Right.
Claude is made by who? Claude is.
Doesn't matter. We'll look it up.
We'll look it up. There's Claude and there's
Manus, right? Are those kind of the biggies
right now? Yeah.
And you've got Grok. You've got.
Well, yeah, by. Twitter or X?
Yeah, and you've got. People, it took me a minute to
(22:24):
realize, I mean, you can have like a stand alone grok account,
just like you can have a ChatGPT, right?
And then you can pay to upgrade and these things.
I mean, at the end of the day, like I don't want to confuse
anybody. I don't want any of you
listening to this to go do a bunch of research.
I'm like literally flip a coin, get chat, get Gemini, whatever.
(22:46):
And look, I have a on my browser.
I've just created a folder, I named it AI and I'm throwing all
these things in there and I I'llinclude a link to Manus.
If you don't have Manus, please click my link.
You get 500 credits, I get 500 credits and those credits don't
go away every day you log in on the free account, you get 300
(23:08):
credits and they expire every day.
So it's just a different structure of the free ChatGPT.
I don't know what the limit is, but if you haven't generate a
lot of reports and detailed stuff.
I, I have maxed out my, my ChatGPT on the free version, you
know, on the paid versions of these, they're at levels, they
might be 15 a month or 20 a month or 25 a month.
(23:31):
If it's month to month, you know, 20 if, if you go for a
year. So fine, go get one of each, use
the free ones of each, kind of like, you know, Dunkin Donut or
Krispy Kreme has when they're hot now, right?
You get a free doughnut. So get your free doughnut in the
morning, drive through Sam's Club, get you some free samples,
(23:52):
you know, go through Trader Joe's, get you some more free
samples. So like you can mix and match,
but eventually it's kind of a pain in the ass.
You're going to want to invest in one of these.
And because it develops a history for you and you can tell
it save a lot of history, a little history.
But my my chat knows my marriageand kids and where I went to
(24:12):
school and my company name. And it pulls up that history.
OK. So it's kind of like you have a
cast iron pan. Rodger Bauer.
Of course. You know no respect in
Southerner does not have a good.Gotta have that.
But like you season that thing and like, you know, once you're
done cooking, you boil some water, kind of wipe it down.
(24:34):
But like, you want some leftovergravy and sausage and and
venison and some grits, you wantseep that stuff in right and
that pan gets better and better.So the same thing with your,
your AI agent. It's going to get better if you
stick with it. So, so you know, pick one, run
with it, because again, for 99% of you listening to this, just
(24:54):
get started. You don't need the absolute bet.
You'll waste more time and lose more business trying to find the
ideal chat than just pick one. Right.
And to backtrack real quick, Claude is made by Anthropic.
I just. Anthropic and it's yeah.
And I can't even remember. And and so the way you all think
(25:15):
of this, it's like Ford, GeneralMotors, you know, Dodge,
Chrysler or whatever, Mercedes, BMW and they and then they all
make their different vehicles. At the end of the day, they're
all vehicles. You know, you may have a
preference, OK, BMW may be faster than Lexus or Lexus may
be whatever. Lexus is still groovy, but a
smoother ride for lower cost. OK, whatever you're not walking,
(25:39):
you know, they're all nice rides.
OK, you're, you're hauling wood,then you may not want to BMW,
you may want to Ford, whatever, you know, just, but just pick
one and get started, right? And that my intend at the
beginning of this was to just showcase the differences between
the three across it. But it's not really a big deal.
Like it like you said, pick one,go with it, stick with it maybe.
(26:00):
Maybe we show the differences later.
Yeah, OK. I want people to just start
using these tools, right? You know, OK, so let's jump in
and do that. If you can copy and paste where
it says tone of voice replication prompt, Ultimate
Accuracy Edition, start right under that you are a tone
replication engine and copy all the way down to after 10 and it
(26:24):
says end of output. We're going to paste that into
what I don't care GBT. Claude taking all this.
Yeah, OK, keep going. There you go, right to the where
it says end of outfit. Got you.
There you go. Copy that.
Paste that into. Take one of your your picks
there. Bust out Claude.
(26:45):
Roger's back in business now. He's sharing his screen, grabbed
all the prompts and where? Where are you going to put this?
I'm going to put this into. If you want to use Claude, we
can do that because I've done iton ChatGPT for you before.
So let's do that. We're going to take this and
paste this over into Claude and I'm going to upload.
I've got one of your. Where'd you get all these
(27:06):
details? Because that can be kind of
daunting. And you see all the gurus, you
need a good prompt. Message me for my 1001 prompts
for making money while you sleep, you know, and bad
prompts, bad money, bad business, bad person.
You're killing the earth. I mean like, OK man, whatever.
Dude. This is pretty.
(27:26):
Damn detailed. How do I put this?
This is kind of a an amalgamation of a bunch of
different prompts that I've gathered up over the years.
You got it, juxtaposition. That's right.
It was like multiple prompts from a lot of different sources.
So it's not 100% unique to me. But what I did in order to
generate this was I took all of the prompts from various people
(27:50):
that I've gathered over the last, I'd say 18 months to 24
months, put that into a chat session and asked it to spit
back the best of the best, so tospeak.
So that's what we have with this.
And if people want a copy of this, be more than happy to
share it. I've sent it to you as APDF.
(28:12):
So if people want to, they want a copy of this, you can get the
prompt. I can also scroll really slow
and it's too much to type. There's ten different things
it's going to analyze. It's.
Too much to type. Just e-mail us.
Or you know what? Open a bunch of different things
to give me a prompt for this. Prompt for tone of voice.
You start refining it. Right.
(28:33):
But let me let me just go the 10things it goes over.
It's going to it's going to analyze vocabulary, word choice,
grammar and syntax patterns, fluctuation in rhythm, sentence
structure and flow, paragraph structure and framing, tone,
mood and emotional texture, voice quirks, mannerisms and
signature moves, rhetorical devices and figurative language.
(28:58):
You know, at the end of your emails you typically sign off
with now go sell something or market like you mean it.
This will capture that. So then it gives it just that
little unique touch that you or your flair, so to speak.
And then it's going to analyze cohesion and flow across the
piece dialogue if present. And then it's going to give it a
final instruction of, after generating the style guide, the
(29:21):
receiving AI. So this will work across Claude,
ChatGPT, Gemini, Grok, you name it.
It's DeepSeek is another one. You should be able to take these
instructions, hand it to it, andit should be able to duplicate
your voice pretty closely. Now all I'm doing is copying and
pasting this into a Claude session.
And then I've got one of your old e-mail swipe files.
(29:46):
Took a lot of your old emails and said, OK, let's just put
this into one centralized text document so that I can analyze
it and determine how does Wes write if I can get this dumb
dialog box out of the way. So let me find that.
And here's this is your e-mail file.
I'm going to attach that and we're going to click the little
button here and see what we get out of it.
(30:06):
Holy crap, look at that. Jeez.
I haven't used cloud for this, so this might be interesting.
It's pondering. Bird good things, yeah.
But while it's doing this, this,I created one for you, sent it
to you the other night. That was a ChatGPT one.
We can also do it through Geminiand see what the different ones
are. But you can see here it comes
direct conversational language with occasional industry jargon
(30:29):
guru CRM pipeline prospects favorite action verbs over
passive constructions. Go sell something, attack,
dominate. Mix simple words with strategic
profanity. Emphasis shiitake mushrooms.
What the hell? Pay holes.
So you can see it's getting a little, it's getting a flavor of
your personality and it's got those 10 different things that
(30:49):
we just went over of what it's analyzed.
But if you copy and paste this into something which will take
that and do that and you see it's got the big bold thing
receiving AI should be able to use it to produce content in the
exact same style for any topic, audience or purpose.
So what I'm going to do is copy your The West style prompt and
(31:11):
we're going to test this. We're going to do what you
talked about earlier. I'm going to go over to Google
Gemini. I'm going to paste this into
there, copy a little bit too much.
So now we're going to do something a little bit crazy
here, but this gives people the general idea of what's possible
with this stuff. Once you create this, let's go.
Let's just do something simple like this.
(31:32):
We're going to take the transcript from this high level
thing, OK? I'm going to have it summarize
this. This is built into YouTube so
it's not like I'm stealing anything.
Well, you can build AI agents. I have an AI agent that will
transcribe whatever. It can summarize whatever.
You can give it APDF. You can give it a.
URL and give it an article so. I've got.
(31:54):
One that'll. Take this.
Take this. Transcript right here and it'll
summarize it to which you can then go, I've done this, you've
seen it in action. It'll summarize the transcript
generically. So then that you can take that
and write an article. You can do, you can create a
video script, you can do whatever the hell you want with
(32:15):
it. But I'm going to take that
transcript, which looked like itwas 30 minutes or so.
I'm going to enter in an instruction take.
I'm going to paste a transcript.So I'm going to tell it, I'm
going to paste a transcript of avideo.
I want you to summarize in the tone of voice just shared.
Let me know when you're ready. You kind of treat AAI like an
assistant or an intern. Do you have to?
(32:37):
Tell it. Let me know when you're ready.
Won't we just do it? It usually does, but I like to
put that in there just to make sure that I don't overload the
the prompt on the front end I. Saw something, it was like GPT
burns up a billion gallons of water a day or something.
Just processing politeness. Feel like please and thank you
or some ridiculous number. I hear my wife, my
(32:58):
mother-in-law, rest her soul, she she would thank Alexa and
Siri. It's like grandma, it's a
computer. So it looks like this was a hype
video. That's.
Online right now mofo. Give me the output if you know
what's good for you. So they're they're looks like
they've got some a GPT update within high level and it's taken
this and added a little bit of West flair to it.
(33:20):
All right, so let's get let's get after this.
So you got a transcript, right? Here's the deal.
I just got high level Jersey Shore.
What's that? What does high level have to do
with this? I just took their video.
It's a release radar video, thisthing, and that's the
transcript. I fed it, but I fed your writing
prompt in it so that we could see what it would do with it.
So this it just. I got you.
(33:42):
It's summarizing the video in your voice.
Yeah. So, and looking in that, does
any of that sound like Wes? Can you zoom in on that cuz it's
hard to see. How do you do that command plus
here? How's that?
That's better. Still a little blurry just from
the resolution, but. Yeah.
It's getting better. But here's what it says.
To memorize this see it it's just yeah, and that's fine.
(34:02):
We don't have to get in the weed.
But the point is it's just that simple.
I mean you you use a free existing feature in YouTube,
right? That grabbed it that grabbed the
transcript. You put it into a free chat tool
right now you're using Gemini, right?
You also used clawed right at first, but you can use any of
(34:23):
them and just pick one and use it and it gives.
So it rewrote the transcription in my voice.
Now back up real quick. How?
How did you train this engine onmy voice?
I took the the output from Claude, which gave us the
analysis of your voice and gave us a ton of voice prompt.
(34:45):
All this right here that you seeon the screen.
You've got that prompt, but it it has to reference me
somewhere, right? It did it.
Look up my website. Yeah, right.
I fed it those emails. I attached the text file that
had a swipe file of your emails.OK, OK, OK.
So it analyzed that and this is this what it spit back.
(35:06):
Because I I know a lot of peoplelike I'm working with a client
now, small business owner, he's not into sales and marketing.
He's an OPS guy. He's got to grow.
He has no content. The business does has a website.
It's got in about us. It's got the family history, so
and I know he's not alone. So if somebody has a very
(35:27):
limited digital footprint, what do they do?
I mean, I guess it just they're going to struggle to create
something in their voice, right?Well, if you've got something
like take. Well.
I took what I did for mine and just like I did with yours, I
just took the emails that you'd sent over, which I know they're
they're e-mail blast. It wasn't personal emails from
(35:50):
you to me, but I took the ones that you sent out on a regular
basis and just put them into a swipe file, made it a text file
and had it analyze it. But it let's, let's say that
they they're in that situation. They don't have a bunch of
content out there. They're not typically a writer.
If there's something that they've written in the past and
you can take stuff like just personal emails back and forth
(36:13):
between you and a friend and have it analyze it and it can
come up with a tone of voice based on that, that is 1 e-mail
going to tell it much? No, the more information you
give it, the better it's going to do.
And let's say you have, let's say you can gather 100 emails
that are distinctly you because you write different.
(36:34):
Or you could even take text messages that you share with a
friend, copy those, paste those into a a text file and have it
analyze that and it'll get a flavor for how you talk and how
you communicate and what some ofyour quirks are.
And it even has here voice quirks, mannerisms and signature
moves. It'll pick up on that stuff.
You may think it's insignificant, but AI can see
(36:57):
through some of that stuff and it can take that and then give
you a unique voice print is whatsome people call it, or a write
print that is unique to you thatyou can then turn and use just
like we just did here. I mean this, this whole thing
that Jim and I just did is a summary in your voice.
It didn't know anything about you beforehand.
(37:19):
It it still doesn't know that much about you, but it's able to
do. It.
But The thing is, you know, for anyone listening, if you don't
have a voice, fine, you'll startcultivating it, curating it.
OK, grab this, go through it, change some things, make it
sound like you. I include southern isms all the
(37:41):
time I make up. Word, but I put.
Ain't and gonna and coulda, woulda, shoulda sprinkle those
in. You don't have to go crazy, but
over time you will develop your voice.
You will gain confidence. And so don't go out there and
use this stuff to lie, right? There's a lot of people, you
know, come to my workshop, you know, I'm going to show you how
to make a year's worth of content in 30 minutes and blah,
(38:02):
blah, blah, and say, OK, great. Then I'm going to create an AI
agent that'll skim your year's worth of content in 5 minutes.
And so, I mean, nobody's listening to anybody.
So we've got to remember there'shumans on the other end of the
screen. So use this.
And look, I'm telling everybody,man, marketing agencies are in
trouble, OK? You've got agencies who for
(38:24):
years have been using overseas assistance and some early AI
tools, and some of them they paid decent money for
subscriptions. But you know, you can hire a
Filipino with a master's in English with better
pronunciation and enunciation and grammar than you and me
combined for $5.00 an hour. And they are riding this
(38:46):
content, you know. But there there's like an
attorney charging $500.00 an hour and giving it all to a
paralegal and then they just skim it and sign off on and pass
it over to you, you know, so those agencies are in trouble.
So if you've got somebody saying, yeah, we'll make a,
we'll make a web page for you, you know, it's $1000 and we're
going to need 3 weeks. Screw them.
(39:09):
You can make that page. Even if you're brand new to
this, it maybe takes you 2 hoursto do some research.
OK, You can do it damn near for free in a couple of hours.
And then granted, your time is money, you know, my
brother-in-law can fix anything in my house.
In one trip. It's going to take me 12 visits
to Home Depot. You know, six hours of scrolling
(39:31):
YouTube and about 100 curse words in three arguments with my
wife. My dog's upset.
I mean, so it's shit. Then I end up not doing it.
So if that's you, fine, pay somebody to do this stuff for
you. But I'm telling you, it ain't
that hard. OK, At a minimum, start asking
your marketing people how much are you using AI for this?
(39:52):
Are you charging me, you know, top rates or are you charging me
the efficient AI rate? You know, so you need to
understand what's going on because any smart marketer is
doing this, period. There's a couple of other ways
you can come up with content foryourself.
Let's say you have somebody thattalks like you and and does
(40:15):
produce a lot of content. You can have it mimic their
style. It's obviously not going to be
you because it's not. You're not the one producing the
content, but if you have something that you aspire to or
whatever, or think somebody's a lot like you, you can have it.
Copy that. Another thing you can do is if
let's say you don't, you're not good at writing, but you're fine
getting on camera and talking topotential clients as though
(40:39):
you're just having a conversation like we are.
Have it go out and analyze the transcription from the video.
If you upload it to YouTube or there's things like Whisper AI
that will go out and transcribe the video for it.
If you upload an MP4 or whateverand you can get your tone of
voice analyzed that way. There's a lots of different ways
(40:59):
to do this. You can even record into a voice
recorder. Just record a conversation
you're having with somebody, letthem know that you're recording
the conversation so they don't freak out or think you're trying
to pull it fast on them and haven't analyzed that.
That's another way you can do it.
There's all kinds of ways you can get your unique tone of
voice or style of of communicating to where AI can
(41:20):
sound a lot more like you than just the generic stuff you get
off the shelf. That's that's what this whole
session is designed to to help you do.
And look, yes, and, and let's behonest, right?
When you hired brothers, neighbors, cousin's friend to
build your website, copywriting was always extra.
(41:42):
It's always not included or you got to find your own.
So then you went and found someone or they found someone
and they wrote some stuff. So the stuff on your website is
already not good. Almost guaranteed.
Most people's websites I read and I'm a writer.
I freak out on content and tone of voice.
(42:04):
I cannot remember the last time I looked at somebody's website
and was genuinely impressed withthe words on the page.
Headlines were off, sub headlines were off, captions
were off, typos. A lot of I, we, me, us focus.
OK, so don't worry about gettingthis perfect immediately.
(42:28):
Use this if some a hole agency is trying to charge you, you
know, 2020 or 2000 pricing. You know when they were hard
coding websites with Adobe Dreamweaver, you know, it's like
no, those days are over. You know, power to the people.
(42:48):
It's a brave new world. So power to the people, right?
Something happened with Rodgers video there towards the end, but
you got the gist of it. I need you to start.
I need you to create free accounts with ChatGPT, with
Manus, with Claude, with Gemini,with Grok.
It's probably a good start, right?
(43:09):
All of them have free options. Meta has a decent AII, just
haven't used it much so I can't talk about it.
But I've got a bookmark, I've got a, a tab on my browser just
called AI. And so all the the tutorials
that I'm learning, the courses that I'm in, the free tools I'm
linking to there, some of them have apps you can download.
(43:30):
I keep ChatGPT open on my desktop.
I've got it on my iPhone. I've got Claude.
Yeah, Claude is there. Manus stays open as a browser.
So I'm trying to use that more. I've got a link.
Please use mine. I get 500 credits and you get
500 Manus credits. The credits like that stay.
But otherwise, everyday you log in, they give you 300 for free,
(43:53):
but those expire. So use my link pretty please,
and we'll both get 500 permanent, you know, not
permanent, but they, they don't expire till you use them.
So it's a little different than how the others keep track.
So on the free ones, they just limit you eventually.
But they, they're so powerful, even free.
It's a it's amazing. OK, so, but look at the end of
(44:14):
the day, we've got to remember there are humans at the other
end of the screen. This is why we're doing it, is
to connect with humans, to builda relationship, to answer
questions, to calm their fears, to solve problems for them.
How you do that in the age of AIis going to change, just like it
changed with the Internet. So you got to figure this out,
but keep in mind, you're trying to help somebody, OK, Use this
(44:37):
technology to educate people, toinform them, to help them get to
know like and trust you. But trust is the ultimate key.
That's the main component in allof this.
So if you lie to people, if you use AI to screen scrape, enrich
a contact, record a database, use some other AI to send
emails, and you, you try to comeoff as as though it's personal.
(44:58):
You'll do some people and it'll work for a while, but then
others, they'll figure out that you're lying and it's not going
to be good. So cut corners at your own risk.
You have been warned, All right,but reach out to me.
Let me help you. Let's talk about things, see how
I can help. It'll be thousands of dollars.
I guarantee you it won't be 10s of thousands.
(45:19):
It'll be super quick. It won't be free.
You know, got my podcast for free, my newsletters for free, a
lot of free things, so. But our first call.
Is free, right? And we'll see how I can help
you. But hey, thanks for watching.
I'll go sell something.
Hey, welcome to episode 725 of the sales podcast.
I'm going to keep it that for the moment, but we're diving in
still with AII have my buddy Rodger Bauer on.
I tell his story. I don't want to steal the
Thunder, but I've known this guyfor a long time, since like
2009. We talked regularly.
He's been to the house. I met the dog, the previous dog,
and so we get into that. But we first started podcasting
(00:23):
together in 2009. So the same year we met and he
is more advanced. He's single, no kids, so he can
get into the weeds of stuff whenhe's not riding his, his bike
hundreds of miles a week. So very technical.
And we had a couple of technicalissues.
I merged one. I ended it early at the end.
(00:44):
I've got a friend of mine comingover to troubleshoot my network.
I realized I've got a, some of my components are six years old.
Good grief. And then, you know, everything
just dies. Everything gets old to upgrade
your technology, but that shouldbe good, right?
I got a new camera, new new microphone.
I don't know. I got a standing desk now, fancy
(01:05):
tripod. I'm going to get some of those
wireless mics, but fancier wireless.
So even wireless I'm physically plugged in.
I don't know. I'm done.
Let's just put a. Turn that frown upside down,
right? But look, I'm hammering home
this AI stuff because it's important, but I have Rodger he
he did some pre work. And so we don't get into all of
(01:27):
that, but I will. OK, I want to lift the veil and
all of this. We still go about 40 minutes.
And so, but we're showing you some of the the free tools you
can use right now to fire or greatly diminish the support
(01:47):
marketing agencies give you. Well, Wes, aren't you a
marketing agency? No, I consult, I advise, I
teach, I train. I'll do a lot of done with you
stuff. But you know, I'm working with
the sales coach right now and getting through my own stuff.
It's like I'm always too honest.I had to call.
Literally this morning with a guy from the Air Force Academy.
Turned out he was a freshman in my squadron when I was a senior.
(02:08):
And he had told me, you know, that he was, he was of the mind
that 99% of marketers are liars and frauds and the other 1% just
haven't admitted it yet. And I was like, hard for me to
argue with that, you know, But we had a good, good laugh, good
chat. He remembered me, busted out the
yearbook, texted another freshman and he, he sent me a
text. So I'm not making this up.
I'm just, I was not planning on this.
(02:31):
But where did he send this? A guy said that I was one of the
good guys. I don't say anything for
sharing. So he said, hey, just reach out
to my closest friend from that year, blah, blah.
He shared that you were his favorite upperclassmen.
So there you go, quote whatever it takes.
And no, you made a difference. That's what he texted me, but he
texted his friend who was a freshman.
(02:53):
So whatever it takes was a mottofor a football team.
And so I had that engraved in myAcademy ring.
So my class ring still has that to this day.
But I tell you all this to understand, no, I do this for a
living. I do this to put food on the
table. So reach out to me if you think
(03:13):
I can help. Ioffer a free call.
There's no high pressure tactics.
Everything I'm showing you, you can learn on your own.
I have OK. And I've invested a little bit
in some coaching and some classes.
But I I know people, you know, Iget courses for free.
I get courses for, you know, $9 a month where you might pay 100.
It's one of the benefits of doing this for a long time.
(03:37):
I just know a lot of people, butI am, I am learning from these
people, OK? So when you work with me, when
you invest with me, it's just toshorten the learning curve, OK?
There is no proprietary patentedtop secret, No.
(03:58):
OK, I am showing you the things that I'm learning and that you
can do so, but time is money, you know.
And so let's say realistically it would take you call it 24
hours, right? Just 24 hours of studying and,
and you can do one to two hours a day.
So best case, 12 hours realistically or, or 12 days,
(04:23):
right? You know, 2 hours a day, but
you'll never get too uninterrupted hours.
And so now, you know, those 12 days spill over into 15 into 20.
Maybe you forget some of the things that that happened.
It rolls into a month, you know,yes, you're going to get better
doing it on your own. It'll sink in, but do you get
frustrated? Do you lose some deals?
(04:44):
You know, so let me just shortenyour learning curve.
And I'm building a lot of these agents right now, building up a
portfolio of these things. And so work with me, work with
Rodger, work with somebody that you trust, not one of the 99%
that that aren't. Because I'm telling you this AI
stuff is moving so fast. And I don't want to say you're
going to get left behind. You can always catch up, OK?
(05:06):
I mean, look at Apple, right? Apple's notorious for waiting.
They, they see what is happeningin the world and they come out
again, they're behind on their AI, they'll catch up.
OK, But learning this stuff, like when I look back at 2008
learning and Fusionsoft, it was hard, you know, did I waste
time? Should I have waited?
(05:26):
Who knows? 11, they came out with their
campaign builder, but I'd already established myself by
then. I was, I was being paid, I had
residual income, I had consulting income and Fusionsoft
would bring me out to help with their three day accelerators.
You know, by 2012, I wrote the first book on Infusionsoft.
So was it worth it to tough it out when it was newer and
(05:48):
harder? Yes.
And I think that's true here. You're going to be better off
because if nothing else, thinking through the process is
learning to think systematically, programmatically
think in terms of ones and zeros, right?
It's like a call comes in, who do I want to answer it?
How quickly, how do I route it? How do I sign owners, blah,
blah, blah, blah. What happens if they missed a
(06:09):
call? How do I route it?
You've got to think through those things or you will never
have a business that you can sell.
OK. And I'm working with my cousin,
family owned business. You know, if he wants to retire,
if he wants to sell this business, he's got to build
these kind of things out. I'm helping him right now with
his marketing automation, building that out with the CRM,
putting systems in place, putting marketing practices in
(06:30):
place that are scalable, that will run without him, but it
takes him to do it upfront. He's the owner.
The number one job you do as a business owner is market your
business. Nobody else loves your business
like you do. Doesn't mean you, you push all
the buttons, but you got to be conversant and aware of the
capabilities and the strengths and the limitations so the lying
marketers don't pull one over onyou.
(06:53):
And they will. And I've seen it non-stop for
damn near 20 years. OK, you've got to embrace this
stuff. So Rodger and I, you know, we
get a little banter. I'll remove as much as I can
with the software, the odds and the umms and the gaps.
And but you know, you'll hear some of my history with him.
And I think it's funny. He's a good dude.
He's from Kentucky, from Louisiana and Texas.
(07:14):
So, but I have him get into somespecifics.
So we're going to do more of these.
OK, so if you got questions on something you want to learn,
shoot me a note, text me, call me, e-mail me, hit me up on
social media. And I'm just going to keep
breaking these things down to make them accessible for you,
OK? I'm going to have links to
(07:34):
different programs, you know, affiliate links.
So if you buy, please use my links.
I get paid. It puts food on the table.
All right, so it's a way to support my efforts here.
All right, so enough of that. Hope you enjoy this episode with
Rodger. Rodger Bauer, my Kentucky
headhunter, the SEO Ninja Man. I've known you since 2009 I
(07:56):
think. It was before that.
No, it was, it was O 9. I joined Infusionsoft in O8.
I went to my first Infusion con icon in 2009.
Did I meet you or I meet Robert?Did Robert introduce me?
To you, you met him there. I had sent you a letter for a
affiliate type deal. You called me on the phone and
(08:18):
every since then we just kind ofhit it off and and became boys.
You've been to my house. You play with Decker.
I had for the diabolical. May he rest in peace.
Yeah, poor dude. My first podcast, my first
podcast ever, was with you, Southern Social Media.
Yes. 2009 Podcasting was freaking hard in 2009.
(08:45):
We had fun now. We were pig headed, dude.
We figured that stuff out. It was hard.
Yeah, I'm Googling stuff, pod Bean and I don't even know all
the things anymore. Oh, here we are.
I I keep saying I don't know what this is.
This is the sales podcast. This is the selling with AI
podcast. This is the AI one O 1 selling
(09:09):
podcast. We're we're going to figure out
one day like AI might tell us what the hell we're doing it you
AI that is it good enough that it can it can straighten me out.
It's getting there. It's getting all.
Right, it's getting there. Maybe, maybe chat 6 point O,
like 5 point O ain't quite clear. 5 point says he's he's
afraid of it. Should I be afraid of AI?
No. Hey, I should be your friend.
It's your boy. Kind of like Decker.
(09:29):
That's right. Decker was your friend.
He you just had to get past his bark.
His bark was worse than his bite.
That's for. And to warm him up, he was a
little bit territorial and a little defensive.
Man, yeah, we did that conference.
I think you still have. So I did a workshop.
Roger came out, Robert came out,another guy, Jeff came out.
(09:51):
We were teaching. Was were we teaching social
media then or just marketing automation?
Nah. Just Internet marketing, the
broad term, but it was more automation.
I found, I think it was right here.
I think I'm looking at it actually.
There's a, there was a, a churchactually in an industrial
warehouse kind of thing. And they, they would rent the
(10:12):
facility out during the day during the week.
So had a little theater. We were up on stage, but I had a
photographer come and did headshots for everybody.
You use that headshot, I think. So to this day, sometimes I see
it. Yeah, I still use that.
On some of your social profiles,Yeah.
You know, you might want to update that.
I'm just saying, I mean, it's a good picture, but that was like
2010, man. Yeah, whatever.
(10:34):
I don't look that much different, little less hair.
So for those listening, so Rodger is much more technically
inclined than I am. I call him the the Java Pearl
Wizard and he's been helping small and medium businesses as I
have, but much fancier stuff. I'm more on the on the wording
(10:56):
and the sales engagement, the one-on-one sales process and
Rodgers good with that. But he's is it fair to say like
more like technology 1st and then figure out the sale.
I'm more like sale 1st and figure out the.
Technology. That's fair.
So we've been talking about AI and as y'all know, you've been
listening last month or so. It's just, you know, the light
(11:17):
bulb went off for me again. Rodgers more technical, even
though he's from Kentucky, you know, he might be a little
smarter. I don't know, maybe I don't
know. Probably not.
I don't know, but he certainly embraced this AI stuff earlier
and has been implementing thingsfor clients.
So we've been hashing out some ideas.
You know, what am I, what am I going to do with this podcast?
How do I bring value? How do I differentiate myself?
(11:39):
How do I make it worth your time?
And so he's put together a few things.
I think we got to keep it in bite size snippets because I
don't want you to just listen tobe entertained or distracted.
I want you to get some ideas andgo implement them.
And if they don't work, fine. You know what doesn't work?
OK, But none of these are going to be expensive.
Or complex. You can do them in a day.
You can certainly do them in a week.
(12:00):
Okay, but carve out some time and figure.
Out how to use these tools because like when I when I ran
across Infusionsoft in 08, I sawthe power of sales and marketing
automation. I went all in.
You've got to go all in on AI. Okay.
But what does that mean? I keep saying, you know, all
these AI gurus, all these marketing gurus, you know,
(12:20):
they're, it's like, it's like going to a golf pro.
I'm like, hey man. How do I?
How do I? Play better golf.
Well, you want to hit a 300 yardtee shot in the middle of the
fairway? You want to stick your approach
shot within 3 feet and you want to make the putt?
That'll be $10,000 please. If you want to come back for
another lesson, it'll be another$10,000.
You're like what? And while you're at it, by this
$10,000 set of clubs, improve your game.
(12:44):
Yeah, and I've got $10,000 golf balls.
Yeah. I'm like, can you tell I'll
never slice with him? Nope, that's not what I'm
saying. But you're you're just a wimp if
you don't buy my 10,000. Like, come on.
So there's a lot more to it, youknow?
So what are what are we coveringtoday man?
Wait, what are the biggest complaints people typically have
at the beginning with AI? What are they?
(13:05):
Yeah. Man, I don't know.
It's there's a lot of confusion.There is, you know, I'm seeing
it everywhere. Like I don't know where to
start. You know, I'm talking with guys
in my inner circle and they're like, I don't, I gave them some
links. They're like, I don't even know.
Where to start? Dude, there's honestly, there's
a lot of confusion. What is AI?
(13:26):
How is AI different from an AI agent?
You know, I've been kind of reminding people that just
definition, even that is unknown.
And then people like like, wheredo I start?
You don't need a stand alone account.
Who's best? Is it just ChatGPT?
You know, they don't know the difference between they don't
(13:46):
even know that there is a Claudeand a Manus and an innate in and
a mind studio and grok and whatever.
I mean there, there's a bunch. So I think they're just, it's
just people are overwhelmed and a confused mind says no.
So they're just like, yeah, yeah, I see.
Like IBM has a free course, Google Now has a free course.
(14:08):
You know, it is LLMAI is AILLM. It's just all these acronyms.
And so they're just back to a Google Sheet with some prospect
names, and they just try to makesome calls when they have some
time. And the other thing that they'll
they'll typically say is once they get past that hurdle is
what sounds generic. It sounds robotic.
It doesn't sound like a human. So then that turns people off.
(14:31):
And then you have people that just open the floodgates and
say, well, here, go create this content for, let's just say a
roofing contractor. We just had storms that came
through. So a lot of roofing contractors
are going door to door trying toget somebody to sign up for the
roof. Almost everybody in the in the
neighborhood got a new roof because they had hail damage and
(14:52):
so forth. But what a marketer might do or
an inexperienced AI person woulddo is go out and create generic
content for that roofer and say,hey, I've got something for you.
This will help you grow sales. You won't have to go door to
door. Well, that's not so much the
case. And why is it?
Because the AI is just going to crank out you, feed it shit,
it's going to give you shit back.
(15:12):
That's just the way it goes. And what I want to do today is
go over a couple of prompts thatyou can feed it and you can use
the free model to do this. You can use the paid model.
You don't have to have a pro subscription, but it helps if
you have just a basic. If you don't, I've also got an
AI that will analyze, It's a custom GPT that will analyze
(15:35):
your writing and give you back aprompt that you can then feed it
from then on and it'll write more like you.
Is it going to sound exactly like you every time?
No, but it's going to sound a whole lot more like you than it
would today just out of the can where you say, hey, write me an
article about storm damage and help me sell more roofing jobs.
(15:55):
That's not going to give it a you got to give it context.
So this will help at least give it a little bit of your
personality to inject into its writing.
Well, and everybody needs to remember too.
Nothing's going to be perfect out of the gate.
But it's not like you get some content created and you have to
use it exactly as is, you know, go and edit it.
(16:16):
I've talked about for years, youknow, and I learned it from Dan
Kennedy and the other great writers, you know, having a
swipe file. And, you know, everybody's too
young to remember that anymore. But I mean, back in the day we
had newspapers and magazines, you know, and I would, I'd be on
an airplane and I'd see an article that I liked and I would
(16:37):
swipe, I would literally RIP it out of the magazine.
I would see an an article or an ad in the newspaper.
And I don't want to carry the whole newspaper.
So you cut it out, you swipe it and you have this Manila folder.
When you sit down to write, you start flipping through those
things so you could be inspired,so you weren't just staring at
this blank screen. And so AI generated content.
(17:02):
Just look, and I've told people this many times.
I still have in my HubSpot drafts, blog post drafts from
someone else. I, I saw an article and I liked
it. I copied the entire thing and
paste it in my blog. And now when I go to write, I
just write, write over the top of it, just like you would do a,
a research paper back in high school.
(17:22):
You know, it's like cite your sources, but you got to rewrite
it. So I would totally rewrite the
whole thing, but at least I'm looking at it and I'm, I'm
inspired. I put it in my own language, cut
some things out, add some things.
So it's like, and I know the purists out there are, are going
to poo poo this, but it's like, So what you know, I mean, a
(17:42):
purist copywriter is going to critique a roofer's AI landing
page, you know, AI generated landing page or a chiropractor.
They're not even looking at you,you know, but you do need to
edit it because there are tools out there, algorithms out there
looking for AI generated content.
They'll deprecate it, right? They'll give you a lower grade,
(18:04):
lower ranking. So tweak it, you know, embed a
video, do some other things. But it's a great start, dude.
It's a whole lot better than nothing.
Yeah. And you could take what you were
talking about earlier is you could take somebody's blog post
feed in your writing prompt, which is what we're going to
create today, and it'll out of the gate rewrite that article to
(18:24):
sound more like you. Now again, is it going to be
perfect? No, but it's going to be a heck
of a lot closer than it was six months ago, a year ago, two
years ago, whatever, whenever all this craze started.
So my goal is to help the personwho's overwhelmed and doesn't
know where to start. At least give them a foundation
(18:45):
to where they have something that sounds a little bit more
like them and something that they, if they did use it out of
the can, it's probably not recommended, but at least you
would have something that doesn't sound like everybody
else. It's not going to sound like a
million other people. At least they'll sound a little
bit more like you. And it gives you a starting
point like you say that you can then go back and edit and make
(19:07):
sound dial it in a little. OK, so you said there are some
free tools they can use, right? Yes.
So free is good. Free is always good.
Well, if I'm going to share my screens.
Not always good, but I mean, it's usually good.
It's usually a place to start. I saw a sign.
I got a buddy who's always looking for free tickets to
(19:29):
Louisville basketball games, Louisville football games,
whatever. So I saw a sign on the side of
the road out in the sticks one day and it said free manure and
I had a phone number. So I snapped a picture and said
here you go, here's more free stuff for you.
Don't think I'd be calling that number, but he might.
Why not? You need manure.
Yeah, I guess so. All right, so I'm going to share
(19:49):
my screen here and we're going to say if it'll let me do that,
just give me a little dialogue here.
You're supposed to be the technically sophisticated savvy.
One here, man. Here we go.
Well, I'm not going to be able to do that because it wants me
to quit and reopen the the studio.
The studio? Yeah, Riverside.
(20:09):
A Riverside studio. If I can get this dialogue to
move, maybe it'll let me. Can you share it with me?
I I don't know, it wants me to quit the app and go back in.
What app are you in? The Riverside app.
Right, but what What file are you showing?
Is it just a dot word? Dot, I just want to show that
ton of voice PDF that I sent youlast night.
(20:33):
Can you prop that up there? I've got your e-mail here W
e-mail style rules. You pulling that one up?
Let's see, I think it was pull up mine here Tone of voice last
night, Tone of voice PDF. You can share that.
Boo, I got you there. We go.
How to teach AI to write like you or anyone else with
precision. So let's share presentation.
(20:55):
What do I do? Presentation or screen?
Let's share a window. A Bing bada boom.
Got it. There we go.
Is that zoomed in enough? If you can go down to Step 3,
which is how to the ultimate accuracy prompt and that's what
we're going to enter into and I've got ChatGPT open, Google,
Gemini and Claude. But since I can't share my
(21:18):
screen just yet unless I log outand log back in.
Well, OK, so let's talk about that real quick.
OK. Why?
Why so many? And how does somebody choose one
or the other? It's preference in my opinion.
I think I've always heard and I I tend to believe this as well.
Claude does a better job with writing content, but to
(21:40):
incorporate other things like research and and deep research
and things like that. ChatGPT is probably a little
better, but Claude's typically been the better writer.
I've gotten good results from Gemini what I've put in the.
Writing So Gemini is Google's free or upgraded paid chat GPAI
(22:01):
right? ChatGPT is made by open AI
right? Right.
Claude is made by who? Claude is.
Doesn't matter. We'll look it up.
We'll look it up. There's Claude and there's
Manus, right? Are those kind of the biggies
right now? Yeah.
And you've got Grok. You've got.
Well, yeah, by. Twitter or X?
Yeah, and you've got. People, it took me a minute to
(22:24):
realize, I mean, you can have like a stand alone grok account,
just like you can have a ChatGPT, right?
And then you can pay to upgrade and these things.
I mean, at the end of the day, like I don't want to confuse
anybody. I don't want any of you
listening to this to go do a bunch of research.
I'm like literally flip a coin, get chat, get Gemini, whatever.
(22:46):
And look, I have a on my browser.
I've just created a folder, I named it AI and I'm throwing all
these things in there and I I'llinclude a link to Manus.
If you don't have Manus, please click my link.
You get 500 credits, I get 500 credits and those credits don't
go away every day you log in on the free account, you get 300
(23:08):
credits and they expire every day.
So it's just a different structure of the free ChatGPT.
I don't know what the limit is, but if you haven't generate a
lot of reports and detailed stuff.
I, I have maxed out my, my ChatGPT on the free version, you
know, on the paid versions of these, they're at levels, they
might be 15 a month or 20 a month or 25 a month.
(23:31):
If it's month to month, you know, 20 if, if you go for a
year. So fine, go get one of each, use
the free ones of each, kind of like, you know, Dunkin Donut or
Krispy Kreme has when they're hot now, right?
You get a free doughnut. So get your free doughnut in the
morning, drive through Sam's Club, get you some free samples,
(23:52):
you know, go through Trader Joe's, get you some more free
samples. So like you can mix and match,
but eventually it's kind of a pain in the ass.
You're going to want to invest in one of these.
And because it develops a history for you and you can tell
it save a lot of history, a little history.
But my my chat knows my marriageand kids and where I went to
(24:12):
school and my company name. And it pulls up that history.
OK. So it's kind of like you have a
cast iron pan. Rodger Bauer.
Of course. You know no respect in
Southerner does not have a good.Gotta have that.
But like you season that thing and like, you know, once you're
done cooking, you boil some water, kind of wipe it down.
(24:34):
But like, you want some leftovergravy and sausage and and
venison and some grits, you wantseep that stuff in right and
that pan gets better and better.So the same thing with your,
your AI agent. It's going to get better if you
stick with it. So, so you know, pick one, run
with it, because again, for 99% of you listening to this, just
(24:54):
get started. You don't need the absolute bet.
You'll waste more time and lose more business trying to find the
ideal chat than just pick one. Right.
And to backtrack real quick, Claude is made by Anthropic.
I just. Anthropic and it's yeah.
And I can't even remember. And and so the way you all think
(25:15):
of this, it's like Ford, GeneralMotors, you know, Dodge,
Chrysler or whatever, Mercedes, BMW and they and then they all
make their different vehicles. At the end of the day, they're
all vehicles. You know, you may have a
preference, OK, BMW may be faster than Lexus or Lexus may
be whatever. Lexus is still groovy, but a
smoother ride for lower cost. OK, whatever you're not walking,
(25:39):
you know, they're all nice rides.
OK, you're, you're hauling wood,then you may not want to BMW,
you may want to Ford, whatever, you know, just, but just pick
one and get started, right? And that my intend at the
beginning of this was to just showcase the differences between
the three across it. But it's not really a big deal.
Like it like you said, pick one,go with it, stick with it maybe.
(26:00):
Maybe we show the differences later.
Yeah, OK. I want people to just start
using these tools, right? You know, OK, so let's jump in
and do that. If you can copy and paste where
it says tone of voice replication prompt, Ultimate
Accuracy Edition, start right under that you are a tone
replication engine and copy all the way down to after 10 and it
(26:24):
says end of output. We're going to paste that into
what I don't care GBT. Claude taking all this.
Yeah, OK, keep going. There you go, right to the where
it says end of outfit. Got you.
There you go. Copy that.
Paste that into. Take one of your your picks
there. Bust out Claude.
(26:45):
Roger's back in business now. He's sharing his screen, grabbed
all the prompts and where? Where are you going to put this?
I'm going to put this into. If you want to use Claude, we
can do that because I've done iton ChatGPT for you before.
So let's do that. We're going to take this and
paste this over into Claude and I'm going to upload.
I've got one of your. Where'd you get all these
(27:06):
details? Because that can be kind of
daunting. And you see all the gurus, you
need a good prompt. Message me for my 1001 prompts
for making money while you sleep, you know, and bad
prompts, bad money, bad business, bad person.
You're killing the earth. I mean like, OK man, whatever.
Dude. This is pretty.
(27:26):
Damn detailed. How do I put this?
This is kind of a an amalgamation of a bunch of
different prompts that I've gathered up over the years.
You got it, juxtaposition. That's right.
It was like multiple prompts from a lot of different sources.
So it's not 100% unique to me. But what I did in order to
generate this was I took all of the prompts from various people
(27:50):
that I've gathered over the last, I'd say 18 months to 24
months, put that into a chat session and asked it to spit
back the best of the best, so tospeak.
So that's what we have with this.
And if people want a copy of this, be more than happy to
share it. I've sent it to you as APDF.
(28:12):
So if people want to, they want a copy of this, you can get the
prompt. I can also scroll really slow
and it's too much to type. There's ten different things
it's going to analyze. It's.
Too much to type. Just e-mail us.
Or you know what? Open a bunch of different things
to give me a prompt for this. Prompt for tone of voice.
You start refining it. Right.
(28:33):
But let me let me just go the 10things it goes over.
It's going to it's going to analyze vocabulary, word choice,
grammar and syntax patterns, fluctuation in rhythm, sentence
structure and flow, paragraph structure and framing, tone,
mood and emotional texture, voice quirks, mannerisms and
signature moves, rhetorical devices and figurative language.
(28:58):
You know, at the end of your emails you typically sign off
with now go sell something or market like you mean it.
This will capture that. So then it gives it just that
little unique touch that you or your flair, so to speak.
And then it's going to analyze cohesion and flow across the
piece dialogue if present. And then it's going to give it a
final instruction of, after generating the style guide, the
(29:21):
receiving AI. So this will work across Claude,
ChatGPT, Gemini, Grok, you name it.
It's DeepSeek is another one. You should be able to take these
instructions, hand it to it, andit should be able to duplicate
your voice pretty closely. Now all I'm doing is copying and
pasting this into a Claude session.
And then I've got one of your old e-mail swipe files.
(29:46):
Took a lot of your old emails and said, OK, let's just put
this into one centralized text document so that I can analyze
it and determine how does Wes write if I can get this dumb
dialog box out of the way. So let me find that.
And here's this is your e-mail file.
I'm going to attach that and we're going to click the little
button here and see what we get out of it.
(30:06):
Holy crap, look at that. Jeez.
I haven't used cloud for this, so this might be interesting.
It's pondering. Bird good things, yeah.
But while it's doing this, this,I created one for you, sent it
to you the other night. That was a ChatGPT one.
We can also do it through Geminiand see what the different ones
are. But you can see here it comes
direct conversational language with occasional industry jargon
(30:29):
guru CRM pipeline prospects favorite action verbs over
passive constructions. Go sell something, attack,
dominate. Mix simple words with strategic
profanity. Emphasis shiitake mushrooms.
What the hell? Pay holes.
So you can see it's getting a little, it's getting a flavor of
your personality and it's got those 10 different things that
(30:49):
we just went over of what it's analyzed.
But if you copy and paste this into something which will take
that and do that and you see it's got the big bold thing
receiving AI should be able to use it to produce content in the
exact same style for any topic, audience or purpose.
So what I'm going to do is copy your The West style prompt and
(31:11):
we're going to test this. We're going to do what you
talked about earlier. I'm going to go over to Google
Gemini. I'm going to paste this into
there, copy a little bit too much.
So now we're going to do something a little bit crazy
here, but this gives people the general idea of what's possible
with this stuff. Once you create this, let's go.
Let's just do something simple like this.
(31:32):
We're going to take the transcript from this high level
thing, OK? I'm going to have it summarize
this. This is built into YouTube so
it's not like I'm stealing anything.
Well, you can build AI agents. I have an AI agent that will
transcribe whatever. It can summarize whatever.
You can give it APDF. You can give it a.
URL and give it an article so. I've got.
(31:54):
One that'll. Take this.
Take this. Transcript right here and it'll
summarize it to which you can then go, I've done this, you've
seen it in action. It'll summarize the transcript
generically. So then that you can take that
and write an article. You can do, you can create a
video script, you can do whatever the hell you want with
(32:15):
it. But I'm going to take that
transcript, which looked like itwas 30 minutes or so.
I'm going to enter in an instruction take.
I'm going to paste a transcript.So I'm going to tell it, I'm
going to paste a transcript of avideo.
I want you to summarize in the tone of voice just shared.
Let me know when you're ready. You kind of treat AAI like an
assistant or an intern. Do you have to?
(32:37):
Tell it. Let me know when you're ready.
Won't we just do it? It usually does, but I like to
put that in there just to make sure that I don't overload the
the prompt on the front end I. Saw something, it was like GPT
burns up a billion gallons of water a day or something.
Just processing politeness. Feel like please and thank you
or some ridiculous number. I hear my wife, my
(32:58):
mother-in-law, rest her soul, she she would thank Alexa and
Siri. It's like grandma, it's a
computer. So it looks like this was a hype
video. That's.
Online right now mofo. Give me the output if you know
what's good for you. So they're they're looks like
they've got some a GPT update within high level and it's taken
this and added a little bit of West flair to it.
(33:20):
All right, so let's get let's get after this.
So you got a transcript, right? Here's the deal.
I just got high level Jersey Shore.
What's that? What does high level have to do
with this? I just took their video.
It's a release radar video, thisthing, and that's the
transcript. I fed it, but I fed your writing
prompt in it so that we could see what it would do with it.
So this it just. I got you.
(33:42):
It's summarizing the video in your voice.
Yeah. So, and looking in that, does
any of that sound like Wes? Can you zoom in on that cuz it's
hard to see. How do you do that command plus
here? How's that?
That's better. Still a little blurry just from
the resolution, but. Yeah.
It's getting better. But here's what it says.
To memorize this see it it's just yeah, and that's fine.
(34:02):
We don't have to get in the weed.
But the point is it's just that simple.
I mean you you use a free existing feature in YouTube,
right? That grabbed it that grabbed the
transcript. You put it into a free chat tool
right now you're using Gemini, right?
You also used clawed right at first, but you can use any of
(34:23):
them and just pick one and use it and it gives.
So it rewrote the transcription in my voice.
Now back up real quick. How?
How did you train this engine onmy voice?
I took the the output from Claude, which gave us the
analysis of your voice and gave us a ton of voice prompt.
(34:45):
All this right here that you seeon the screen.
You've got that prompt, but it it has to reference me
somewhere, right? It did it.
Look up my website. Yeah, right.
I fed it those emails. I attached the text file that
had a swipe file of your emails.OK, OK, OK.
So it analyzed that and this is this what it spit back.
(35:06):
Because I I know a lot of peoplelike I'm working with a client
now, small business owner, he's not into sales and marketing.
He's an OPS guy. He's got to grow.
He has no content. The business does has a website.
It's got in about us. It's got the family history, so
and I know he's not alone. So if somebody has a very
(35:27):
limited digital footprint, what do they do?
I mean, I guess it just they're going to struggle to create
something in their voice, right?Well, if you've got something
like take. Well.
I took what I did for mine and just like I did with yours, I
just took the emails that you'd sent over, which I know they're
they're e-mail blast. It wasn't personal emails from
(35:50):
you to me, but I took the ones that you sent out on a regular
basis and just put them into a swipe file, made it a text file
and had it analyze it. But it let's, let's say that
they they're in that situation. They don't have a bunch of
content out there. They're not typically a writer.
If there's something that they've written in the past and
you can take stuff like just personal emails back and forth
(36:13):
between you and a friend and have it analyze it and it can
come up with a tone of voice based on that, that is 1 e-mail
going to tell it much? No, the more information you
give it, the better it's going to do.
And let's say you have, let's say you can gather 100 emails
that are distinctly you because you write different.
(36:34):
Or you could even take text messages that you share with a
friend, copy those, paste those into a a text file and have it
analyze that and it'll get a flavor for how you talk and how
you communicate and what some ofyour quirks are.
And it even has here voice quirks, mannerisms and signature
moves. It'll pick up on that stuff.
You may think it's insignificant, but AI can see
(36:57):
through some of that stuff and it can take that and then give
you a unique voice print is whatsome people call it, or a write
print that is unique to you thatyou can then turn and use just
like we just did here. I mean this, this whole thing
that Jim and I just did is a summary in your voice.
It didn't know anything about you beforehand.
(37:19):
It it still doesn't know that much about you, but it's able to
do. It.
But The thing is, you know, for anyone listening, if you don't
have a voice, fine, you'll startcultivating it, curating it.
OK, grab this, go through it, change some things, make it
sound like you. I include southern isms all the
(37:41):
time I make up. Word, but I put.
Ain't and gonna and coulda, woulda, shoulda sprinkle those
in. You don't have to go crazy, but
over time you will develop your voice.
You will gain confidence. And so don't go out there and
use this stuff to lie, right? There's a lot of people, you
know, come to my workshop, you know, I'm going to show you how
to make a year's worth of content in 30 minutes and blah,
(38:02):
blah, blah, and say, OK, great. Then I'm going to create an AI
agent that'll skim your year's worth of content in 5 minutes.
And so, I mean, nobody's listening to anybody.
So we've got to remember there'shumans on the other end of the
screen. So use this.
And look, I'm telling everybody,man, marketing agencies are in
trouble, OK? You've got agencies who for
(38:24):
years have been using overseas assistance and some early AI
tools, and some of them they paid decent money for
subscriptions. But you know, you can hire a
Filipino with a master's in English with better
pronunciation and enunciation and grammar than you and me
combined for $5.00 an hour. And they are riding this
(38:46):
content, you know. But there there's like an
attorney charging $500.00 an hour and giving it all to a
paralegal and then they just skim it and sign off on and pass
it over to you, you know, so those agencies are in trouble.
So if you've got somebody saying, yeah, we'll make a,
we'll make a web page for you, you know, it's $1000 and we're
going to need 3 weeks. Screw them.
(39:09):
You can make that page. Even if you're brand new to
this, it maybe takes you 2 hoursto do some research.
OK, You can do it damn near for free in a couple of hours.
And then granted, your time is money, you know, my
brother-in-law can fix anything in my house.
In one trip. It's going to take me 12 visits
to Home Depot. You know, six hours of scrolling
(39:31):
YouTube and about 100 curse words in three arguments with my
wife. My dog's upset.
I mean, so it's shit. Then I end up not doing it.
So if that's you, fine, pay somebody to do this stuff for
you. But I'm telling you, it ain't
that hard. OK, At a minimum, start asking
your marketing people how much are you using AI for this?
(39:52):
Are you charging me, you know, top rates or are you charging me
the efficient AI rate? You know, so you need to
understand what's going on because any smart marketer is
doing this, period. There's a couple of other ways
you can come up with content foryourself.
Let's say you have somebody thattalks like you and and does
(40:15):
produce a lot of content. You can have it mimic their
style. It's obviously not going to be
you because it's not. You're not the one producing the
content, but if you have something that you aspire to or
whatever, or think somebody's a lot like you, you can have it.
Copy that. Another thing you can do is if
let's say you don't, you're not good at writing, but you're fine
getting on camera and talking topotential clients as though
(40:39):
you're just having a conversation like we are.
Have it go out and analyze the transcription from the video.
If you upload it to YouTube or there's things like Whisper AI
that will go out and transcribe the video for it.
If you upload an MP4 or whateverand you can get your tone of
voice analyzed that way. There's a lots of different ways
(40:59):
to do this. You can even record into a voice
recorder. Just record a conversation
you're having with somebody, letthem know that you're recording
the conversation so they don't freak out or think you're trying
to pull it fast on them and haven't analyzed that.
That's another way you can do it.
There's all kinds of ways you can get your unique tone of
voice or style of of communicating to where AI can
(41:20):
sound a lot more like you than just the generic stuff you get
off the shelf. That's that's what this whole
session is designed to to help you do.
And look, yes, and, and let's behonest, right?
When you hired brothers, neighbors, cousin's friend to
build your website, copywriting was always extra.
(41:42):
It's always not included or you got to find your own.
So then you went and found someone or they found someone
and they wrote some stuff. So the stuff on your website is
already not good. Almost guaranteed.
Most people's websites I read and I'm a writer.
I freak out on content and tone of voice.
(42:04):
I cannot remember the last time I looked at somebody's website
and was genuinely impressed withthe words on the page.
Headlines were off, sub headlines were off, captions
were off, typos. A lot of I, we, me, us focus.
OK, so don't worry about gettingthis perfect immediately.
(42:28):
Use this if some a hole agency is trying to charge you, you
know, 2020 or 2000 pricing. You know when they were hard
coding websites with Adobe Dreamweaver, you know, it's like
no, those days are over. You know, power to the people.
(42:48):
It's a brave new world. So power to the people, right?
Something happened with Rodgers video there towards the end, but
you got the gist of it. I need you to start.
I need you to create free accounts with ChatGPT, with
Manus, with Claude, with Gemini,with Grok.
It's probably a good start, right?
(43:09):
All of them have free options. Meta has a decent AII, just
haven't used it much so I can't talk about it.
But I've got a bookmark, I've got a, a tab on my browser just
called AI. And so all the the tutorials
that I'm learning, the courses that I'm in, the free tools I'm
linking to there, some of them have apps you can download.
(43:30):
I keep ChatGPT open on my desktop.
I've got it on my iPhone. I've got Claude.
Yeah, Claude is there. Manus stays open as a browser.
So I'm trying to use that more. I've got a link.
Please use mine. I get 500 credits and you get
500 Manus credits. The credits like that stay.
But otherwise, everyday you log in, they give you 300 for free,
(43:53):
but those expire. So use my link pretty please,
and we'll both get 500 permanent, you know, not
permanent, but they, they don't expire till you use them.
So it's a little different than how the others keep track.
So on the free ones, they just limit you eventually.
But they, they're so powerful, even free.
It's a it's amazing. OK, so, but look at the end of
(44:14):
the day, we've got to remember there are humans at the other
end of the screen. This is why we're doing it, is
to connect with humans, to builda relationship, to answer
questions, to calm their fears, to solve problems for them.
How you do that in the age of AIis going to change, just like it
changed with the Internet. So you got to figure this out,
but keep in mind, you're trying to help somebody, OK, Use this
(44:37):
technology to educate people, toinform them, to help them get to
know like and trust you. But trust is the ultimate key.
That's the main component in allof this.
So if you lie to people, if you use AI to screen scrape, enrich
a contact, record a database, use some other AI to send
emails, and you, you try to comeoff as as though it's personal.
(44:58):
You'll do some people and it'll work for a while, but then
others, they'll figure out that you're lying and it's not going
to be good. So cut corners at your own risk.
You have been warned, All right,but reach out to me.
Let me help you. Let's talk about things, see how
I can help. It'll be thousands of dollars.
I guarantee you it won't be 10s of thousands.
(45:19):
It'll be super quick. It won't be free.
You know, got my podcast for free, my newsletters for free, a
lot of free things, so. But our first call.
Is free, right? And we'll see how I can help
you. But hey, thanks for watching.
I'll go sell something.
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