All Episodes

June 28, 2017 38 mins

Do you ever wonder why things aren’t working? Maybe your numbers aren’t as high as you want them to be, or maybe you’re not getting the response from a market you wanted. We live in a world of data, and data doesn’t lie. It’s like you aren’t analyzing your results properly. One of the first steps you need to take in order to come up with a solid strategy is to be able to properly gather analytics look at the statistics you need. From there you can find your audience and really come up with a plan to build your brand.

Branding used to be a negative thing. We used to think about it as something that only people who were sleazy salesman or very narcissistic did. That’s simply not true anymore. Everyone needs a brand and it needs to represent us in the way we want to be seen. If you have a video on Instagram of you doing a keg stand it might be funny to your friends, but your potential next colleague or associate may have a different take on it.

On this episode of Creative Warrior we are joined by Peter Winick, founder of Thought Leadership Leverage. Download this episode for great insights on building your personal brand, turning your ideas into results, and finding your “sizzle” to be successful.


“We all need to have a little bit of sizzle, because the most scarce resource for us today is time and energy. There’s a lot of noise, and in order to get attention you have to have a little sizzle.” -Peter Winick 

Highlights -

  • The one constant is consistency.
  • We have more data than we know what to do with, and data won’t lie.
  • You can’t market and be special to everyone: find your true market.
  • People have to understand they won’t be known for something in a short amount of time.
  • We all have personal brands, whether we realize it or not.
  • A healthy ego is a good thing.
  • Why you, why now, and how are you going to do it?
  • Always be learning and asking questions, no matter how big you get.
  • You’re not successful because you don’t want to be successful.

Guest Contact -

Advertise With Us

Popular Podcasts

McCartney: A Life in Lyrics

McCartney: A Life in Lyrics

"McCartney: A Life in Lyrics" offers listeners the opportunity to sit in on conversations between Paul McCartney and poet Paul Muldoon dissecting the people, experiences, and art that inspired McCartney’s songwriting. These conversations were held during the past several years as the two collaborated on the best selling book, “The Lyrics: 1965 to Present.” Over two seasons and 24 episodes of “McCartney: A Life in Lyrics”, you’ll hear a combination master class, memoir, and improvised journey with one of the most beloved figures in popular music. Each episode focuses on one song from McCartney’s iconic catalog – spanning early Beatles through his solo work. Season 1 premieres on October 4th. “McCartney: A Life in Lyrics” is a co-production between iHeart Media, MPL and Pushkin Industries. Cover Portrait © 1967 Paul McCartney / Photographer: Linda McCartney

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

Crime Junkie

Crime Junkie

If you can never get enough true crime... Congratulations, you’ve found your people.

Music, radio and podcasts, all free. Listen online or download the iHeart App.


© 2023 iHeartMedia, Inc.