With years of experience helping businesses in the trades sector, Jason shares how CEO Warrior guides business owners, from technicians just starting out, to established pros, through the often-daunting world of financial clarity and pricing. Matt and Jason unpack practical strategies for setting realistic budgets, analyzing your P&L, overcoming marketing and conversion obstacles, and planning for growth without losing your footing.
⏱️ Timestamps:
00:00 CEO Warrior's 10-Year Milestone
06:05 Profitability Mindset in Business
08:56 Budget as Road Map Strategy
12:10 Breaking Down Big Goals
13:00 Improving Conversion Without More Ads
17:05 "Engagement Beyond the Initial Service"
20:37 Chart of Accounts: Four Key Buckets
25:00 "P&L and Balance Sheet Setup"
28:28 Accounting for Loan Payments Insight
29:30 "Profit First Methodology Insights"
32:18 "Annual Budget Tracking Process"
38:28 Seasonal HVAC and Service Strategy
39:59 Seasonal HVAC Offer Strategies
42:19 Overlooked Opportunities in Business Growth
45:33 Open CEO Warrior Event Invitation
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