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April 18, 2024 10 mins

In this week’s mini-episode, our Topline hosts and David Obrand of Salesloft discuss addressing the gap in pricing between early customers and new customers for SaaS companies. The hosts discuss the challenges and strategies for handling this issue, including the psychological aspect, setting expectations upfront, and emphasizing the value provided to early customers.

Want more Topline? Read episode recaps or join our Slack channel to engage with other listeners here.

 

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