VINTed by Scout Driscoll

VINTed by Scout Driscoll

Welcome to VINTed with Scout Driscoll. Come along with Scout on her journey into the wine world where she talks sales and marketing with top leaders in wine. Get ready for industry insights on marketing, design, and answers to the ultimate question.... "what moves wine?" In Season One: • Branding and Marketing for Wineries • Ops Talk: Pricing, Pitfalls, and Scaling Your Winery • Shaping Your Winery's Strategic Brand Story • Leveraging Design Thinking and Insights to Drive Wine Sales • Virtual Experiences for Winery Marketing • Small Napa Valley Producers • Rebranding Your Winery • Packaging Design • Connecting with Your Winery's Community • Renegade Marketing and the Art of Standing Out: Counter Culture Brands for Wineries • Pixel Perfect Bottle Shots • Sustainability in Wine • Brand Story, Narrative, and Defining Your “So What” for Wineries • Feature Interview: Silicon Valley Bank’s Rob McMillan on Connecting With Younger Consumers • Paper Wine Bottles • Wine Label Do’s and Don’ts • Alternative Packaging for Wine • Celebrating Culture Through Wine • Cutting Edge Digital Marketing for Wineries • Marketing Legacy Wineries • The BIPOC Community in Wine • Developing Savvy Marketing Plans for Wineries • What Wineries Can Learn From Beer Marketing • TikTok for Wineries: How To Use TikTok To Grow Your Brand

Episodes

June 15, 2022 49 mins

Amanda McCrossin is a certified sommelier, wine personality, and TikTok, Instagram, and YouTube creator. As the former Sommelier and Wine Director at PRESS Restaurant in Napa Valley, Amanda worked with the world’s largest, deepest restaurant collection of all Napa Valley wines in the world. During her time there, the wine program thrived, garnering nominations, accolades, and awards from nearly every major publication and outlet in...

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Matt Tanaka is the Founder and Creative Director of Stout Collective, a beer branding and design studio. He lives in Chicago with his wife and business partner, Laura, their two boys, and the world's sleepiest french bulldog, Bento.

In this episode…

There’s no question that the wine and craft beer industries have many differences. Wineries are often perceived as more elegant and expensive, while breweries are seen as more ...

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Theresa Wray is the Owner of Clarity & Co, a consulting business for the wine and spirits industry that specializes in marketing, trade relations, and US market guidance for both domestic and imported brands. She previously led marketing operations at Maisons Marques & Domaines, the well-known import portfolio and US marketing arm of Louis Roederer Champagne. After working there for 13 years, she departed to start her own business.

...

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In 2020, Ikimi Dubose-Woodson co-founded The Roots Fund alongside Carlton McCoy and Tahiirah Habibi. The Roots Fund is a nonprofit dedicated to creating inclusive opportunities for communities of color throughout the wine industry. Ikimi is a chef, restaurateur, writer, nonprofit executive, and inspiration who now runs the organization as Executive Director. She has overseen The Roots Fund’s massive fundraising effort and over 100 ...

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Elisabeth (Elise) C. Terlato has worked in the wine industry for five years now, joining the family’s company in October of 2018 as the Associate Marketing Manager. In this role, she was responsible for marketing and managing Terlato Wines International’s Estate Division portfolio of brands, including Terlato Vineyards, M. Chapoutier, Mathilde Chapoutier, Domaine Terlato & Chapoutier, and Anselmi. Elise is the fourth generation to ...

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Drinkubator lives at the collision of alcoholic beverages and technology. Formed in 2018 by Bryan Monteleone and Kyle Groth, two technology junkies with experience in the craft alcohol business, Drinkubator leverages digital strategy for their spirits, RTDs, wine, and non-alcoholic brand partners. With an eye on emerging technology and bleeding edge online tactics, Drinkubator is helping its brand partners make better business deci...

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Kenny Likitprakong, a Santa Rosa native, is the Owner and Winemaker of the Hobo Wine Company. For the last 20 years, he has tried to balance the building of his business with his life while taking care of his employees. He prioritizes decreasing the winery's carbon footprint by making smart environmental decisions that are good for the planet and the brand. These include organic farming, reduced packaging, and green winery practice...

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Kim Lewis is the Owner and Founder of the award-winning winery, Ole' Orleans Wines. Known as the "heart and soul" of the company, Kim infused the creole and cajun roots of New Orleans to create a collection of well-balanced wines that are perfect for any occasion. What started as a dream has now become one of the fastest-growing black-owned wineries in the south. Ole’ Orleans has a vast collection of wines, 12 of which have been fe...

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Jake Whitman is the Founder and CEO of Really Good Boxed Wine. As the founder of two businesses, he brings more than a decade of management, marketing, and operations experience from both large and mid-sized companies. Prior to Really Good Boxed Wine, Jake worked at SoFi as the Head of Marketing for SoFi Money, one of SoFi’s fastest-growing products. He also spent time leading SoFi product integration into SoFi Stadium, the new NFL...

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Stephan Martinez is the Founder of Trysk Print Solutions, based in Seattle, Washington. Stephan has been in the label space for over 25 years with a focus on wine and spirits. He appreciates the nuances of the craft and enjoys pushing the boundaries of technology to help packaging evolve and grow with consumers' tastes. 

In this episode…

The print and design world is constantly growing. As technology evolves, so do the pro...

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John-Paul Grogan is the Product Director at Frugalpac, a sustainable packaging company with a mission to decarbonize the food and beverage industry. He’s been with the business since its formation and has played a huge part in the company’s growth. He’s responsible for product design, materials specifications, and management of the technical team.

John-Paul is creatively driven and is constantly raising his game in the design space...

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Rob McMillan is the EVP and Founder of Silicon Valley Bank’s Wine Division. Rob is one of the top wine-business analysts in the United States and the Author of Silicon Valley Bank’s highly regarded annual State of the Wine Industry Report, described by The New York Times as “… probably the most influential analysis of its kind.” 

With decades of experience researching the industry and working with winery clients, Rob’s views are so...

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Taylor Foxman is a veteran beverage alcohol expert with over a decade of experience, having worked for globally recognized wine, beer, and spirit companies. Most recently, she worked with Pernod Ricard in addition to others such as Gruppo Campari, Jägermeister, Patrón Spirits, and Stoli. Currently, Taylor is the Founder and CEO of The Industry Collective, a leading beverage alcohol advisory firm for emerging brands in the sector. S...

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Marian Leitner-Waldman is the founder and CEO of Archer Roose Wines, one of the leading canned wine companies in the U.S. She is on a mission to democratize fine wine by making the wine industry more inclusive and leveraging format to fit the lifestyles of modern consumers. Archer Roose has been recognized by Wine Spectator and the Beverage Tasting Institute. Her wines can be found in James Beard Award Winning restaurants, grocery ...

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Laurie Millotte is the Founder and Chief Amazement Officer at Outshinery, a company that helps wineries of all sizes access high-quality, ready-to-use product photography and videos. A problem-solver at heart, Laurie created Outshinery after observing how wineries were missing out on sales and distribution opportunities due to a lack of quality visual content. Now, she’s working with over 1,500 brands across 16 countries to ramp up...

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Ed Feuchuk is a marketer and mistake-maker with over 15 years of experience building innovative DTC wine brands. As the General Manager of Tank Garage Winery and Vice President of Marketing for Farm Collective Napa Valley, Ed has led creative, strategic, and technical initiatives for brands like Tank Garage Winery, James Cole Winery, Regusci Winery, and T-Vine Winery. With a passion for authentic experiences and renegade marketing,...

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Shae Frichette is the Co-owner and Assistant Winemaker at Frichette Winery, a limited-production winery and tasting room in Washington State’s Red Mountain AVA. She is the Head Winemaker for Sashay, her label that focuses on approachable reds and off-dry rosés using Columbia Valley AVA wine grapes. Shae is also currently Chair of the Board of the Tri-Cities Regional Chamber of Commerce and has served on the Board of Directors for t...

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Scout Driscoll is the Founder and CEO of VINT, a company that provides award-winning design and strategic branding for businesses in the wine industry. Through the art of visual storytelling, VINT’s all-women team empowers brands of all sizes. Scout is also the Founder and CEO of DesignScout, VINT’s parent company. DesignScout has been building authentic and honest brands with nearly 20 years of branding experience.

There’s more to...

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Sandra Pacheco, National Sales Director for Lescombes Family Vineyards, started her career with the winery in 2004. She has worked with the company in many different roles, including special projects, wholesale division manager, business development manager, and marketing director. In her current role, she is developing a national and international presence for the winery’s products in independent accounts, regional chain accounts,...

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With lean and mean roots, Cellar Angels opened its proverbial doors with all the drama and vigor of a sapling grapevine pushing through terra firma. They began with no professional money, relying heavily on a bootstrap model of raising startup funds through the support of friends, family, and fellow wine enthusiasts. Despite the harrowing maze of paperwork, countless hours spent with Illinois and California-based legal experts, and...

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