Who is the hero of your business? Too often, it's you. It SHOULD be the customer. Stephanie Greenwood is a StoryBrand consultant and explains it all so simply to me. She's with IMMIX Strategic and walks me through the process. The customer is the hero. You - the business - are a guide that helps the hero overcome their problem. You bring them to solutions and help them avoid disaster. It's so simple. And yet we botch it again and again.
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