In this episode of Why Not Now? with Amy Jo Martin, serial entrepreneur and tech leader Sam Goodner reveals how Swiss Army precision shaped his entrepreneurial philosophy, and how a keynote by Amy Jo helped him finally write his new book - “Like Clockwork”.
Sam’s journey spans global adventures, unicorn startups with billion dollar evaluations, and building the #1 Microsoft consulting partner in the world from Austin, TX. He shares the behind-the-scenes playbook that led to multiple exits and lessons learned in both boardrooms and bunkers.
Whether you're a founder, executive, or dreamer on the edge of your next big leap, this conversation offers sharp insights and real-world examples that will shift how you think about business, parenting, and purpose.
You’ll learn:
- The concept of “unfair advantage” and how to discover yours
- What young professionals must do to stay ahead in the AI age
- Why operational scalability is every founder’s secret weapon
- The exact Why Not Now? moment Sam went from procrastinating to publishing
- How serving in the Swiss Army shaped his mindset for life and leadership
- A 10-year family plan to travel the world—and how it worked
Sam’s book, Like Clockwork: Run Your Business with Swiss Army Precision is available now. Get your copy here.
Learn more about Sam: https://samgoodner.com/
Get Amy Jo’s newsletter: amyjomartin.com/newsletter
Watch Amy Jo's Speaking Reel: amyjomartin.com/speaking
Learn more about Renegade: www.renegade.global/
Learn more about the Renegade Accelerator: www.renegadeaccelerator.com
Follow Amy Jo…
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Buy Amy Jo’s book: amyjomartin.com/book
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