As a therapist and business owner, you’re constantly faced with investment decisions—office space, staff, marketing, and professional development. With so many choices, how do you know where to put your money right now?
In this episode, Linzy Bonham, a financial expert for therapists, breaks down the strategic spending mindset—helping you avoid the trap of throwing money at every new trend. She shares how to identify the most impactful investment for your business today, recognize the emotional triggers behind financial decisions, and stop spending on things just because you feel like you "should."
Feeling pressure to be everywhere—Instagram, SEO, networking events? Wondering if that big purchase will actually move the needle? Before you pull out your wallet, pause and listen to this episode—because the right investment at the right time can make all the difference.
08:41 Finding Fulfillment in a New Role
09:04 The Ripple Effect of Supporting Therapists
10:34 Strategic Spending in Business
13:11 Letting Go of Ineffective Marketing
15:01 Aligning Marketing with Personal Strengths
16:09 The Burden of Doing Too Much
Linzy Bonham Resources
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