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April 7, 2025 29 mins

PDI Technologies’ Steve Antonakakis shares how his company is implementing generative AI across their fuel and retail technology ecosystem through a practical, customer-focused approach using Amazon Bedrock.

Topics Include:

  • PDI's COO/CTO discussing generative AI implementation
  • Practical step-by-step approach to AI integration
  • Testing in real-world settings with customer feedback
  • AWS Bedrock and Nova models exceeded expectations
  • Early adoption phase with huge potential
  • Fuel/retail industry processes many in-person transactions
  • PDI began in 1983 as ERP provider
  • Grew through 33+ acquisitions
  • Provides end-to-end fuel industry solutions
  • Owns GasBuddy and Shell Fuel Rewards
  • Processes millions of transactions daily
  • Generative AI fits into their intelligence plane architecture
  • AWS Bedrock integrates well with existing infrastructure
  • Focus on trusted, controlled, accountable AI
  • Productizing AI features harder than traditional features
  • Created entrepreneurial structure alongside regular product teams
  • Team designed to fail fast but stay customer-focused
  • AI features can access databases without disrupting applications
  • Customers want summarization across different business areas
  • AI provides insights and actionable recommendations
  • Conversational AI replaces traditional reporting limitations
  • Working closely with customers to solve problems together
  • Beyond prototyping phase, now in implementation
  • AWS Nova provides excellent cost-to-value ratio
  • Focus on measuring customer value over immediate profitability
  • RFP use case saved half a million dollars
  • Early prompts were massive, now more structured
  • Setting realistic customer expectations is important
  • Data security approach same as other applications
  • Treating AI outputs with same data classification standards


Participants:


See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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