Purpose to Profit

Welcome back to another insightful episode of "Accelerate Your Business Growth," the show dedicated to providing actionable wisdom for entrepreneurs looking to supercharge their ventures. Today, our host, Diane Helbig, welcomes a very special guest, Erin Andrea Craske. In this episode, Erin delves into the perils businesses face when they lack a coherent strategy, from squandering resources to the chaos of running without direction. We unpack how a focused strategy serves as a guiding light, bringing cohesion to your goals, tactics, and overarching business journey. We also touch upon the vital role of having a clear purpose and contribution in your business, not just for your bottom line but for mental well-being and brand reputation. For anyone eager to sidestep common marketing blunders and foster a profitable mindset, Erin provides indispensable advice drawn from her book "From Purpose to Profit," which our listeners can find at a generous discount. Erin Andrea Craske is an award-winning strategist with a 20-year career in the industry, rising to Global Head of Consumer Brands. Her expertise extends to strategic development, profitability, leadership, and communication. Armed with 16 years of successful leadership and coaching experience, she has emerged as an ICF-certified executive transformation coach. She empowers conscious business rebels to achieve success on their terms and build a profitable business while amplifying a ripple effect of goodness. For freebies, discounts, and coaching sessions visit this link. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. Mental Health Benefits of Purpose and Contribution: "I don't believe people realize that having either purpose or contribution or both is actually massively beneficial for your mental health. Because it improves your resilience. It improves your stamina." — Erin Andrea Craske 00:26:10 Learn more about your ad choices. Visit megaphone.fm/adchoices